Automobile ppt

Steve Raj
Automobile  ppt
Automobile  ppt
PRESENTED BY
C. STEPHEN RAJ
AIM ( Alagappa Institute of Management)
KARAIKUDI
INTRODUCTION
 India represents one of the world’s largest automobile
industries. Easy availability of finance and rising income
levels are encouraging the middle class population to
upgrade their two wheelers to a car.
 The Automobile market is anticipated to grow at a
compound annual growth rate (CAGR) of 16 per cent
during 2013 – 2017.
 India is quietly becoming a production hub of high-end
vehicles meant for export to China.
DEFENITION
 Motorized vehicle consisting of four wheels and
powered by an internal engine. Automobiles are used
to transport people and items from one location to
another location. After years or
various designs, inventors were able to develop a functi
onal general design that is utilized by major
automakers as the foundation of their designs.
Automobiles generally use gasoline to fuel the internal
engine, but technological advances have led to the
design of cars that run on electricity.
PRESENT SCENARIO
 The passenger vehicles production in India touched
3.23 million units in 2012 – 13 and is expected to reach
10 million units by 2020 – 21.
 The industry recorded exports worth US $ 9.3 billion
in 2012 -13 and is projected to touch US $ 30 billion by
2020- 21, according to data from Automotive
Component Manufacturers’ Association (ACMA).
 The cumulative FDI inflows into the Indian
automobile industry during April 2000 to October
2013 was recorded terms of US $ 9079 million
amounting to 4 per cent of the total FDI inflows.
Cont…….
 The world standings for the Indian automobile sector,
as per the Confederation of Indian Industry, are as
follows:
 Largest three-wheeler market
 Second largest two-wheeler market
 Tenth largest passenger car market
 Fourth largest tractor market
 Fifth largest commercial vehicle market
 Fifth largest bus and truck segament
Some important locations of this industry
 Chennai
 Delhi.
 Mumbai
 Jamshedpur
 Bangalore
 Gurgaon.
 Pune
 Kolkata
 Lucknow
 Hyderabad
EVOLUTION OF AUTOMOBILE
The first car ran on India's
roads in 1897.
Until the 1930s, cars were
imported directly, but in very
small numbers.
* 1897 First Person to own a
car in India - Mr. Foster of
M/s Crompton Greaves Company,
Mumbai
* 1901 First Indian to own a car
in India - Jamshedji Tata
* 1905 First Woman to drive a
car in India - Mrs. Suzanne RD
Tata
The Growth Journey
Pre 1983 1983-1993 1993-2007
Era of globalization
and
evolution of India as a
global
manufacturing hub
Closed market
• Growth of market
limited by supply
• Outdated models
Players
• Hindustan Motors
• Premier
• Telco
• Ashok Leyland
• Mahindra & Mahindra
Japanisation - GOI- Suzuki
joint venture to form Maruti
Udyog
• Joint ventures with
companies in commercial
vehicles and components
Players
• Maruti Udyog
• Hindustan Motors
• Premier
• Telco
• Ashok Leyland
• Mahindra & Mahindra
Delicensing of sector in
1993
• Global major OEMs start
assembly in India (Toyota,
GM, Ford, Honda,
Hyundai)
• Imports allowed from
April 2001; alignment of
duty on components and
parts to ASEAN levels
• Implementation of VAT
About 91% of the vehicles sold are
used by households and only about 9%
for commercial purposes.
Passenger cars with a market share of
about 15.96% &Commercial vehicles and
three wheelers share about 7.55% of
the market between them.
In 2009, India emerged as the fourth
largest exporter of automobiles.
AUTOMOBILE SEGAMENTATION:
 SIAM or Society of Indian Automobile
Manufacturers divides the Indian passenger
vehicles in the segments A1, A2, A3, A4, A5,
A6, B1, B2 and SUV. The classification is
done solely based on the length of the
automobiles. The details of the segments are
mentioned as ……..
SEGAMANTATION BASED ON THE LENGTH:
Car Segment Length of the
car/Model type
Car model belonging
to the segment
A1 Up to 3400mm Nano
A2 3401 to 4000mm Alto, i10, Zen, Wagon R
A3 4001 to 4500mm Manza, Logan, Dzire, City
A4 4501 to 4700mm Corolla, Octavia, Optra
A5 4701 to 5000mm Accord, Camry, Sonata
A6 More than 5000 mm Mercedes S class
B1 Vans Versa, Omni
B2 MUV/MPV Sumo, Innova
SUV SUV Vitara, CRV
SEGAMENTATION BASED ON FEATURES:
Car Segment
Distinguishing feature of the
cars in this segment
Car model belonging to the
segment
A Cars priced below Rs. 3.5 Lakh Alto, Spark, Nano, Eon
A1 Hatchback priced lower than
Rs. 6 Lakh
Santro, Indica, Beat
A2 Hatchback priced between Rs.
6 to 7.5 Lakh
Ritz, i10, i20, Swift, Figo
B1 Vans Versa, Omni
B2 MUV/MPV Sumo, Innova
C1 Sedan models priced below
Rs. 8 Lakh
Indigo, Fiesta, Sunny
C2 Sedan models priced between
Rs. 8 to 9.5 Lakh
Verna, Manza, Linea
D1 Premium Sedan models priced
below Rs. 15 Lakh
Fluence, Corolla
D2 Luxury Sedan models priced
below Rs. 25 Lakh
Sonata, Camry, Kizashi
SUV SUV Vitara, CRV
SEGAMANTATION BASED ON BODY:
 Mini
 Compact
 hatchback
 mid size cars
 Sedan
 executive cars
 premium cars
 luxury cars
 super luxury cars
 van
 utility vehicles
 MUV/MPV
 SUV
 convertibles
 sports cars
 super cars
OTHER COMERCIAL VEHICLES:
TRUCKS (different verities)
TRACTORS
LORRIES
BUSES
Top manufacturers of automobiles in India
 Tata Motors
 Maruti
Suzuki
 Ashok Leyland
 Hindustan
Motors
 Mahindra
 Hyundai
Contd.
