Slides from presentation at 2016 Annual Conference of International Accreditation Council for Business Education (IACBE) in Memphis

1. Using Social Media in the
Classroom:
What our Education
Colleagues Can Teach Us
Steve Brewer
College of Saint Mary, Omaha
sbrewer@csm.edu

2. Today
oMacro
• Review published literature
oMicro
• Teacher Education program at CSM

3. Focus on three social media
o Facebook
o Twitter
o Pinterest

4. Definition of social media
“A networked communication platform in which
participants:
1) have uniquely identifiable profiles that consist of
user-supplied content, content provided by other users,
and/or system-provided data;
2) can publicly articulate connections that can be
viewed and traversed by others; and
3) can consume, produce, and/or interact with streams
of user-generated content provided by their
connections on the site.”
Boyd & Ellison, 2013

5. Business education articles
• 4 on Facebook
• 5 on Twitter
• 3 on LinkedIn
• 14 on general use of social media
• 0 on Pinterest
• 26 total

6. Teacher education articles
• 21 on Facebook
• 17 on Twitter
• 27 on general use of social media
• 0 on LinkedIn
• 0 on Pinterest
• 65 total

7. Facebook
Primarily as substitute for a
learning management system
oDiscussions
oPosting articles and videos
oPublic rather than private

8. Facebook studies
Miron & Ravid (2015)
•Students preferred over LMS
•Easier for instructors to use
Baran (2010)
•Built library of learning resources
•Discussed resources

9. Facebook studies
Wang, Woo, Quek, Yang and Liu (2012)
• Posting announcements
• Sharing resources
• Organizing weekly tutorial
• Conducting online discussions

10. Facebook at CSM
Educational Research course
o Develop 5-question survey
o Test on classmates
o Place survey on Facebook
o From samples of 5 to samples of 100

11. Twitter
Carpenter & Krutka (2014)
Most used by teacher educators and K-12 teachers
o Intense and multifaceted utilization
o More common for professional development
o Personalized, immediate nature
o Positive and collaborative community

12. Twitter study 1
Junco, Elavsky and Heiberger (2013)
Students required to interact with instructor on Twitter
Components of improved outcomes
o Faculty participation on platform
o Integration based on theoretically-driven pedagogical
model
o Requiring Twitter usage

13. Twitter study 2
Evans, 2014
o Encouraged students to use Twitter for
communicating with tutor and each other
o Positive correlation found between amount
of Twitter usage and student engagement

14. Twitter at CSM
History, Philosophy and Trends in Education
o Class hashtag
o Find relevant articles, tweet them out, and lead a
discussion about topic
o Read all classmates’ tweets
o Frequently re-tweeted and followed by others
o Able to interact with teachers on a statewide and
national basis

15. Pinterest
o Virtual bulletin board
o Popular in Teacher Education
courses
o No published journal articles

16. Pinterest at CSM
Teacher Education course
o Create personal children’s literature boards
o Books from seven literature genres
o Short summary, descriptions of features,
grade level, and how to use in teaching

17. Pinterest at CSM
Technology in the Classroom
o Create Classroom Technologies pinboards
o Select images from ed tech sites and pin them
• Describe how they would use each ed tech tool
• Grade level
• Why worth pinning, and how to use it

18. Pinterest at CSM
o Also used in Theology, Occupational
Therapy, and Nursing courses at CSM
o Article “90+ percent of our students
use Pinterest; shouldn’t we?”

19. How to use Pinterest
Using Pinterest for Teaching
http://bit.ly/1WV4fJu

20. LinkedIn
o No Teacher Education articles
o Business Education articles in
bibliography

21. Summary
o Facebook
o Twitter
o Pinterest
o Published articles
o Used at CSM

22. Sources
Albrecht, W. D. (2011). LinkedIn for accounting and business students. American
Journal of Business Education, 4(10), 39-41.
Baran, B. (2010). Facebook as a formal instructional environment. British Journal
of Educational Technology, 41(6), E146-E149.
Boyd, D., & Ellison, N. B. (2013). Sociality through social network sites. In W. H.
Dutton (Ed.), The Oxford handbook of internet studies (pp. 151-172). Oxford, UK:
Oxford Press.
Carpenter, J. P., & Krutka, D. G. (2014). How and why educators use Twitter: a
survey of the field. Journal of Research on Technology in Education, 46(4), 414-434.
Cooper, B., & Naatus, M. K. (2014). Linkedin as a learning tool in business
education. American Journal of Business Education, 7(4), 299-305.
Evans, C. (2014). Twitter for teaching: Can social media be used to enhance the
process of learning? British Journal of Educational Technology, 45(5), 902-915.

23. Sources
Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college
student engagement and grades. Journal of Computer Assisted Learning, 1-14.
http://dx.doi.org/10.1111/j.1365-2729.2010.00387.x
McCorkle, D., & McCorkle, Y. L. (2012). Using LinkedIn in the marketing
classroom: exploratory insights and recommendations for teaching social
media/networking. Marketing Education Review, 22(2), 157-166.
http://dx.doi.org/10.2753/MER1052-8008220205
Miron, E., & Ravid, G. (2015). Facebook groups as an academic teaching aid:
case study and recommendations for educators. Educational Technology &
Society, 18(4), 371-384.
Peterson, R., & Dover, H. (2014). Building student networks with LinkedIn: the
potential for connections, internships, and jobs. Marketing Education Review,
24(1), 15-20. http://dx.doi.org/10.2753/MER1052-8008240102

24. Sources (cont.)
Towey Schulz, M., Kolker, J., Haas, K., & Paris, A. (2016, April). 90+
percent of our students use Pinterest; shouldn’t we? Online Cl@ssroom,
16(4), 2-4.
Towey Schultz, M. Personal Communication (3/9/2016)
Tuten, T., & Marks, M. (2012). Adoption of social media as educational
technology among marketing educators. Marketing Education Review,
22(3), 201-214. http://dx.doi.org/10.2753/MER1052-8008220301

25. YOUR IDEAS AND
QUESTIONS