Today's 60-Second Book Brief is Your Customer Creation Equation by Brian Massey. Scroll through to read it like a book.
Business equations don’t have to be complex, but they have to be complete. Learn to adopt strategies that will get more people coming to your business.
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2. In his book, Your
Customer Creation
Equation, Brian Massey tells
us that business equations
don’t have to be complex, but
they have to be complete.
3. To be complete, they must adopt strategies that get
more people to the business, as well as tactics that get
them to buy, return, and tell others. Here is what you
need to understand to get your equation right…
5. VISITOR BUYER
First, you need to
turn website visitors
into conversions. This
can be turning
strangers into
prospects, or turning
buyers into repeat
buyers, or anything
else that pulls people
along the path to
spending more
money with you.
7. I still haven’t found what I’m looking for
I still haven’t found my keys
I still haven’t found the content I was promised
I still haven’t found a website that overdelivers
I still haven’t found a decent U2 song
I still haven’t found a business that knows me
I still haven’t found an honest web banner
I still haven’t found a non-douchey SEO consultant
Second, you need to create the right content for the
right user, at the right stage in the conversion
process. Making sure that every page on your
website delivers the most relevant content to the
visitor is critical.
9. Third, you need to obsess
over the right metrics.
Finding the right metrics for
your business will be the
difference between success
and failure online. What gets
measured, gets managed. Do
these things well, and you’ll
be well on your way to
mastering your own
customer creation equation.