GoCoin Founder and CEO Steve Beauregard outlines the pros and cons of merchants accepting digital currencies such as Bitcoin, Litecoin and Dogecoin as a payment method. This deck also provides the step-by-step process and important consideration for merchants before they will be able to increase sales with this revolutionary new payment method.

1. BITCOIN MERCHANT ON-RAMP
Steve Beauregard

2. Steve Beauregard, Founder & CEO
FIAT AND
REAL
CURRENCY
CENTRALIZED
DIGITAL
CURRENCY
DIGITAL
CURRENCY
Amazon Coins
Peercoin
Ripple
(MintChip)
(Auroracoin)
Bitcoin
Litecoin
Dogecoin
Worldcoin
NXT
DECENTRALIZED

3. Steve Beauregard, Founder & CEO
DISTRIBUTED CENTRALIZED DECENTRALIZED

4. Steve Beauregard, Founder & CEO
HYPE GOOD & BAD MAKES HEADLINES
CRYPTO CURRENCIES
BITCOIN HAS EVOLVED
BEYOND ILLICIT USES SUCH
AS “SILK ROAD” AND EARLY
FAILURES LIKE “MT. GOX, BIPS,
AND OTHERS” THAT WERE
ROBBED OR MISMANAGED

5. Steve Beauregard, Founder & CEO

6. Steve Beauregard, Founder & CEO
WHAT SCARES MERCHANTS AWAY?
• PRICE VOLATILITY
• LIQUIDITY CONCERNS
• REPUTATION RISK
• SECURITY RISK
• SCALABILITY
• OPERATIONAL IMPACT
• SUPPORTABILITY
• CANNIBALIZE EXISTING SALES?
• FEAR THE UNKNOWN ! ! !
I BELIEVE IN HONEST
MONEY:
GOLD, SILVER &
BITCOIN

7. Steve Beauregard, Founder & CEO
F.O.M.O. FUELS ADOPTION
THE ONLY FEAR MERCHANTS SHOULD HAVE IS
F.O.M.O. “FEAR OF MISSING OUT”

8. WHAT ENCOURAGES ADOPTION?
• unstable fiat currencies
• smartphone penetration
• payment friction
• long remittance lines
• coin ATM machines
• online & retail merchants
• high transaction fees of alternatives

9. WHAT IS DRIVING ADOPTION?
The CROWD is disrupting
established incumbents
peer-to-peer

10. THE FUTURE OF TRANSACTION
DIGITAL
CURRENCY
WILL DO FOR
FINANCIAL
TRANSACTIONS
WHAT EMAIL
DID FOR
COMMUNICATION

11. CREDIT CARDS ARE TARGETS FOR FRAUD
The major card
networks are
pushing payment
companies to
upgrade to
EMV
or
“chip card”
compatible points of
sale by 2015.
NO CREDIT CARD
NO LOVE ! ! !

12. Steve Beauregard, Founder & CEO
CONSUMERS SHOULD BE REWARDED FOR
SHOPPING … NOT CHARGED MORE TO
OFFSET EXPENSIVE CHARGE-BACKS.
SHOPPING SITES VICTIMIZED & GAMED

13. MERCHANT CASE STUDIES
800 orders in 24 hours
$130K net new customers
$500,000
orders in 1st we
83,683 daily
transactions (Nov. 2013)
5% of all orders are
with Bitcoin better for
Bitcoin Credit Card PayPal
0% 2.7% 2.7%FRAUD 

14. Steve Beauregard, Founder & CEO
NO MIDDLE MAN NO FRICTION
WON’T ACCEPT RECURRING
CHARGES
LARGER AVERAGE ORDER
VALUES
PAY AS YOU GO
BITCOIN STORED VALUE
ALT-COINS = TRANSACTIONS
UNIQUE BUNDLING
OPPORTUNITIES

15. Steve Beauregard, Founder & CEO
BY 2015, MOBILE SHOPPING
WILL ACCOUNT FOR $163
BILLION IN SALES
WORLDWIDE.
BITCOIN IS EXPECTED
TO GROW AS MOBILE
PAYMENT TRANSACTIONS
RISE!
GLOBAL CONSUMER MOBILE SHOPPING

16. Steve Beauregard, Founder & CEO
1/3 OF KENYANS
ALREADY HAVE A
BITCOIN WALLET
REMITTANCE
IS KENYA’S 4TH
LARGEST SOURCE
OF FOREIGN
EXCHANGE
OPPORTUNITY EMERGING COUNTRIES
93% HOUSEHOLDS
OWN MOBILE

17. CONSUMER PROTECTION
Account for the interests
and needs of
consumers, particularly
in developing countries

18. DIGITAL MONEY IS INFORMATION
EXCHANGE VALUE
SECURITY PEER-TO-PEER
TRUST EXISTS WITH TRANSPARENCY

19. WHAT STEPS DO I TAKE TO ACCEPT COINS?
1. Review Your Checkout Process
– Shopping Cart Plug-in, Gateway or Custom
– Hosted vs. whitelabel Integration
– Simple Button or URL link to Form
2. Signup for a merchant account
3. Upload company KYC documents
4. Select currencies Bitcoin, Litecoin, Dogecoin
5. Enter bank routing or wire details
6. Determine Digital Currency / Fiat Splits
7. Test and GO Live

20. SHOPPING CART PLUG-IN EXAMPLE

21. FORMS CHECKOUT EXAMPLE

22. HOSTED INVOICE EXAMPLE

23. MERCHANT DASHBOARD

24. TRANSACTION HISTORY

25. CREATING FORMS OR DONATION BUTTONS

26. HOW DOES THIS AFFECT OPERATIONS?
1. Unique Payment Differences
– Under & over payments
– Non payments & double payments
– Paid to wrong address
2. Returns and refunds
3. Support desks need training
4. Dashboard Integration
5. Must be very transparent – Enthusiast demand
it

27. WHAT ABOUT THE IRS TAX GUIDANCE?
1. Bitcoin is property and subject to ST & LTCG
2. Consumer must now track basis of coins
3. What companies will solve this problem?
4. What about coins held by merchants?
5. What will be the impact to shopping?
6. What about international purchases

28. Steve Beauregard, Founder & CEO
BITCOIN: MERCHANT ON-RAMP
QUESTIONS
?

29. THANK YOU!
Steve Beauregard
INFO@GOCOIN.COM