3. What is Social Media?
Social media is media
designed to be
disseminated through
social interaction,
created using highly
accessible and scalable
publishing techniques.
- wikipedia.org

4. What is Social Media?

5. Current Statistics

6. Social Media Platforms

7. Social Media Platforms

8. Social Media Platforms

9. How is Social Media used?

10. Case Study: Martell Home Builders

11. Case Study: Martell Home Builders

12. Case Study: Martell Home Builders

13. Case Study: Martell Home Builders

15. Step 1 – Preplanning

16. Step 1 – Preplanning
Email Direct Mail
Websites/Online Ads Newsletters

17. Step 1 – Preplanning

18. Preplanning

19. Step 2 – Listen to the Conversation

20. Step 2 – Listen to the Conversation

21. Listen to the Conversation

22. Step 3 – Create Your Target Profile

23. Step 3 – Create Your Target Profile

24. Create Your Target Profile

25. Step 4 – Set Specific Goals

26. Set Specific Goals

27. Step 5 – Join the Conversation

28. Step 5 – Join the Conversation

29. Step 5 – Join the Conversation

30. Step 5 – Join the Conversation

31. Step 5 – Join the Conversation

32. Step 5 – Join the Conversation

33. Join the Conversation

34. Step 6 – Measure ROI

35. Step 6 – Measure ROI

36. Step 6 – Measure ROI

37. Step 6 – Measure ROI

38. Step 6 – Measure ROI

39. Step 6 – Measure ROI

40. Step 6 – Measure ROI

41. Step 6 – Measure ROI

42. Measure ROI

44. Determining SM Budget

45. Budgeting for Social Media

46. Levels of Social Media Engagement

48. Tips to get started

49. Additional Resources