1. Training Enterprises, Inc.
12472 Lake Underhill Road
Suite 161
Orlando, Florida 32828
407-739-5322
Copyright 2009, Training Enterprises, Inc.

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www.trainingincorporated.net
Overview
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"If you don’t know where you are going you
might wind up someplace else."
(Berra, 2009)
Yogi Berra

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Drucker was a writer,
management consultant, and
self-described “social ecologist.”
Widely considered to be "the
father of modern management,”
his 39 books and countless
scholarly and popular articles
explored how humans are
organized across all sectors of
society.
(Peter Ferdinand Drucker, 2009)
"Plans are only good intentions unless
they immediately degenerate into
hard work."
(Peter Drucker Quotes, 2009)
Peter Drucker
1909-2005
Damon Burton is a professor of sports
psychology at the University of Idaho and
has taught undergraduate and graduate
applied sport psychology courses since
1983

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The Plan
A Good Plan Will:
 State the current situation
 Have a clear aim
 Use the resources available
 Detail the tasks to be carried out, whose responsibility they are, and their
priorities and deadlines
 Detail control mechanisms that will alert you to difficulties in achieving the
plan
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Research has shown that people who use goal-
setting effectively:
 Suffer less from stress and anxiety
 Concentrate better
 Show more self-confidence
 Perform better
 Are happier and more satisfied
(Burton, 1983)

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 Identify risks, and plan for contingencies.
 Consider transitional arrangements – how will you keep things going while
you implement the plan?
Organizational and Team Mission Statements
It is difficult to establish goals and to plan without keeping the mission in sight.
Defined: A mission statement is a powerful document that expresses the sense of
purpose and direction of an organization. It acts as a governing constitution by
which an organization evaluates decisions and choose the goals through which it
will operate.
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Developing a Mission Statement
(Mission Statement Builder, 2009)
Brainstorming: Schedule a brainstorming session with your team.
 Ask them to share their ideas of purpose and values.
 Encourage them to be creative and demonstrate that their input is valued.
 Be sure to allow enough time to explore options—and remember, there are
no bad ideas in brainstorming.
Use the questions below to spark ideas and discussions about what should be
included in your team’s mission statement.
 What does our team want to be known for?
 How do we want to treat each other?
 What kind of workplace do we want to have?
 What unique talents and skill does each person bring to the team?
 What do we want to achieve?
 What unique contributions can we make?
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Moving forward without a
destination in mind makes
about as much sense as
trying to herd cats!
1869-1951

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Prioritize: Define the most important attributes and results of the brainstorming
session(s).
As a team, assign a value or rank to each ideas proposed.
 Choose the top five or seven ideas and spend some time discussing them in
greater detail.
 As a team, start by labeling each idea with an A, B, or C according to its
importance.
 Then, within each letter, rank each idea numerically so you have A1, A2, B1,
B2, etc.
 Once each idea has been assigned a value by your team, choose the top
five or seven and discuss them in greater detail.
Refine:
After the meeting, take the top five or seven ideas chosen in the prioritizing step
and create a draft of the mission statement based on those concepts. Give each
team member a copy and request feedback. Keep refining it until it represents the
team's vision.
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Copyright 2009, Training Enterprises, Inc.
A straight path never leads
anywhere except to the
objective.
(Andre Gide Quotes, 1936)
Andre Gide

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Don't Know Where To Begin?
Mission Statement Examples:
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Starbucks Mission
To inspire and nurture the human spirit— one person,
one cup, and one neighborhood at a time.
(Mission, 2009)
Google's Mission
To organize the world's information and make it
universally accessible and useful.
(Corporate Information, 2009)
Training Enterprises, Inc. Mission
To assist companies and organizations in increasing their
productivity and performance by training their people and
developing instructional materials, promotional presentations
and graphics.
One Laptop Per Child, Inc.
To empower the children of developing countries to learn by
providing one connected laptop to every school-age child.
(One Laptop Per Child Vision, 2009)

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Implement:
When you have completed your team/organization mission statement write it
down below.
Our Mission:
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Upon completion of the mission statement, no decisions should be made for the
organization or the team which are not directly supportive to the mission
statement. The mission statement is the constitution of the organization or team.
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What Are Goals?
Goals: are general guidelines that explain what you want to achieve in your life.
They are usually long-term and represent global visions such financial well-being,
good health, enjoyment, relationships, job security, retirement etc.
Setting Goals:
To clearly identify your goals, you must ask yourself the following:
 What do I care about?
 What does winning look like?
 What usually stops me?
 Who do I have to be to achieve the goal?
You always have to ask yourself ‘WHY’ you want to achieve a particular goal.
 Imagine what it would feel like to have a successful business
 Imagine how you would feel if you were in good physical health
 Imagine what it would be like to be financially secure
 Imagine taking that long vacation you always wanted
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Why Do We Need To Identify Goals And Objectives?
 Plans and actions based on clear goals and objectives are more likely to
succeed.
 Goals will not be achieved if they exist in a vacuum.
 Objectives are developed to help achieve goals by dividing them into
manageable components.
Why Most People Will Never Reach Their Goals!
 Failed to identify the ‘BENEFITS’ they will gain by reaching their goals.
 You need to know “what is in it for me?”
 When you are not sure of the benefits it’s ‘very’ difficult to maintain the
necessary persistence, dedication and enthusiasm!
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Copyright 2009, Training Enterprises, Inc.
Plans are only good
intentions unless they
immediately degenerate into
hard work.
Peter Drucker
1909-2005