Ford
Chevrolet
Honda Motors
MAJOR COMPETITORS:
LUMBORGINI
MAJOR COMPETITORS:
MAJOR COMPETITORS:
INFINITE
COMPETITORS IN OTHER COMERSIAL VEHICHLE:
ASHOK LEYLAND
EICHER
TATA
FORCE
M & M
1.TATA MOTORS
 CEO :- Mr. Carl-Peter Froster
 CHAIRMAN:- Mr. Mystry
 PUNCH LINE:- “Even More Car per Car”
Tata Motors Continued…
 Initially known as TELCO, largest manufacturer of
commercial vehicle in India and also the largest private
sector company.
 The most popular vehicles are Indica ,Indigo,Nano , Sumo
etc.
 The latest innovation of the Tata Motors is the Nano car
which is called the people's car.
 Tata Motors lost their market share in 2010-11 to mainly
Ford India and Volkswagen, says SIAM.
 Lost its market share during the said period, falling to 12.92
per cent with sales of 2,56,202 units.
PRODUCT MIX OF TATA MOTERS:
PASSENGERS
CARS
UTILITY
VEHICLES
TRUCS COMMERCIAL
PASSENGERS
CARRIERS
INDICA VISTA SAFARI DICOR TATA NOVAS BUSES
INDIGO XL SUMO
GRANDE
TL 4*4 WINGER
NANO SUMO MAGIC
FIAT CARS XENON XT
Passenger Cars & Utility vehicles
» Tata Sumo/Spacio
» Tata Safari
» Tata Indica
» Tata Indigo
» Tata Winger
» Tata Magic
» Tata Nano
» Tata Xenon XT
» Tata Xover (2009)
» Tata Manza (2009)
Commercial Vehicles
» Tata Ace
» Tata Starbus
» Tata Globus
» Tata Marcopolo Bus
» Tata Novus
» Tata 407 EX
Military Vehicles
» Tata LSV
» Tata 407 Troop Carrier
» Tata Winger Passenger Mini
BusTata Motors Limited 28
The current Tata vehicles include :
The Tata Pr1ma concept carThe Tata Pr1ma concept car
Tata entered the commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz of Germany. After years of dominating the commercial vehicle market in
India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata
Sierra, a multi utility vehicle.
Tata Pr1ma
Tata Sumo Grande Tata Sumo Tata Safari
Tata Indica Tata Manza Tata Winger
Tata Venture Tata Magic Tata Nano
Tata Aria Tata Xenon XT
Tata Motors Limited 30
 CEO:- Mr. Shinzo Nakanishi
 CHAIRMAN:- Mr. R.C Bhargava
 PUNCH LINE:- “Lighter,Faster,Better”
Maruti Suzuki Continued…
 The Company is the result of the alliance of Japan's Suzuki
and Maruti. Maruti Suzuki car is for the average Indian.
 The company produces Zen ,Maruti 800, Maruti Esteem,
Maruti Omni, Swift etc.
 It is the first Indian company which manufactured about
one million vehicles.
 Motto of the largest Automobile Company of India:-
 offer low cost
 fuel efficient vehicles.
 Market share in the passenger car segment fell to 48.74 per
cent in the last fiscal from 50.09 per cent in 2009-10.
PRODUCTS
Maruti 800
Maruti Alto
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen
Automobile  ppt
The price of the Maruti car is between
Rs. 210000 to Rs. 1500000. Maruti – 800 is the
lowest price car of this company. Alto, Omni,
Wagonr, are also the low price car of the company,
Zen & Esteem are the mid price car of the company.
But Grand Vitara is the high price model of the
company . The price of car are decided according to
its product Varity, quality, design etc.
 CEO:- Mr. John Krafick
 Chairman:-Mr. Mong Koo Chung
 PUNCH LINE:- “Drive Your Way”
Company was founded in the year 1998 and it is
second largest car manufacturing company in India
Was established as a subsidiary of auto giant of
Korea, Hyundai Motor Company.
The company captured the hearts of Indian car
lovers with the introduction of its Santro car
model.
Market Share: Passenger Vehicles 14.15%

Products
Automobile  ppt
4.MAHINDRA MOTORS
 CEO:- Mr. Anand Mahindra
 Chairman:-Mr. Keshub Mahindra
 PUNCH LINE:-”Nothing Else Will Do”
Mahindra Motors Continued…
 The company specializes in vehicles for the general purpose
utility.
 It ranks tenth among the largest private sector companies
in India.
 It has about 33 sales offices and the network support is
about 500 dealers across India.
 Increasing its market share to 57.2% over the previous
year’s market share of 51.3%.
 Formed a new joint venture Mahindra Automotive
Australia Pty. Limited, to focus on the Australian Market
PRODUCTS & SERVICES
4/3 Wheelers
Pik – Ups
LCVs
SUVs
CARS
 UVs
PRODUCTS & SERVICES
FarmProducts..
Agro inputs and services
Engines
Farm Implements
Tractors.
PRODUCTS
Thar Pick-Up Bolero
Renoult Verito
Quanto
e2o
Xuv 500 Scorpio Xylo
Automobile  ppt
Introduction On
Toyota Motors
 Toyota is 7th largest automotive manufacturer
 Toyota Motor Corporation is headquartered in Toyota City, Aichi
 Toyota has annual sales of 397.05 billion yen
 Produces ~5.5 million vehicles per year
 From 56 manufacturing plants across
6 continents
 Employs 317,716 people
 Toyota has become the largest vehicle manufacturer in Japan with
over 40% market share
Product Line
Automobile  ppt
Introduction Volkswagen
🚗 "Volkswagen” the word means "people's car.”
