Plans book for the University of Minnesota Duluth's Student to Business Initiative. A complete promotional plan authored by Steven Popowitz, Matthew Pettinelli, and Phillip Connell. Title page professionally designed separately.

1. 1
Table Of Contents
Table Of Contents.....................................................1
Team Apollo..............................................................2
Introduction...............................................................3
Philosophy Statement.................................................4
Executive Summary...................................................5
Business and Communication Objectives..................6
Macro Environmental Analysis..................................7
SWOT Analysis..........................................................8
Competitive Analysis..................................................9
Discovery Process.....................................................10
Positioning................................................................11
Primary Target Market............................................12
Secondary Target Market........................................13
Brand Character......................................................14
Branding Options....................................................15
Key Message............................................................16
Our Story.................................................................17
Owned Marketing: Website.....................................18
Owned Marketing: Facebook...................................19
Earned Marketing: HTF..........................................20
Earned Marketing: Guerilla Marketing Facebook...21
Paid Marketing: Guerilla Marketing Flyers.............22
QR Reader...............................................................23
Paid Marketing: Google Paid Search.......................24
Paid Marketing: WDIO...........................................25
Paid Marketing: HTF Ads.......................................26
Paid Marketing: Marketing Intern...........................27
Paid Marketing: Videography..................................28
Paid Marketing: Graphic Design.............................29
Decision Continuum................................................30
Timeline...................................................................31
Budget......................................................................32
Measurement/Evaluation........................................33
Bibliography.............................................................34
Bibliography.............................................................35
Bibliography.............................................................36
Bibliography.............................................................37
Bibliography.............................................................38
Bibliography.............................................................39
GrandLogHomesFINALFINAL.indd 1 5/1/14 12:02 PM

2. 2
Matthew Pettinelli
Steven Popowitz
Phillip Connell
Team Apollo
GrandLogHomesFINALFINAL.indd 2 5/1/14 12:02 PM

3. 3
Introduction
Thank you John Kratz for guiding us through this process.
Thanks to Charlie and Richard for all your help and real life experience,
Jim Vileta for research direction,
also CED Shannon Benolken and Sandi Larson for the professional help.
Prepared with the assistance from the UMD Center for Economic Development and the Labovitz School of Business and Economics.
May 6th, 2014 4:30 PM
Matthew Pettinelli, Steven Popowitz, Phillip Connell
GrandLogHomesFINALFINAL.indd 3 5/1/14 12:02 PM

4. 4
Philosophy Statement
“The passion for success sparks the fire for break-through in creative promotion. This passion drives dreamers and visionaries to create something better than what currently exists. Along with seamless use of marketing concepts and the willingness to break industry norms, by daring to be innovative, this passion is needed for success in today’s industry.”- Team Apollo
GrandLogHomesFINALFINAL.indd 4 5/1/14 12:02 PM

5. 5
Executive Summary
Integrated Marketing Communications Plan is a marketing approach of consistent brand messaging covering all the promotional tools, traditional and non-traditional, needed for the successful execution of a business and communications plan. Each tool reinforces the other to build a strong plan and brand message that remains steady through the entire process. Our Integrated Communications Plan for Grand Log Homes will help to promote the business by educating potential customers, creating awareness of the brand, and by integrating the use of social media. The findings from our work presented us with primary and secondary audiences to focus our promotion on, tactical promotional tools to use, and a positioning strategy that will benefit Grand Log Homes. All of our communication strategies, tactics, and recommendations work together to promote the consistent brand message for Grand Log Homes, which will lead to higher sales and brand equity.
GrandLogHomesFINALFINAL.indd 5 5/1/14 12:02 PM

6. 6
Business and Communication Objectives
Business Objectives:
- Generate sales revenue
- Investigate potential inspection & maintenance program
- Drive traffic to website
Communication Objectives:
Educate and inform potential clients of:
- GRAND Log patent
- Integrated Massive Scale (IMS)
- 60+ years industry experience
- Create product & service awareness
- Integrate social media
- After sales service program insights
GrandLogHomesFINALFINAL.indd 6 5/1/14 12:02 PM