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SMARTEST Goal Setting Techniques
 Specific
 Measurable
 Achievable
 Realistic
 Timely
 Engaging (passionate attitude)
 Shifting Goals
 Team Effort (friends, family, co-worker)
10 Steps To Set And Achieve Your Goals
(Humbert, 2007)
1. Specific
2. Simple
3. Significant
4. Strategic
5. Measurable
6. Rational
7. Tangible
8. Written
9. Shared
10.Consistent with your VALUES
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What Are Objectives?
Objectives: define strategies or implementation steps to attain the identified
goals. Unlike goals, objectives are specific, measurable, and have a defined
completion date. They are more specific and outline the “who, what, when,
where, and how” of reaching the goals.
Burger Barn Exercise
Burger Barn is looking at increasing sales of their already famous "Burger Barn
Belly Buster Burger"! There are three different ways to increase sales:
 Increase Advertising (Marketing)
 Decrease Price (Finance)
 Increase Burger Size (Product)
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In this example, there is one goal (increase sales) and three (3) potential
objectives; increase advertising, decrease price and increase burger size. Each
objective is directly related to the success of the goal.
Breaking Down Objectives
At this point each of the three (3) objectives will be broken down objectives
individualy. Please note: since this is not a Business 101 lesson, merely an
example of potential objectives, please don't yell at the instructor. They can be
very sensitive.
The first objective was:
 Increase Advertising (Marketing)
By increasing advertsing, Burger Barn has the ability to reach a greater audience and tell
them about the wonderful burgers, prices and service offered. This can be done
through various marketing channels, such as, TV commercials, radio spots or even print
media of some sort. It is at this point the details need to be established. All those
questions which will determine how viable this objective might be in achieving the goal
of Burger Barn to increase sales of the Burger Barn Belly Buster Burger.
The next objective was:
 Decrease Price (Finance)
By decreasing price, Burger Barn has the ability to sell more burgers to existing
customers whom have curtailed their appetites due to budgeted "Belly Buster Burger"
bucks; and to potentially new customers whom might have found the "Burger Barn Belly
Buster Burger" to be cost prohibitive compared to the competitor's offering of "Hungry
Hanks Huge Homemade Hamburger". It is at this point the details need to be
established. All those questions which will determine how viable this objective might be
in achieving the goal of Burger Barn to increase sales of the Burger Barn Belly Buster
Burger.
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Breaking Down Objectives
(continued)
The final objective was:
 Increase Burger Size (Product)
Increasing product size is certainly another way to gain notoriety and potentially
increase sales. The new "Burger Barn Bigger Belly Buster Burger" could be exactly what
the large eater is looking for. Perhaps they'll save money by no longer having to
purchase two (2) "Burber Barn Belly Buster Burger's" because one of the "Burger Barn
Bigger Belly Buster Burger's" is satisfying. It is at this point the details need to be
established. All those questions which will determine how viable this objective might be
in achieving the goal of Burger Barn to increase sales of the Burger Barn Belly Buster
Burger.
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Long-Term Goals (10 years):
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Short-Term Goals (five years):
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Immediate Goals (six months to one year):
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What’s Most Important?
List your three most important goals:
1. __________________________________________________
2. __________________________________________________
3. __________________________________________________
What Could Get in My Way?
List some obstacles to accomplishing your goals: ___________________________________________________________
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What Actions Do I Take to Meet My Goals?
What resources will you need?
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How can you overcome obstacles?
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Who Can Help Me?
Goal-Setting Worksheet

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Weighing The Pros And Cons Of An Objective
PMI - "Plus/Minus/Implication"
Plus Minus Implication
Total Total Plus - Minus
This form very simply gives users the ability to tabulate the positive and negative
aspects of their objective in order to gauge for viability.
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Copyright 2009, Training Enterprises, Inc.

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Works Cited
Andre Gide Quotes. (1936). Retrieved May 7, 2009, from Quotationgarden.com:
http://www.quotegarden.com/goals.html
Berra, Y. (2009). Yogi Berra Quotes . Retrieved May 6, 2009, from Brainyquotes.com:
http://www.brainyquote.com/quotes/authors/y/yogi_berra_2.html
Burton, D. (1983). Sports Psychology for Coaches. In D. Burton, Sports Psychology for Coaches (p. 290).
Human Kinetics.
Corporate Information. (2009). Retrieved May 7, 2009, from Google.com:
http://www.google.com/corporate/
Hyrum Smith. (2009). Retrieved May 6, 2009, from Wikipedia.com:
http://en.wikipedia.org/wiki/Hyrum_Smith
Mission. (2009). Retrieved May 7, 2009, from Starbucks.com: http://www.starbucks.com/mission/
Mission Statement Builder. (2009). Retrieved May 7, 2009, from Franklincovey.com:
http://www.franklincovey.com/msb/
One Laptop Per Child Vision. (2009). Retrieved May 7, 2009, from Laptop.org:
http://www.laptop.org/en/vision/index.shtml
Peter Drucker Quotes. (2009). Retrieved May 6, 2009, from Brainyquote.com:
http://www.brainyquote.com/quotes/authors/p/peter_drucker_2.html
Peter Ferdinand Drucker. (2009). Retrieved May 6, 2009, from Wikipedia.com:
http://en.wikipedia.org/wiki/Peter_Drucker
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Copyright 2009, Training Enterprises, Inc.