🚗 Headquarters in Wolfsburg.
🚗 The Volkswagen Group's models are sold in
more than 150 countries
Pricing
Strategies P R I C E
High Medium Low
Q
U
A
L
I
T
Y
High Premium
Phaeton
High Value
Touareg
Penetration
Passat
Medium Over Charging
Yeti
Medium Value
Jetta
Good Value
Vento
Low Rip Off
Beetle
False Economy
Fabia
Economy
Polo
Pricing
Strategies P R I C E
High Medium Low
Q
U
A
L
I
T
Y
High Premium
Phaeton
High Value
Touareg
Penetration
Passat
Medium Over Charging
Yeti
Medium Value
Jetta
Good Value
Vento
Low Rip Off
Beetle
False Economy
Fabia
Economy
Polo
Automobile  ppt
Ford: The Company
 Vision: “To become the worlds leading consumer company for automotive
products and services.”
 Mission Statement: “To provide safe, reliable, and personal
transportation around the world.”
 Market Share: 16% of the US market and 10% of the European market.
 Brands: Ford, Mercury, Mazda, Jaguar, Volvo, Lincoln, Land Rover, Aston
Martin.
Product Line
Luxury Cars
Small Cars
Wagons
Midsize Cars
Sports Cars
SUVs
Vans &
Minivans
Trucks
Convertibles
Small Cars
Wagons
Niches within SUV Market Segment
Luxury Cars
Midsize Cars
Sports Cars
Vans &
Minivans
Trucks
Convertibles
Ford Excursion
Ford
Explorer
Lincoln
Navigator
Mercury Mountaineer Ford Expedition
Automobile  ppt
Automobile  ppt
 Audo is defined as Vorsprung Durch Technik, which means
PROGRESS TO TECHNOLOGY.
 Founded by August Horsh on the 16th day of July, 1909 in
Zwickay, Germany.
 Its headquarters is situated in Ingolstadt, Bavaria, Germany.
 It is currently a subsidiary of Volkswagen AG which holds
99.55% of the total stakes of Audi since 1966 after its
purchase from its former owner Daimler-Benz.
 Audi is represented in 110 countries worldwide and since 2004,
Audi has been selling its products in the Indian market.
The Categories
Audi manufactures automobiles in 3 categories, which are-
 The Executive Class
1. Audi A4
2. Audi A5
3. Audi A6
4. Audi A7
5. Audi A8 (Full-size Luxury Car)
Audi ‘s Sports class-
1. Audi TT
2. Audi R8
3. Audi TTS
4. Audi TTRS
Audi‘s Sport Utility Vehicle (SUV) Range
1. Audi Q3
2. Audi Q5
3. Audi Q7
Automobile  ppt
BMW = Bavarian Motor Works
Founded in 1916
Originally an aircraft engine manufacturer
Produced first automobile in 1929
By the 1980s, established itself in the luxury/
performance segment of the global automotive
market
63
Company Background
3 Series
 Entry Level Sedan
 $25K to $40K
5 Series
 Mid-range Sedan
 $37K to $44K
7 Series
 Flagship Sedan
 $54K to $70K
64
Product Line
PRODUCT BMW
• Wide selection of models
• Different styles to meet
the customers needs
• BMW Universal
Bluetooth
• iPod with BMW
• BMW accessories
Average BMW Customer Profile:
 Approx. 46 years old
 Median income = $150K
 Well-educated
 Married and no children
 2/3 were male
 Technology is important
 Very loyal to the BMW brand
 Driving is a form of personal expression
 Work hard and play hard!
66
The BMW Customer
Automobile  ppt
History, Vision & Mission
 India Market Entry – 1994
 100%-owned subsidiary of Daimler AG.
 Pioneer of automotive engineering
 Proud tradition with groundbreaking technologies and
high-quality products
 Philosophy : we give of our best for customers who
expect the best - and we live a culture of excellence
that is based on shared values
 Corporate history is full of innovations and pioneering
achievements; they are the foundation and ongoing
stimulus for our claim to leadership in the automotive
industry
RANGEModels:
 A-Class
 B-Class
 C-Class
 CL-Class
 CLA-Class
 CLS-Class
 E-Class
 G-Class
 GL-Class
 GLA-Class
 GLK-Class
 M-Class
 R-Class
 S-Class
 SL-Class
 SLK-Class
 SLS AMG
 Viano
 Citan
PRODUCT PORTFOLIO
Performance
BMW 3-Series 320d
Highline Sedan
Audi A4 1.8 TFSI
Mercedes-Benz C-Class 2012
C 250 CDI
Maximum Speed (kmph) 216 212 214
0-100kmph (seconds) 8.3 8 8.2
Engine
BMW 3-Series 320d
Highline Sedan
Audi A4 1.8 TFSI
Mercedes-Benz C-Class 2011
C 250 CDI
Wheel Type light-alloy Alloy Alloy Wheels
Transmission Type Automatic Automatic Automatic
Weight (kg) 1445 1450 1655
Mileage Overall (km/liter) 9.7 8.96 8.5
Ex-Showroom Price Rs. 32,45,908 Rs. 28,92,477 Rs. 34,32,325
Comparison between
Audi A4 ,
BMW 3-series and
Benz C- Class
Performance BMW X6 M
Price= 1,30,00,000
AUDI Q7
Price=Rs.1,25,00,000
Benz G Class
price=Rs 1,34,67,200
Displacement 4395 cc 4134cc 5439cc
Cylinders V8 V8 V8
Power 555 PS at 6000 rpm 200PS at 4000 rpm 507PS at 6100rpm
Torque 680 N·m (500 lb·ft) at
1500-5650 rpm
760Nm at 1750
-3000 rpm
700Nm@2750rpm
Max. Speed in
km/h
250 240 210
0–100 km/h in
sec
4.7 3.6 5.5
Mileage Overall
(km/liter)
7.2 8.5 9.5
Comparison
between Audi Q7,
BMW X6 and
Benz G Class
SALES
MANAGER
SALES
EXECUTIVES
(3)
SALES PEOPLE
(12)
RETAIL
(4)
CORPORATE
(4)
BESPOKE
(4)
Organization Structure AUDI,BMW&BENZ
ASSISTANT SALES
MANAGER
AUDI BMW
UPCOUNTRY
(8)
SHOWROOM
(4)
Corporate
(2)
Marketing
(4)
Retail
(2)
Front line
(9)
ASSISTANT SALES
MANAGER
ASSISTANT SALES
MANAGER
SALES
MANAGER
SALES EXECUTIVES
(3)
SALES PEOPLE
(12)
SALES
MANAGER
SALES PEOPLE
(17)
BENZ
Automobile  ppt
MAJOR
COPMETITORS
ASHOK LEYLAND
EICHER
TATA
M & M
Automobile  ppt
Genesis of Ashok Leyland
• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK
MOTORS”, to assemble Austin Cars.
• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity
participation by “LEYLAND MOTORS”.
• 2nd Largest Commercial vehicle company in India.
• Market Share of 28% (2007-2008) in Medium & Heavy Commercial
Vehicle.
• Market Leader in Bus Segment , and Claims to carry 60 Million
Passengers Daily.
PRODUCTS
 Buses
 Trucks
 Light Vehicles
 Defence Vehicles
 Power Solutions
Competitor Analysis
Major Competitor of Ashok Leyland : -
• TATA MOTORS
• EICHER MOTORS
Market Capital6%
88%
6%
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS
Sales Turnover
19%
80%
1%
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS
Net Profit
29%
64%
7%
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS
Automobile  ppt
ABOUT
 Eicher Motors Limited (EML) incorporated in 1982, is an
Indian automaker company based in Gurgaon, India and a leading
player of the Indian automobile industry.
 The Eicher Group has diversified business interests in design and
development, manufacturing, and local and international marketing of
trucks, buses, motorcycles, automotive gears, and components
 Eicher has invested in the potential growth areas of management
consultancy services, customized engineering, and maps and travel
guides
ABOUT
 The Volvo Group is one of the world’s leading manufacturers of
trucks, buses, construction equipment and marine and
industrial engines
 Provides complete solutions for financing and service
 Employs about 115,000 people, has production facilities in 19
countries and sells its products in more than 190 markets.
THE JOINT VENTURE
 Joint Venture came up in June 2008 - VE COMMERICAL VEHICLES
 50:50 Joint Venture
 Eicher will transfer its commercial vehicles, components and engineering design services
business to the new joint venture
 Volvo will brought advanced manufacturing technology and set up new processes for
improving after sales services
• MASS MARKET PRODUCT
• FRUGAL ENGINEERING
• EXPERIENCE OF WORKING
IN EMERGING MARKET
• GLOBAL DISTRIBUTION
• ADVANCED TECHNOLOGY
• FINANCIAL MUSCLE
REASONS FOR JOINT VENTURE
INDUSTRIAL GROWTH
Table 1 vehicle production
Year 2012 - 2013 2013 - 2014 % change
Passenger vehicles 582703 522987 - 10.25
Commercial
vehicles
136795 145877 6.64
Industry 719498 668864 - 3.61
Table 2 domestic sales
Year 2012 - 2013 2013 - 2014 % change
Passenger vehicles 448165 409823 - 8.56
Commercial
vehicles
120289 113936 - 5.28
Industry 568454 523759 - 13.82
Table 3 export sales
Year 2012 - 2013 2013 - 2014 % change
Passenger vehicles 84418 90615 7.34
Commercial
vehicles
47787 60462 26.53
Industry 132205 151077 33.87
Commercial vehicles
M&M
Tata Motors
Eicher VE
Ashok Leyland
Passenger vehicles
Maruthi Suzuki
Hyundai
M&M
Tata Motors
Ford
Honda Cars
General Motors
12,919
25,574
2905
10,639
1,05,559
34,780
18,804
13,047
6,647
18,331
4,667
v
v
v
v
v
v
14 %
25.1%
35.6%
9.3%
4.1%
5%
19%
0.9%
17%
16%
*Including exports
Top car makers report decent sales growth
FEB 3, 2015
MARUTHI
HYUNDAI
HONDA
MAHINDRA
TATA MOTORS
TOYOTA
GENERAL MOTORS
FEB, 2015 FEB, 2014
CAR SALES
1,07,892
99,758
37,305
34,005
16,902
14,543
18,103
19,308
13,767
11,325
11,802
10,100
4320
5607
8.2
9.7
16
6
22
17
23
%
%
%
%
%
%
%
%
40%
30%
20%
10%
0%
-10%
-20%
-30%
30%
16%
18%
18-20% 16-18%
7-9%
2011-12 2012-13 2013-14 2014-15E 2015-16p
9%
-26%
-27%
(7)-(9)%
HEADED FOR BETTER TIMES
Source: SIAM, CRISIL Research
LCV MHCV
COMMERCIAL
VEHICLES
Momentum in CV sales to continue
FEB 16, 2015
CAREER OPTIONS AFTER MBA
IN
AUTOMOBILE SECTOR
FROM THE LOCAL MANAGERS:
Mr. P. JEYAAMAN, (Manager M&M)
 Career opportunities are there in the sales department
but the freshers are not ready.