7. 7
Macro Environmental Analysis
Macro
Environment
Sector
+
Effect
-­‐
Effect
Reasoning
Demographic
1) Rising
level
of
affluence
2) Increasing
Urban
population
3) Aging
population
✔
✔
✔
1) Greater
income
per
capita
creates
larger
disposable
income
for
more
expensive
and
aesthetically
pleasing
homes.
2) Rising
proportion
of
the
world’s
population
living
in
Urban
vs.
Rural,
log
homes
don’t
fit
in
an
urban
setting.
3) Older
individuals
fall
into
our
target
audience
and
have
higher
disposable
income
to
buy,
own,
and
remodel
a
home.
Socio-­‐Cultural
1) Increasing
environmental
awareness
2) Increasing
demand
aesthetically
pleasing
and
unique
products
✔ ✔
1) Creates
demand
for
high-­‐energy
efficiency
homes.
2) Increases
consumer
value
through
authenticity.
Political/Legal
1) Increasing
energy
incentives
✔
1) Residential
Energy
Property
Credit
(Section
1121):
Increased
energy
tax
credit
for
homeowners
who
make
efficient
improvements
to
their
existing
home.
Technological
1) Increasing
design
options
2) Increasing
demand
for
synthetic
and
substitute
siding
3) Increasing
production
management
technologies:
Lean
Production,
Six
Sigma..
✔
✔
✔
1) Hybrid
log
homes
combine
more
creative
mediums
and
offer
flexibility.
2) Substitute
products
are
cheap
and
easy
to
maintain.
3) Creates
more
efficient
ways
to
produce
sourced
goods
reducing
waste
and
costs.
Economic
1) Declining
mortgage
rates
2) Increasing
lumber
prices
3) Rising
construction
costs
✔
✔ ✔
1) Individuals
can
finance
housing
for
less.
.
2) Scarce
natural
sourcing
prices
are
increasing.
3) Diverts
people
away
from
building
and
remodeling.
GrandLogHomesFINALFINAL.indd 7 5/1/14 12:02 PM

8. 8
SWOT Analysis
Strengths
Weaknesses
Distinctive
Competencies:
• Differentiated
product
mix
• Product
value
enhancement
Core
Competencies:
• Research
and
Design:
IMS
technology
and
patent
• Service
and
experience:
30
years
of
industry
knowledge
• Lack
of
production
capacity
• Narrow
market
segment
Opportunities
Threats
• Rising
level
of
affluence
• Aging
population
• Increasing
environmental
awareness
• Increasing
demand
for
aesthetically
pleasing
and
unique
products
• Increasing
energy
incentives
• Increasing
design
options
• Decreasing
mortgage
rates
• Increasing
urban
population
and
decreasing
rural
population
• Increasing
demand
for
synthetic
and
substitute
siding
• Increasing
lumber
prices
• Rising
construction
costs
GrandLogHomesFINALFINAL.indd 8 5/1/14 12:02 PM

9. 9
Competitive Analysis
Company: Northwoods Log Homes
Tagline: The Original Northwoods Tradition.
Key Messages: Good quality because it’s family tradition.
Positioning: Quality full log homes.
Company: Pine Ridge Handcrafted Log Homes
Tagline: Our Passion is Handcrafted into Your Log Home.
Key Messages: Select each log by hand and rebuild at your building location.
Positioning: Unique and portable homes from a small company.
Company: Wisconsin Log Homes
Tagline: Bringing you Home, Naturally.
Key Messages: Extremely customizable homes of the highest quality.
Positioning: Highest price for the highest quality (premium and authentic).
GrandLogHomesFINALFINAL.indd 9 5/1/14 12:02 PM

10. 10
Discovery Process
Opportunity
Core
Competency
Consumer
Insights
Current
Equity
Business
Dynamics
Core Strengths: Patented Log home siding researchers and engineers with 30 years of industry experience in design and service.
Insights: -Log homes are high maintenance -Log homes are expensive -Log homes are inefficient Consumer Perception: -Log homebuilders. Dynamics: Cheap standardized and commercialized siding is prevailing throughout our society. On the opposite end, customized and rare materials are used for high-end siding. Opportunity: Log siding after sales service and log siding instead of traditional log home building. The resources and experience enabling them to make any building look like a log building. GrandLogHomesFINALFINAL.indd 10 5/1/14 12:02 PM

11. 11
Positioning
What are we really selling?
An entirely new lifestyle.
Who?
Grand Log Homes.
What?
The next generation hybrid log home specialists.
For whom?
Technology oriented, upper class homeowners.
What need?
Rustic and unique looking home styles.
Against whom?
Log home producers and siding specialists.
What’s different?
Grand Log Homes provides fully customizable and technologically advanced hybrid log home products and services.
So:
Grand Log Homes empowers any home owner to transform their home into a log home.
Grand Log Homes is able to upgrade the look of any house into an upper class log home without the lofty expenses and maintenance of traditional full log architecture. They give the customer the freedom to take their current home and transform it into their dream log home. Cheaper and more convenient than full log architecture, yet much more authentic than other log siding and wood siding products, Grand Log Homes can position themselves as the sole producer of authentic looking log homes at lower prices.
GrandLogHomesFINALFINAL.indd 11 5/1/14 12:02 PM

