Steven Laird

Canada, Ontario Canada

Editor/writer. Takes bare facts, applies proper dress code. Expert tailoring, wide range of styles.

Writing / Publishing

“Engaging a very specific business audience with exactly the right pieces is one of the MOST DIFFICULT CONTENT MARKETING CHALLENGES. That’s why we like the content from Xerox Human Resource Services so much...its excellent blog [manages] to connect deeply with the intended audience of HR professionals by being current, informative, and – most importantly – highly relevant.” – Content Marketing All-Stars, reviewing the blog I manage (there's a link to their interview below.) HR professionals are very busy and among the most highly targeted professionals by marketers and consultants. So the content of our blog, HR Insights (link below), needs to be RELIABLE AND USEFUL to connect. We need t...