Mr. SENTHIL, (Group leader Maruthi)
 Here in local we don’t need the MBAs. We are satisfied
with the ordinary degree students. Opportunities are
there in the world bran companies such as ford, bmw,
audi, etc in selling department.
HYNDAI GROUP LEADER
 opportunities are there for the mbas only in sales.
CHENNAI IS CALLED AS “DETROIT”OF INDIA
Opportunities for All
Stream Designations Offered
HR HR Manager, Personnel Manager,
Compensation Analyst.
Marketing Sales Manager, Marketing
Manager, Product manager
Operations Production Manager, Purchase
Manager, Inventory Manager
Finance Financial Analyst, Risk Manager.
Conclusion
 The production is showing an increasing trend.
 Similarly the sale of vehicles is also showing an upward
trend.
 Indian automobile industry has been able to achieve
high scores on the various components and this has
positive impact.
 Automobiles led to strong demand due to signs of
revival in economy and increasing trend in hiring
especially organizations decisions will describe how
the companies are placed within the industry and how
they track new opportunities and innovations; ups and
downs in growing markets, universal economic trends,
and varying customer demand will confront
companies to react in novel ways.
RECENT BUDGET
10% to 20% increased…….
Automobile  ppt
ANY QUESTION
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Automobile ppt

  • 3. PRESENTED BY C. STEPHEN RAJ AIM ( Alagappa Institute of Management) KARAIKUDI
  • 4. INTRODUCTION  India represents one of the world’s largest automobile industries. Easy availability of finance and rising income levels are encouraging the middle class population to upgrade their two wheelers to a car.  The Automobile market is anticipated to grow at a compound annual growth rate (CAGR) of 16 per cent during 2013 – 2017.  India is quietly becoming a production hub of high-end vehicles meant for export to China.
  • 5. DEFENITION  Motorized vehicle consisting of four wheels and powered by an internal engine. Automobiles are used to transport people and items from one location to another location. After years or various designs, inventors were able to develop a functi onal general design that is utilized by major automakers as the foundation of their designs. Automobiles generally use gasoline to fuel the internal engine, but technological advances have led to the design of cars that run on electricity.
  • 6. PRESENT SCENARIO  The passenger vehicles production in India touched 3.23 million units in 2012 – 13 and is expected to reach 10 million units by 2020 – 21.  The industry recorded exports worth US $ 9.3 billion in 2012 -13 and is projected to touch US $ 30 billion by 2020- 21, according to data from Automotive Component Manufacturers’ Association (ACMA).  The cumulative FDI inflows into the Indian automobile industry during April 2000 to October 2013 was recorded terms of US $ 9079 million amounting to 4 per cent of the total FDI inflows.
  • 7. Cont…….  The world standings for the Indian automobile sector, as per the Confederation of Indian Industry, are as follows:  Largest three-wheeler market  Second largest two-wheeler market  Tenth largest passenger car market  Fourth largest tractor market  Fifth largest commercial vehicle market  Fifth largest bus and truck segament
  • 8. Some important locations of this industry  Chennai  Delhi.  Mumbai  Jamshedpur  Bangalore  Gurgaon.  Pune  Kolkata  Lucknow  Hyderabad
  • 10. The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers.
  • 11. * 1897 First Person to own a car in India - Mr. Foster of M/s Crompton Greaves Company, Mumbai * 1901 First Indian to own a car in India - Jamshedji Tata * 1905 First Woman to drive a car in India - Mrs. Suzanne RD Tata
  • 12. The Growth Journey Pre 1983 1983-1993 1993-2007 Era of globalization and evolution of India as a global manufacturing hub Closed market • Growth of market limited by supply • Outdated models Players • Hindustan Motors • Premier • Telco • Ashok Leyland • Mahindra & Mahindra Japanisation - GOI- Suzuki joint venture to form Maruti Udyog • Joint ventures with companies in commercial vehicles and components Players • Maruti Udyog • Hindustan Motors • Premier • Telco • Ashok Leyland • Mahindra & Mahindra Delicensing of sector in 1993 • Global major OEMs start assembly in India (Toyota, GM, Ford, Honda, Hyundai) • Imports allowed from April 2001; alignment of duty on components and parts to ASEAN levels • Implementation of VAT
  • 13. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. Passenger cars with a market share of about 15.96% &Commercial vehicles and three wheelers share about 7.55% of the market between them. In 2009, India emerged as the fourth largest exporter of automobiles.
  • 14. AUTOMOBILE SEGAMENTATION:  SIAM or Society of Indian Automobile Manufacturers divides the Indian passenger vehicles in the segments A1, A2, A3, A4, A5, A6, B1, B2 and SUV. The classification is done solely based on the length of the automobiles. The details of the segments are mentioned as ……..
