CorpIDNov2006

Corporate Identity Manual
November 2006
Document Number: DEV-01--V01

Significance of the European Electronique Corporate Identity Manual
This Corporate Identity Manual summarizes the
most important basic elements of the Corporate
Design such as logo, typography and design patterns,
and explains the design fundamentals as well as
their application or adaptation to other design
elements.
Such a Corporate Design is of major significance for
the Company and the relation between our Partners.
Only a uniform Nationwide appearance of European
Electronique conveys the intended impression of
reliability, quality and professionalism.
For this reason it is important to follow the design
guidelines within this manual, according to which
each and every visual communication tool should
be constructed.
Not least, our Corporate Identity Manual is also
meant to support all users effectively in their
everyday business activities.

Objectives of the Corporate Identity
The success of a company, its unity and its
strength largely depend on a firm Corporate
Philosophy being internalized and lived by
its employees.
These factors are communicated to the
customers by means of the company’s
outward appearance.
The public image of a company is to a large
extent determined by its visual appearance.
It serves to emphasize the company’s individuality
and the special features of its products, aswell as
to highlight the brand image.
The basis for this is a uniform visual appearance
without any inconsistencies. A consistent
implementation of the Corporate Design across
all departments demonstrates continuity in thinking
and strengthens the recognition.
It is important that the typeface, the logo and the
corporate colour of European Electronique are used
according to the rules of this Corporate Identity Manual.
Because only with a uniform,harmonious, consistent
appearance can we communicate trustworthiness,
reliability and constancy –characteristics that are
essential commitments of European Electronique
in its relations to customers and business partners.
As part of our continual improvement and the success
of our ISO 9001-2000 standard, the company requires
a uniform identity. This identity must be used throughout
the company and is essential to the core workings of the
business.

Corporate Identity Manual - Contents
The Company Logo
- Construction 1.1
- Spacing 1.2
- Colours 1.3
- Incorrect Usage 1.4
The Corporate Strap Line
- The Meaning 2.1
- Application & Positioning 2.2
- colour combinations 2.3
Additional Graphic Elements
- Two Decades Strap 3.1
- EE usage 3.2
- Application & Positioning 3.3
Typography
- Acceptable Type Faces 4.1
- Unacceptable Type 4.2
- colour combinations 4.3
Business Stationary
- Letter headed Paper 5.1
- Compliment Slips 5.2
- Business Cards 5.3
- Corporate Folders 5.4
Company Signage
- Main building exterior 6.1
- Interior signage 6.2
- Temporary interior signage 6.3
Backgrounds
- Background construction 7.1
- Uses and scaling 7.2
Partners Identity
- Use of other clients logos 8.1
Microsoft Office Headers Footer
and Backgrounds
- Powerpoint 9.1
- Word 9.2
- Excel 9.3
Other Printed Items
- ID Cards 10.1
- CD Labels 10.2
- Tender Covers 10.3
PC Desktop Background
- Construction 11.1
- Setup & Location 11.2
PC Screensaver Texture
- Construction 12.1
- Setup & Location 12.2
Presentation
- Backgrounds 13.1
- Contruction 13.2
- Animation and Transition 13.3
Training Material
- Course outline manual 14.1
- Floppy disc label 14.2
- Office support label 14.3
- Certificate template 14.4
Cothing
- Shirts (short & long sleeve) 15.1
- T-shirts 15.2
- Fleece Jacket 15.3
- Light Jacket 15.4
Web Branding
- Euroele site 16.1
- Intranet 16.2
Email
- Email Signiture 17.1
Other Company Brands
- Happy ICT 18.1
- Seem 18.2
Company Appearance
- Wall coverings 19.1
- Flooring 19.2
- Pictures and frames 19.3
Exhibitions
- Exhibition Stands 20.1
- Pop up display stands 20.2

The Company Logo - Construction 1.1
The starting point of European Electroniques Corporate Identity is the Company Logo,
which is made up of two parts. These are the logo Sign and the logotype, when used
together these become the “Logo”.
The Company Logo ensures that the company has a clear and unmistakable look.
The logotype and logo sign shall be used together in most instances, though the logo
sign can be used on its own (ref. - Additional Graphic Elements - 3.2).
The Logotype is made up of 3 separate lines of text which are written using “Arial”
typeface. The top two lines use a lower case “e” as the first letter and standard
“Heading” style upper and lower case for the third.
The grid behind the Logo shows the proportions of how the logo should be used and
the measurements show the number of grid squares the logo covers when in proportion.
3
11