12. 12
Primary Target Market
Geographic:
Region: Midwest
City Size: Under 10,000, 10,000- 24,999, 50,000-99,999
Metropolitan Area: Twin Ports
Density: Suburban, Small Town, Rural
Demographic:
Gender: Female, Male as influencer.
Age: 45-54, 55-64
Race: Caucasian
Life Stage: Adult
Birth Era: Baby boomer (1946-1964)
Household Size: 2
Residence Tenure: Own home
Marital Status: Married
Socioeconomic:
Income: $75,000-$99,999, $100,000+
Education: Undergraduate, Masters, Doctorate
Occupation: Managers, Engineers, Vice President, Business Owners, and Teachers
Psychographic:
Personality: Gregarious, Ambitious.
Values: Family, Friends, Honesty.
GrandLogHomesFINALFINAL.indd 12 5/1/14 12:02 PM

13. 13
Secondary Target Market
Geographic:
Region: Midwest
City Size: Under 10,000, 10,000- 24,999, 50,000-99,999
Metropolitan Area: Twin Ports
Density: Suburban, Small Town, Rural
Demographic:
Gender: Male
Age: 45-54, 65-74
Race: Caucasian
Life Stage: Adult, Senior
Birth Era: Baby boomer (1946-1964),
Traditional (1922-1945)
Household Size: 2, 1-2
Residence Tenure: Own home
Marital Status: Married, Widowed
Socioeconomic:
Income: $75,000-$99,999, 401K
Education: Undergraduate, Masters, Doctorate
Occupation: Contractor, Retirees
Psychographic:
Personality: Gregarious, Ambitious
Values: Family, Friends, Honesty
GrandLogHomesFINALFINAL.indd 13 5/1/14 12:02 PM

14. 14
Brand Character
Grand Log Homes is a technologically savvy and sophisticated spin on all the rudimentary characteristics of the original log home. Rustic, authentic, original, humble, cozy, serene, yet intellectual, cutting edge, and revolutionary all come to mind when you think of Grand Log Homes.
GrandLogHomesFINALFINAL.indd 14 5/1/14 12:02 PM

15. 15
Branding Options
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Grand Log Homes
Suggested Colors
Suggested Logos
Other Logo Examples
Suggested Text
Grand Log Homes
Bakersville
Palatino
C: 50 M: 69 Y: 84 K: 67
C: 15 M: 100 Y: 100 K: 75
C: 94 M: 83 Y: 48 K: 58
C: 72 M: 42 Y: 100 K: 36
C: 5 M: 5 Y: 31 K: 0
C: 32 M: 13 Y: 0 K: 0Grand Log Homes
GrandLogHomesFINALFINAL.indd 15 5/1/14 12:02 PM

16. 16
Key Message
What?
Hybrid log home company.
How?
60 + years of log home experience.
IMS design philosophy.
Grand Log siding patent.
150+ successful previous installations.
Why?
Our mission is to deliver the look and feel of a handcrafted log home without the price tag.
We believe in making our vision of the perfect log home into your reality.
We want to make our passion of constructing the best log home possible into your dream home.
Possible Taglines:
Grand Log Homes, we can turn any home, into a Log Home.
Turn any home into a log home with, Grand Log Homes.
Grand Log Homes, live in your dream getaway, everyday.
Why?
How?
What?
GrandLogHomesFINALFINAL.indd 16 5/1/14 12:02 PM

17. 17
Our Story
We have fond memories of bolting out of dad’s car in the early 60’s as proud, pint-sized members of his sacred annual fishing trip to Bowstring Lake in Itasca County, Minnesota. It was the very first time we had ever seen a log structure, and it was love at first sight. Over time, we kept thinking that there must be a more environmentally-correct way to build a log home. That burning desire came to fruition in 1993, when we patented the world’s first veneered foam-core (VFC) log siding product. In 2003, after completing more than 150 successful North American VFC Log installations, disaster struck. This disaster cost us our company and shattered our future expectations. But through disaster came opportunity and we were driven to change the industry once again. In 2013, after years of research and design, we created the Grand Log. This innovative new product, along with our IMS (Integrated Massive Scale) design philosophy, are the backbone of our new company, Grand Log Homes.
GrandLogHomesFINALFINAL.indd 17 5/1/14 12:02 PM