  • 15. SEGAMANTATION BASED ON THE LENGTH: Car Segment Length of the car/Model type Car model belonging to the segment A1 Up to 3400mm Nano A2 3401 to 4000mm Alto, i10, Zen, Wagon R A3 4001 to 4500mm Manza, Logan, Dzire, City A4 4501 to 4700mm Corolla, Octavia, Optra A5 4701 to 5000mm Accord, Camry, Sonata A6 More than 5000 mm Mercedes S class B1 Vans Versa, Omni B2 MUV/MPV Sumo, Innova SUV SUV Vitara, CRV
  • 16. SEGAMENTATION BASED ON FEATURES: Car Segment Distinguishing feature of the cars in this segment Car model belonging to the segment A Cars priced below Rs. 3.5 Lakh Alto, Spark, Nano, Eon A1 Hatchback priced lower than Rs. 6 Lakh Santro, Indica, Beat A2 Hatchback priced between Rs. 6 to 7.5 Lakh Ritz, i10, i20, Swift, Figo B1 Vans Versa, Omni B2 MUV/MPV Sumo, Innova C1 Sedan models priced below Rs. 8 Lakh Indigo, Fiesta, Sunny C2 Sedan models priced between Rs. 8 to 9.5 Lakh Verna, Manza, Linea D1 Premium Sedan models priced below Rs. 15 Lakh Fluence, Corolla D2 Luxury Sedan models priced below Rs. 25 Lakh Sonata, Camry, Kizashi SUV SUV Vitara, CRV
  • 17. SEGAMANTATION BASED ON BODY:  Mini  Compact  hatchback  mid size cars  Sedan  executive cars  premium cars  luxury cars  super luxury cars  van  utility vehicles  MUV/MPV  SUV  convertibles  sports cars  super cars
  • 18. OTHER COMERCIAL VEHICLES: TRUCKS (different verities) TRACTORS LORRIES BUSES
  • 19. Top manufacturers of automobiles in India  Tata Motors  Maruti Suzuki  Ashok Leyland  Hindustan Motors  Mahindra  Hyundai
  • 24. COMPETITORS IN OTHER COMERSIAL VEHICHLE: ASHOK LEYLAND EICHER TATA FORCE M & M
  • 25. 1.TATA MOTORS  CEO :- Mr. Carl-Peter Froster  CHAIRMAN:- Mr. Mystry  PUNCH LINE:- “Even More Car per Car”
  • 26. Tata Motors Continued…  Initially known as TELCO, largest manufacturer of commercial vehicle in India and also the largest private sector company.  The most popular vehicles are Indica ,Indigo,Nano , Sumo etc.  The latest innovation of the Tata Motors is the Nano car which is called the people's car.  Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen, says SIAM.  Lost its market share during the said period, falling to 12.92 per cent with sales of 2,56,202 units.
  • 27. PRODUCT MIX OF TATA MOTERS: PASSENGERS CARS UTILITY VEHICLES TRUCS COMMERCIAL PASSENGERS CARRIERS INDICA VISTA SAFARI DICOR TATA NOVAS BUSES INDIGO XL SUMO GRANDE TL 4*4 WINGER NANO SUMO MAGIC FIAT CARS XENON XT
  • 28. Passenger Cars & Utility vehicles » Tata Sumo/Spacio » Tata Safari » Tata Indica » Tata Indigo » Tata Winger » Tata Magic » Tata Nano » Tata Xenon XT » Tata Xover (2009) » Tata Manza (2009) Commercial Vehicles » Tata Ace » Tata Starbus » Tata Globus » Tata Marcopolo Bus » Tata Novus » Tata 407 EX Military Vehicles » Tata LSV » Tata 407 Troop Carrier » Tata Winger Passenger Mini BusTata Motors Limited 28
  • 29. The current Tata vehicles include : The Tata Pr1ma concept carThe Tata Pr1ma concept car Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. Tata Pr1ma Tata Sumo Grande Tata Sumo Tata Safari Tata Indica Tata Manza Tata Winger Tata Venture Tata Magic Tata Nano Tata Aria Tata Xenon XT
  • 31.  CEO:- Mr. Shinzo Nakanishi  CHAIRMAN:- Mr. R.C Bhargava  PUNCH LINE:- “Lighter,Faster,Better”
  • 32. Maruti Suzuki Continued…  The Company is the result of the alliance of Japan's Suzuki and Maruti. Maruti Suzuki car is for the average Indian.  The company produces Zen ,Maruti 800, Maruti Esteem, Maruti Omni, Swift etc.  It is the first Indian company which manufactured about one million vehicles.  Motto of the largest Automobile Company of India:-  offer low cost  fuel efficient vehicles.  Market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.09 per cent in 2009-10.
  • 33. PRODUCTS Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen
  • 35. The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.
  • 36.  CEO:- Mr. John Krafick  Chairman:-Mr. Mong Koo Chung  PUNCH LINE:- “Drive Your Way”
  • 37. Company was founded in the year 1998 and it is second largest car manufacturing company in India Was established as a subsidiary of auto giant of Korea, Hyundai Motor Company. The company captured the hearts of Indian car lovers with the introduction of its Santro car model. Market Share: Passenger Vehicles 14.15% 
  • 40. 4.MAHINDRA MOTORS  CEO:- Mr. Anand Mahindra  Chairman:-Mr. Keshub Mahindra  PUNCH LINE:-”Nothing Else Will Do”
  • 41. Mahindra Motors Continued…  The company specializes in vehicles for the general purpose utility.  It ranks tenth among the largest private sector companies in India.  It has about 33 sales offices and the network support is about 500 dealers across India.  Increasing its market share to 57.2% over the previous year’s market share of 51.3%.  Formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market
  • 42. PRODUCTS & SERVICES 4/3 Wheelers Pik – Ups LCVs SUVs CARS  UVs
  • 43. PRODUCTS & SERVICES FarmProducts.. Agro inputs and services Engines Farm Implements Tractors.