The Company Logo - Spacing 1.2
Around the European Electronique Logo there are two basic spacing rules.
Rule 1 - The red box around the Logo shows the area of Non-Interference which
difines the minimum amount of free space which should surround the Logo.
No writing or images should overlap into this area. This area is found by
using the height of the “e” from the word “european” around the Logo.
Rule 2 - So as not to cut parts of the logo off when printing, make sure that outside
the area of Non-Interference there is a minimum of 5mm to the page edge.
5mm minimum from page edge
5mm minimum from page edge
5mmminimumfrompageedge
5mmminimumfrompageedge

The Company Logo - Colours & Shadows 1.3
The Logo uses specific colours which are detailed below.
Brokendown the logo should use the following colours:
- The EE logosigns first “e” is always “Green” and the second is always “Orange”.
- The word “european” should always be “Green”
- The word “electronique” should always be “Orange”
- The bottom line of text should always be “Grey”
The EE logosign has a dropshadow which is 100% Pantone 432 with a transparent opacity of 40%.
Positioning of the drop shadow is at 45 degrees from the original solid lettering. The shadow must be
below the corosponding image.

The Company Logo - Incorrect Usage 1.4
The European Electronique Logo must not be changed in
any way. Changing of the logo or incorrect placement
can upset uniformity of the corporate identity and affect
the corporate structure of the business.
Perfect Logo
Colour Swaping
Colour Changing Text Changing
Interference
Effects
Logo Re-arranging
Logo Resizing
Logo Squashing & Stretching
Dark Backgrounds
Backgrounds close to logo colour
European
Electronique
Page 2
Reverse

The Corporate Strap Line - The Meaning 2.1
The European Electronique Corporate Strap Line is a brief
but accurate dispcription of our services and objectives.
Each word of the strap line relates to our services gives the client looking in a quick guide to how we can service
their needs. The following pages will outline the uses, position and colours to be used.

The Corporate Strap Line - Application and positioning 2.2
The strap line is made up of two elements which are as follows:
1. The strap text which should always be Arial Regular
2. The divider which is placed between each word within the strap text
The Strap Line should always be used at the foot of a document unless otherwise state
In some instances the Strap Line can also be used vertically
When used vertically the strap line does not require dividers.

The Corporate Strap Line - Colour Combinations 2.3
When using the Strap Line different coloured backgrounds decide
the colour of the Strap Line.
The examples on this page show the correct colour combinations.

Additional Graphic Elements - Two Decades Strap 3.1
As well as the Corporate Strap Line there is also another strap line
which is used below the current Logo.
The Two Decades of ICT Experience (TDOIE)relates to the time
which the company has been established and also reflects a
proffessional feeling of experience to the client.
The TDOIE strap line at present should alway be used in conjunction
with the European Electronique logo and should always be coloured
in Pantone 432C.
In cases like exterior signage this strap line should not be used
as when the company enters the third decade all signage would
need to be replaced

Additional Graphic Elements - EE Usage 3.2
The EE part of the main European Electronique Logo can also be used
seperatly. Guidance on this must be obtained though the current rules
on spacing, colour and positioning must be adhered to.
At present this logo is to be used in areas where the full logo would be too bold,
for example a continuation page of a document or a subtle background.
The EE logo can only be used within a document if the front page has the
full European Electronique Logo.
Rules of non-interference also apply to this logo as with the full one.
The space of the “e” signifys the area of non interference, the grey box around the
letters shows the area of the letters and the outer grey dashed line shows the 5mm
space between non-interference and the page edge.

Typography - Acceptable Typeface 4.1
So that European Electronique have an uninterrupted uniform identity the company
must use a readily available professional looking and easy to intergrate Typeface.
The Typeface which will be used within all documents shall be Arial
The typeface Arial should be used within all Microsoft Office products within
the company and should be used on any outward going communications.
All Corporate Identity Items will use Arial
Other Typefaces that are used will not convey the same impact and uniformity as
the chosen typeface and this typeface is the most widely available across platforms.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789.:,;(?@!&#)
123456789.:,;(?@!&#)
123456789.:,;(?@!&#)
123456789.:,;(?@!&#)
123456789.:,;(?@!&#)v
Arial Regular
Arial Regular Italic
Arial Bold
Arial Bold Italic
Arial Black

Typography - Unacceptable Type 4.2
Unacceptable typeface uses include some of the following
on this page.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog..
Wrong type and script
Bright colours
Multi coloured text
Underlined text
Outined text

Business Stationary - Letter Headed Paper 5.1
The corporate Identity concerning the “Buiness Stationary” should
always start with the letter headed paper as this will be sent to your
clients under the most important circumstances.
The adjacent image shows the new Letter headed paper design
which should be introduced by no later than the begining of 2008.
This will ensure that the uniformity of the corporate brand is kept
in line with the release of other media around the company.
The Headed paper is designed with the logo spacing in mind and
adopts areas of non interference and positioning of items so that they
do not fall off the page.
Great care should be taken when printing on to headed paper so as not
to print over or too close to objects aready inhabiting the page.
Registered number 1704440 - VAT Registered Number: 834853016

