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1. Winning Body
Language for Sales
Professionals
BYMARKBOWDEN
60-SECONDBOOKBRIEFS

2. Mark Bowden wrote the
book Winning Body
Language For Sales
Professionals to help
us understand how
we can use the
unspoken word to
drive more revenue.
Here are 4 lessons
we can all take
to heart.

3. By holding your hands around
your mid-section in an open
manner while you are speaking,
those around you will be more
likely to believe what you say.
1:Use the Truth Plane.
THE TRUTH PLANE

4. LESSON 2:
USE THE DOOR PLANE

5. Imagine
standing
directly in the
frame of a
door.

6. Now, depending on your goals you
lean forward slightly to appear more
aggressive, or lean backwards slightly
to appear more passive.

7. LESSON 3:
GIVE THE UPPER HAND

8. When shaking hands, allow the other person’s hand
to be on top if you want them to feel dominant, or
put yours on top if you want to have the upper hand
in the situation.

9. 4:Dress for Success.

10. A good rule of thumb is to go for “mirror” + one,
where you dress one notch more formally than
your prospect or customer.

11. CREATEYOUR
GREATEST
WORK
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