  • 45. Thar Pick-Up Bolero Renoult Verito Quanto e2o Xuv 500 Scorpio Xylo
  • 47. Introduction On Toyota Motors  Toyota is 7th largest automotive manufacturer  Toyota Motor Corporation is headquartered in Toyota City, Aichi  Toyota has annual sales of 397.05 billion yen  Produces ~5.5 million vehicles per year  From 56 manufacturing plants across 6 continents  Employs 317,716 people  Toyota has become the largest vehicle manufacturer in Japan with over 40% market share
  • 50. Introduction Volkswagen 🚗 "Volkswagen” the word means "people's car.” 🚗 Headquarters in Wolfsburg. 🚗 The Volkswagen Group's models are sold in more than 150 countries
  • 51. Pricing Strategies P R I C E High Medium Low Q U A L I T Y High Premium Phaeton High Value Touareg Penetration Passat Medium Over Charging Yeti Medium Value Jetta Good Value Vento Low Rip Off Beetle False Economy Fabia Economy Polo Pricing Strategies P R I C E High Medium Low Q U A L I T Y High Premium Phaeton High Value Touareg Penetration Passat Medium Over Charging Yeti Medium Value Jetta Good Value Vento Low Rip Off Beetle False Economy Fabia Economy Polo
  • 53. Ford: The Company  Vision: “To become the worlds leading consumer company for automotive products and services.”  Mission Statement: “To provide safe, reliable, and personal transportation around the world.”  Market Share: 16% of the US market and 10% of the European market.  Brands: Ford, Mercury, Mazda, Jaguar, Volvo, Lincoln, Land Rover, Aston Martin.
  • 54. Product Line Luxury Cars Small Cars Wagons Midsize Cars Sports Cars SUVs Vans & Minivans Trucks Convertibles
  • 55. Small Cars Wagons Niches within SUV Market Segment Luxury Cars Midsize Cars Sports Cars Vans & Minivans Trucks Convertibles Ford Excursion Ford Explorer Lincoln Navigator Mercury Mountaineer Ford Expedition
  • 58.  Audo is defined as Vorsprung Durch Technik, which means PROGRESS TO TECHNOLOGY.  Founded by August Horsh on the 16th day of July, 1909 in Zwickay, Germany.  Its headquarters is situated in Ingolstadt, Bavaria, Germany.  It is currently a subsidiary of Volkswagen AG which holds 99.55% of the total stakes of Audi since 1966 after its purchase from its former owner Daimler-Benz.  Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products in the Indian market.
  • 59. The Categories Audi manufactures automobiles in 3 categories, which are-  The Executive Class 1. Audi A4 2. Audi A5 3. Audi A6 4. Audi A7 5. Audi A8 (Full-size Luxury Car)
  • 60. Audi ‘s Sports class- 1. Audi TT 2. Audi R8 3. Audi TTS 4. Audi TTRS
  • 61. Audi‘s Sport Utility Vehicle (SUV) Range 1. Audi Q3 2. Audi Q5 3. Audi Q7
  • 63. BMW = Bavarian Motor Works Founded in 1916 Originally an aircraft engine manufacturer Produced first automobile in 1929 By the 1980s, established itself in the luxury/ performance segment of the global automotive market 63 Company Background
  • 64. 3 Series  Entry Level Sedan  $25K to $40K 5 Series  Mid-range Sedan  $37K to $44K 7 Series  Flagship Sedan  $54K to $70K 64 Product Line
  • 65. PRODUCT BMW • Wide selection of models • Different styles to meet the customers needs • BMW Universal Bluetooth • iPod with BMW • BMW accessories
  • 66. Average BMW Customer Profile:  Approx. 46 years old  Median income = $150K  Well-educated  Married and no children  2/3 were male  Technology is important  Very loyal to the BMW brand  Driving is a form of personal expression  Work hard and play hard! 66 The BMW Customer
  • 68. History, Vision & Mission  India Market Entry – 1994  100%-owned subsidiary of Daimler AG.  Pioneer of automotive engineering  Proud tradition with groundbreaking technologies and high-quality products  Philosophy : we give of our best for customers who expect the best - and we live a culture of excellence that is based on shared values  Corporate history is full of innovations and pioneering achievements; they are the foundation and ongoing stimulus for our claim to leadership in the automotive industry
  • 69. RANGEModels:  A-Class  B-Class  C-Class  CL-Class  CLA-Class  CLS-Class  E-Class  G-Class  GL-Class  GLA-Class  GLK-Class  M-Class  R-Class  S-Class  SL-Class  SLK-Class  SLS AMG  Viano  Citan
  • 71. Performance BMW 3-Series 320d Highline Sedan Audi A4 1.8 TFSI Mercedes-Benz C-Class 2012 C 250 CDI Maximum Speed (kmph) 216 212 214 0-100kmph (seconds) 8.3 8 8.2 Engine BMW 3-Series 320d Highline Sedan Audi A4 1.8 TFSI Mercedes-Benz C-Class 2011 C 250 CDI Wheel Type light-alloy Alloy Alloy Wheels Transmission Type Automatic Automatic Automatic Weight (kg) 1445 1450 1655 Mileage Overall (km/liter) 9.7 8.96 8.5 Ex-Showroom Price Rs. 32,45,908 Rs. 28,92,477 Rs. 34,32,325 Comparison between Audi A4 , BMW 3-series and Benz C- Class
  • 72. Performance BMW X6 M Price= 1,30,00,000 AUDI Q7 Price=Rs.1,25,00,000 Benz G Class price=Rs 1,34,67,200 Displacement 4395 cc 4134cc 5439cc Cylinders V8 V8 V8 Power 555 PS at 6000 rpm 200PS at 4000 rpm 507PS at 6100rpm Torque 680 N·m (500 lb·ft) at 1500-5650 rpm 760Nm at 1750 -3000 rpm 700Nm@2750rpm Max. Speed in km/h 250 240 210 0–100 km/h in sec 4.7 3.6 5.5 Mileage Overall (km/liter) 7.2 8.5 9.5 Comparison between Audi Q7, BMW X6 and Benz G Class
  • 73. SALES MANAGER SALES EXECUTIVES (3) SALES PEOPLE (12) RETAIL (4) CORPORATE (4) BESPOKE (4) Organization Structure AUDI,BMW&BENZ ASSISTANT SALES MANAGER AUDI BMW UPCOUNTRY (8) SHOWROOM (4) Corporate (2) Marketing (4) Retail (2) Front line (9) ASSISTANT SALES MANAGER ASSISTANT SALES MANAGER SALES MANAGER SALES EXECUTIVES (3) SALES PEOPLE (12) SALES MANAGER SALES PEOPLE (17) BENZ
  • 77. Genesis of Ashok Leyland • Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars. • Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”. • 2nd Largest Commercial vehicle company in India. • Market Share of 28% (2007-2008) in Medium & Heavy Commercial Vehicle. • Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.