Business Stationary - Compliment Slip 5.2
To accompany most items which you post to your clients that do
not include letter headed paper, a compliment slip is the answer.
The image below shows the new Compliment slip design
which should be introduced by no later than the beginning of 2008.
The Compliment slip is designed with the logo spacing in mind and
adopts areas of non interference and positioning of items so that they
do not fall off the page.
Registered number 1704440 - VAT Registered Number: 834853016
With Compliments

Business Stationary - Business Cards 5.3
All client facing staff should be equipped to express the corporate
branding and provide them with clear and concise contact information.
The business card does this and serves as permanent reminder to the
client of the companies look.
The image below shows the new Business Card design
which should be introduced by no later than the beginning of 2008.
The business card is designed with slightly different logo spacing in
mind and adopts areas of non interference.
Ann Operative
Worker

Business Stationary - Corporate Folders 5.4
The corporate folder shows a new bold design
and creates a fantastic client facing item, ideal
for exhibitions, shows and presentations.

Company Signage - Exterior Signage 6.1
Main exterior signage will use a logo without the Two Decades
of ICT Experience. This is so that the signage stays up to date
and prevents replacement of signage when European Electronique
reaches its 3rd decade.
The company sign is made from coloured Acrylic Letters which are
individually fixed to the exterior brick wall.
Reference for the Acrylic material colours are as follows
Orange - Acrysign - A204
Green - Acrysign - A629
All other signage for the building exterior (not including safety signs)
should be produced in accordance with the Corporate Identity
Manual and the advise of the Corporate designer.

Company Signage - Interior Signage 6.2
Interior signage should adopt one of the designs below.
The colours signify the following:
Orange - Directional and House Keeping
Green - Naming of Areas
This is due to the brightness of the orange is more eye
catching though the Green is more formal
Reception
Training RoomToilet
Toilet

Company Signage - Temporary Interior Signage 6.3
Whilst waiting for professional signage services the signage
design below can be used and laminated.
This signage design can be found within a Microsoft Publisher
Document and the details for the sign can be edited.
Common sense is asked to be used when printing these signs
as to the spacing and the size of the text.
These signage templates can be fond in a file called “Corporate ID” on either the Intranet or on the company Temp / Shared drive

Backgrounds - Background Construction 7.1
The images below represent the current background design which will
be used in conjunction with corporate branding around the company.
Orange and green gradients are produced by using percentage tones
of the corporate colours.
The background ee image is produced using a gradient small “e” and
outlined larger “e” which is at 50% Pantone 021

Backgrounds - Uses and Scaling 7.2
The background design can be used for such things as presentation
backgrounds and business stationary as long as the following rules are
adhered to:
The gradient should either start from the bottom right or top left
Depending on which background is used you should always use
the corresponding “ee” background logo and justify it accordingly
The background gradient should always start at 80% colour and
end at 5% colour from corner to corner.
Stretching of the background is acceptable though the “ee” logos
must be sized with constrained proportions and advise must be
obtained as to positioning.

Partners Identity - Use of Other Clients Logos 8.1
When using other company logos you must adhered to their specific
corporate identity. There have been instances where companies have
lost huge contracts due to the miss use of other peoples corporate
guidelines.
The partners Logos shall be made available to all, through the either
the company Intranet or the shared drive.
When using other peoples Logos if you use plenty of space around
their logos and make sure that you only ever use them on white
backgrounds you should not be too far from their guidelines. If you
have any concerns about corporate guidelines for any logo please
contact the corporate Identity designer.

Microsoft Office Headers, Footers & Backgrounds - Powerpoint 9.1
Currently available there are two different colour
ranges in Powerpont background which are
Green and Orange
These backgrounds are constructed in the
same way as the previous section on
backgrounds - 7.1 - 7.2
Title / Front Page
Partner
Logo Area
Enter Title Here
Enter Subtitle Here
Enter Title Here
Click to add text
Body Page End Page
Enter Title Here
Click to add text
Body Page Faded
Click to add text

Microsoft Office Headers, Footers & Backgrounds - Word 9.2
ranges in Word headers and footers which are
Green and Orange
The examples below show portrait Headers and
footers though land scape options are available.
Headers and footers shall be available either on
Light Headers and Footers for the inner pages of your DocumentFull Headers and Footers

Microsoft Office Headers, Footers & Backgrounds - Excel 9.3
ranges in Excel headers and footers which are
Green and Orange
The examples below show Landscape Headers and
footers though Portrait options are available.
Headers and footers shall be available either on

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