Getting Maximum Total Value in the dawning new era of information capture, management, collaboration, and sharing ... presented at AIIM New England meeting in Connecticut on May 3, 2012

1. Information Management
in the 21st Century
___
The Quest for Maximum Total Value
Created and Presented by:
Steve Weissman
Senior Pragmatist & Master Prognosticator
Holly Group
617-383-4655
www.hollygroup.com
© 2012
Holly Group
All Rights Reserved.
sweissman@hollygroup.com • steveweissman • steveweissman

2. Who Is This Guy?
Steve Weissman
» User Adviser, Strategy Consultant, and Industry
Analyst for 20+ Years
» Expert in Business Strategies and Best Practices for
Successful Information Management
» Creator/Producer of AIIM CIP Instructional Videos
and 1st Ever CIP Prep Classroom Course
» Instructor for AIIM ECM, BPM Certificate
Courses
» President of AIIM New England Chapter
© 2012
Holly Group
All Rights Reserved.

3. Cornerstone Concepts
Information, not
» Data vs. content vs. records
vs. Web vs. knowledge
Business first, then technology © David April | Dreamstime.com
» First the why, then the how
Manage by consequence, not by medium
» It’s the information that has weight; paper, disk,
Web, voice are merely substrates for carrying it
Seek Maximum Total Value at every turn
© 2012
Holly Group
All Rights Reserved.
» From your information and information technology

4. Case in Point
Pranav Mistry: The thrilling potential of
SixthSense technology
» TEDIndia 2009
© 2012
Holly Group Extracted from http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
All Rights Reserved.

5. Case in Point
Pranav Mistry: The thrilling potential of
SixthSense technology
» TEDIndia 2009
What did you see?
© 2012
Holly Group
All Rights Reserved.

6. The Future is Now
New ways to capture, work with,
share, and consume information
» From anywhere, on demand
New levels of accessibility
» Leveraging consumer devices: BYOD
New levels of usability
» Better interfaces mean greater understanding
Greater opportunity to derive value
» Information without understanding is valueless
© 2012
Holly Group
All Rights Reserved.

7. What’s Past is Prologue
Greater potential for
malfeasance
» No permanent medium =
no record = no accountability!
Possible degradation of security/privacy
» Now the walls have eyes, too
Heightened risk of eroded governance
» Of the information
» Of the access devices
© 2012
Holly Group
All Rights Reserved.

8. Trending Trends
Mobility
» More tablets and
smartphones are being
sold today than PCs
» More people now have a
cell phone than a toothbrush
» Customers expect to use a mobile device to interact
with 1) us; 2) the information we provide; and 3) the
processes that drive our businesses
» Employees are increasingly working outside of
traditional office environments
© 2012
Holly Group Source: http://www.digitallandfill.org/2012/04/mobile-computing.html
All Rights Reserved.

9. Trending Trends
Analytics
» How fast, how many,
how much
» “You can’t improve what
you don’t measure”
» A critical component of the quest
for value
© 2012
Holly Group
All Rights Reserved.

10. Trending Trends
Social
» Unstructured, free-flowing
means of communication
• 140 characters at a time!
» Puts many fingers in the
information pie
• Too many, perhaps?
© 2012
Holly Group
All Rights Reserved.

11. Trending Trends
Collaboration
» Working better, and working better together
• Here, there, and everywhere
» The nexus of today’s information dynamics
© 2012
Holly Group
All Rights Reserved.

12. Trending Trends
Change management
» “It’s psychology, not technology”
» ‘Parenting’ in the workplace!
© 2012
Holly Group
All Rights Reserved.

13. What’s This Got to Do
With Information Management?
Everything!
» Because business decisions drive all …
» and business decisions are based on information …
» for better or for worse!
© 2012
Holly Group
All Rights Reserved.

14. There’s More to Business
Than Fiscal Awareness
You May Be Implementing for Reasons of Cost
or Compliance
» To meet new spending restrictions or to mitigate the
financial risk of possible violation
© 2012
Holly Group
All Rights Reserved.

15. There’s More to Business
Than Fiscal Awareness
But Your Success Will Be Measured in Terms of
Value
» To justify the time, money, and human resources
you spend on information management
© 2012
Holly Group
All Rights Reserved.