  • 78. PRODUCTS  Buses  Trucks  Light Vehicles  Defence Vehicles  Power Solutions
  • 79. Competitor Analysis Major Competitor of Ashok Leyland : - • TATA MOTORS • EICHER MOTORS Market Capital6% 88% 6% ASHOK LEYLAND TATA MOTORS EICHER MOTORS
  • 80. Sales Turnover 19% 80% 1% ASHOK LEYLAND TATA MOTORS EICHER MOTORS Net Profit 29% 64% 7% ASHOK LEYLAND TATA MOTORS EICHER MOTORS
  • 82. ABOUT  Eicher Motors Limited (EML) incorporated in 1982, is an Indian automaker company based in Gurgaon, India and a leading player of the Indian automobile industry.  The Eicher Group has diversified business interests in design and development, manufacturing, and local and international marketing of trucks, buses, motorcycles, automotive gears, and components  Eicher has invested in the potential growth areas of management consultancy services, customized engineering, and maps and travel guides
  • 83. ABOUT  The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines  Provides complete solutions for financing and service  Employs about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets.
  • 84. THE JOINT VENTURE  Joint Venture came up in June 2008 - VE COMMERICAL VEHICLES  50:50 Joint Venture  Eicher will transfer its commercial vehicles, components and engineering design services business to the new joint venture  Volvo will brought advanced manufacturing technology and set up new processes for improving after sales services
  • 85. • MASS MARKET PRODUCT • FRUGAL ENGINEERING • EXPERIENCE OF WORKING IN EMERGING MARKET • GLOBAL DISTRIBUTION • ADVANCED TECHNOLOGY • FINANCIAL MUSCLE REASONS FOR JOINT VENTURE
  • 87. Table 1 vehicle production Year 2012 - 2013 2013 - 2014 % change Passenger vehicles 582703 522987 - 10.25 Commercial vehicles 136795 145877 6.64 Industry 719498 668864 - 3.61
  • 88. Table 2 domestic sales Year 2012 - 2013 2013 - 2014 % change Passenger vehicles 448165 409823 - 8.56 Commercial vehicles 120289 113936 - 5.28 Industry 568454 523759 - 13.82
  • 89. Table 3 export sales Year 2012 - 2013 2013 - 2014 % change Passenger vehicles 84418 90615 7.34 Commercial vehicles 47787 60462 26.53 Industry 132205 151077 33.87
  • 90. Commercial vehicles M&M Tata Motors Eicher VE Ashok Leyland Passenger vehicles Maruthi Suzuki Hyundai M&M Tata Motors Ford Honda Cars General Motors 12,919 25,574 2905 10,639 1,05,559 34,780 18,804 13,047 6,647 18,331 4,667 v v v v v v 14 % 25.1% 35.6% 9.3% 4.1% 5% 19% 0.9% 17% 16% *Including exports Top car makers report decent sales growth FEB 3, 2015
  • 91. MARUTHI HYUNDAI HONDA MAHINDRA TATA MOTORS TOYOTA GENERAL MOTORS FEB, 2015 FEB, 2014 CAR SALES 1,07,892 99,758 37,305 34,005 16,902 14,543 18,103 19,308 13,767 11,325 11,802 10,100 4320 5607 8.2 9.7 16 6 22 17 23 % % % % % % % %
  • 92. 40% 30% 20% 10% 0% -10% -20% -30% 30% 16% 18% 18-20% 16-18% 7-9% 2011-12 2012-13 2013-14 2014-15E 2015-16p 9% -26% -27% (7)-(9)% HEADED FOR BETTER TIMES Source: SIAM, CRISIL Research LCV MHCV COMMERCIAL VEHICLES Momentum in CV sales to continue FEB 16, 2015
  • 93. CAREER OPTIONS AFTER MBA IN AUTOMOBILE SECTOR
  • 94. FROM THE LOCAL MANAGERS: Mr. P. JEYAAMAN, (Manager M&M)  Career opportunities are there in the sales department but the freshers are not ready. Mr. SENTHIL, (Group leader Maruthi)  Here in local we don’t need the MBAs. We are satisfied with the ordinary degree students. Opportunities are there in the world bran companies such as ford, bmw, audi, etc in selling department. HYNDAI GROUP LEADER  opportunities are there for the mbas only in sales.
  • 95. CHENNAI IS CALLED AS “DETROIT”OF INDIA
  • 96. Opportunities for All Stream Designations Offered HR HR Manager, Personnel Manager, Compensation Analyst. Marketing Sales Manager, Marketing Manager, Product manager Operations Production Manager, Purchase Manager, Inventory Manager Finance Financial Analyst, Risk Manager.
  • 97. Conclusion  The production is showing an increasing trend.  Similarly the sale of vehicles is also showing an upward trend.  Indian automobile industry has been able to achieve high scores on the various components and this has positive impact.  Automobiles led to strong demand due to signs of revival in economy and increasing trend in hiring especially organizations decisions will describe how the companies are placed within the industry and how they track new opportunities and innovations; ups and downs in growing markets, universal economic trends, and varying customer demand will confront companies to react in novel ways.
  • 98. RECENT BUDGET 10% to 20% increased…….