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Seo 101

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Slides for a presentation given on 5/23/2013 at the Social Media Breakfast. The presentation focused on SEO and 6 Steps You Can Take to Optimize your site.

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Seo 101

  1. 1. Social Media Breakfast May 23rd#smbcmn
  2. 2. » Hi- My Name is Steve Slater˃ Experienced Marketer, Dad, Husband, Blues Guitar Hero, Music Snob˃ Worked with Small and Mid Sized Businesses˃ Management Experience with SUPER HUGE Companies˃ Google Analytics Certified and Google AdWords Certified˃ Twitter @TheSteve_Slater˃ Linkedin, Facebook, Google+, Spotify…» Tweet- #smbcmn» Slides will be available at» I blog about SEO on
  3. 3. 1. The Numbers2. How Search Engines Work3. WARNING4. What is SEO?5. 6 Actions You Can Take6. Measure it!
  4. 4. » In April 2013 more than 20 Billion core searches» In March 2013 Desktop Search Hit all time highof 20.4 Billion core searches» Between March 2012-Dec 2012 searchers usingmobile devices went from 90.1 Million to 113.1Million» How Do you Search?*Source comScore
  5. 5. Beware the Black Hats•Black Hat SEO•White Hat SEOWhat’s the Difference?How Bad Can it Be?
  6. 6. SEO is-• Telling SearchEngines WhatContent on your siteis important• This helps increasequality traffic toyour site• Goal- QUALITYTRAFFIC
  7. 7. » Build a strong foundation» Be proud of your site. Remember the end goalis to get users to your site and for them to takeaction!
  8. 8. » Write Unique Original Content» Commit to what you are writing about» What makes you different from Competitors?
  9. 9. » Get Social» Share your content˃ Facebook˃ Pinterest˃ Twitter˃ Youtube˃ Linkedin˃ Reddit˃ Google+˃ Industry Specific Social sites….
  10. 10. » Build A Neighborhood˃ Get Links from Chambers of Commerce˃ Get Links from .edu and .gov sites˃ Link to and from business partners
  12. 12. » Claim Local Listings» Be consistent with how you list your address˃ South St, S. Street, South Street  PICK ONE!• These are keys to being found locally• Think of how you search for things
  13. 13. » Buy your traffic
  14. 14. » Super Cool Awesome Extra Bonus Tip!!!!!!Have a Mobile Strategy!
  15. 15. Why?• More Smartphones are activated each day than babies born• 1.3 Million Android devices are activated each day (300,000 babiesa day)• Avg. Smartphone has 41 Apps• 79% of Smartphone owners are Smartphone shoppers• 84% of those “Smartphone Shoppers” Use their phone to shopwhile in a store• Most active in-store resource• 82% Use Search• 62% Visit Store Sites• 50% Visit Brand Sites» *comScore and M/A/R/C Research
  16. 16. How many of you…1. Provide a good experience for your customers?2. Set yourself apart from the competition?3. Discuss business in a social setting?4. Network with Business owners?5. Provide a service to people locally?6. Pay for advertising?
  17. 17. » How Many of You…1. Have a way of monitoring andtracking all of yournetworking, advertising etc…and know exactly how much ofit is working?
  18. 18. <script type="text/javascript">var _gaq = _gaq || [];_gaq.push([_setAccount, UA-40006910-1]);_gaq.push([_trackPageview]);(function() {var ga = document.createElement(script); ga.type = text/javascript;ga.async = true;ga.src = (https: == document.location.protocol ? https://ssl :http://www) +;var s = document.getElementsByTagName(script)[0];s.parentNode.insertBefore(ga, s);})();</script>
  19. 19. » Tell Search Engines What is Important» Why? To generate HIGH QUALITY TRAFFIC» How do you know if the traffic is HIGHQUALITY?» Track it!
  20. 20. Want a personalized assessment of you site, thatincludes 5 action items and a 30 minute consultwith me?Want to get to know Google Analytics a littlebetter? May 30th Vivid Image at 11 o’clockBonus White Paper will be available on