16. There’s Value, and There’s
Maximum Total Value
Not just money, but process change and
collaboration too
We call it MaxTV®
» Methodology devised in 1998 based on original
research into benefits of enterprise information
systems
© 2012
Holly Group
All Rights Reserved.

17. Part 1: The Business Case
(The MaxTV® Triad)
Economics
» Return on Investment
• Tends to focus on a single
point in time (payback)
despite solution lifespans
measured in years
» Total Cost of Ownership
• Suggests spending is finite
even though expenses are
incurred each and every
year of service
© 2012
Holly Group
All Rights Reserved.

18. Part 1: The Business Case
(The MaxTV® Triad)
Economics
Process Change
» Greater efficiency,
effectiveness
• e.g., boosts employee
morale and customer
satisfaction
» Opportunities to realize non-
obvious savings
• e.g., improved employee
retention, early payment
discounts
© 2012
Holly Group
All Rights Reserved.

19. Part 1: The Business Case
(The MaxTV® Triad)
Economics
Process Change
Collaboration
» Less duplication of effort
• Saves time, frustration
» Better quality
• Facilitates
review, validation, correc
tion
• Reduces risk
© 2012
Holly Group
All Rights Reserved.

20. Part 1: The Business Case
(The MaxTV® Triad)
Economics
Process Change
Collaboration
All three elements must be minded
and measured over time in order to
maximize value!
© 2012
Holly Group
All Rights Reserved.

21. Part 1: The Business Case
(The MaxTV® Triad)
Economics
Process Change
Collaboration
All three elements must be minded
and measured over time in order to
maximize value!
… as must the supporting technology
© 2012
Holly Group
All Rights Reserved.

22. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Four interconnected
Data
strands to be managed
and optimized Context
Format
Medium
© 2012
Holly Group © Holly Group
All Rights Reserved. All Rights Reserved.

23. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Missing or poor data? Data
No utility.
© 2012
Holly Group
All Rights Reserved.

24. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Missing or poor data? Data
No utility. Context
Missing or wrong context?
Not meaningful.
© 2012
Holly Group
All Rights Reserved.

25. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Missing or poor data? Data
No utility. Context
Missing or wrong context? Format
Not meaningful.
Mismatched formats?
Not shareable.
© 2012
Holly Group
All Rights Reserved.

26. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Missing or poor data? Data
No utility. Context
Missing or wrong context? Format
Not meaningful. Medium
Mismatched formats?
Not shareable.
Improper medium?
© 2012
Holly Group © Holly Group
Not receivable.
All Rights Reserved. All Rights Reserved.

27. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Decisions regarding one strand Data
affect all the others. Context
Format
Medium
© 2012
Holly Group © Holly Group
All Rights Reserved. All Rights Reserved.

28. Part 2: The Technology Case
(The MaxTV® Quadruple Helix)
Decisions regarding one strand Data
affect all the others. Context
Format
Medium
All four strands thus must be
continually well orchestrated in
order to maximize value!
© 2012
Holly Group © Holly Group
All Rights Reserved. All Rights Reserved.

29. Remember Sixth Sense?
Brimming with potential to maximize the total
value of information
» It identifies and formats
http://www.pranavmistry.com/projects/sixthsense/
relevant data based on
context and medium b
a. Document content copied
via “pinch” rather than “click”
c
b. Time displayed on wrist
c. Flight status displayed
on boarding pass d
d. Cellphone dialpad displayed
© 2012
Holly Group
All Rights Reserved. on palm Photo: Lynn Barry

30. This is Information Management
in the 21st Century!
© 2012
Holly Group
All Rights Reserved.

31. This is Information Management
in the 21st Century!
And also this
» Microsoft Office Labs 2019 Vision Montage
© 2012
Holly Group
All Rights Reserved. See this online at http://www.youtube.com/watch?v=pzzn87qUDCI

32. Thank You!
Please contact me with any questions or
comments, or for additional information
Steve Weissman
Master Pragmatist & Senior Sage
sweissman@hollygroup.com
617-383-4655
Twitter: steveweissman
LinkedIn: in/steveweissman
Fresh observations and opinions
only on Weissman’s World!
Visit blog.hollygroup.com
© 2012
Holly Group
All Rights Reserved.