18. 18
Owned Marketing: Website
How?
-Must be web, mobile, and tablet com-patible.
-Tell your story in a narrative, as a video
on the home page.
-Simple scrolling interface for less click-ing.
-Use the 7 plus or minus 2 two rule:
“The Magical Number Seven, Plus or
Minus Two: Some Limits on Our Capac-ity
for Processing Information” is one of
the most highly cited papers in psychol-ogy.
-Outsource web design to professionals.
Why?
Educate the public. It will be the “hub”
for people seeking information and the
primary place to lead potential buyers.
An attractive website keeps the consum-er’s
attention and a well designed page
makes it easy for the consumer to contact
the company. Andersen Windows is a
great example of a company that does
new home installation as well as remod-eling
and has great web design.
GrandLogHomesFINALFINAL.indd 18 5/1/14 12:02 PM

19. 19
Owned Marketing: Facebook
Why?
80% of US social network users prefer to
connect with brands through Facebook.
Facebook Demographics:
845 million active users
57% female
46% are age 45+
81% have some college education or more
58% have individual income of $50,000-$100,000+
How to be effective?
Tell your story!
Schedule your weekly updates.
Use Facebook Insights to discover audience trends.
Think outside the box through Facebook contests.
Use images and video for your content updates.
Don’t sell, interact and educate about product and services.
Engage with your Facebook community.
Engage with other Facebook pages.
Post influencers content.
Use the @ feature to tag fans or customers for personal touch.
GrandLogHomesFINALFINAL.indd 19 5/1/14 12:02 PM

20. 20
Earned Marketing: HTF
How?
Earn a story in Hometown Focus by talking to:
Jean Cole, Editor, at jeanc@hometownfocus.us
Jeff Asbach, CEO and Co-founder, at jeffa@hometownfocus.us
Why?
They are the first community driven website and publication in the state of Minnesota and are the winners of the 2009 Joel Labovitz Entrepreneurial Vision Award. This grassroots magazine will lead to over 150,000 impressions per week from viewers and readers located directly in the heart of the Iron Range. It has 500 distribution outlets including gas stations, grocery stores, local businesses and an abundance of other high traffic areas along Highway 53, Highway 169, and other central routes for tourists, cabin goers, and locals whom enjoy the outdoors.
GrandLogHomesFINALFINAL.indd 20 5/1/14 12:02 PM

21. 21
Earned Marketing: Guerilla Marketing Facebook
1. Use Your Imagination.
Guerilla marketing is about the unconventional.
2. Go Big or Go Home.
Big doesn’t have to mean expensive – be memorable to get people talking.
3. Let Your Audience Do the Talking.
Authentic word-of-mouth is the best form of publicity. Devise your plan, carry it out and then step back and let your audience do the rest of the work.
Proposal:
Construct a large scale dog house with all aspects of IMS and Grand Log siding to highlight Grand Log Homes product and services of turning any home into a log home. Take a picture with a dog in it and another with a mans legs sticking out. The picture of the dog in the Grand Log dog home is to appeal to our target market of female baby boomers. The other is to appeal to the male influencers. “If you get put in the dog house at least you’ll be warm!” is a suggested subheading. The two pictures will have the tag line of “Turn any home, into a log home!” and contest details in the post saying like, share, and comment for your chance to win Grand Log Home’s hybrid log dog home.
Why?
Through primary and secondary research we found that family was one of the most important aspects of log home consumers lives. In 2011 national survey, 63.2%, considered their pets to be family members. There are approximately 70 million pet dogs in the U.S. and 56.7 million households own a dog. This idea will create internet buzz with a large demographic segment leading to more awareness.
GrandLogHomesFINALFINAL.indd 21 5/1/14 12:02 PM

22. 22
Paid Marketing: Guerilla Marketing Flyers
Turn ANY home, into a log home!
| www.grandloghomes.com
GrandLogBrochure.indd 1 4/25/14 3:24 PM
Guerilla Strategy Placement:
UMD
Canal Park
Hampton Inn
Canal Park Inn
Duluth Pack
I Love Duluth Store
DeWitt Seitz Building
Lake Avenue Cafe
Vertical Endeavors
Fitgers Complex
Trail Fitters
Park Point Marina Inn
Barkers Island Marina
Lakehead Boat Basin
Spirit Lake Marina
Harbor Cove Marina
North Shore Docks & Lifts
We also recommend other places in
Northern Minnesota that attract affluent
baby boomers within our target segment.
Why?
3.5 million tourist travel through Duluth
each year, mainly in the summer. Canal
Park is one of the most visited places.
GrandLogHomesFINALFINAL.indd 22 5/1/14 12:02 PM

23. 23
QR Reader
Reduce Lead time by integrating QR Readers on all flyers and print advertising. These easy to create symbols allow mobile consumers to scan and directly go to the Grand Log Homes website. These should be put on all print advertisements.
GrandLogHomesFINALFINAL.indd 23 5/1/14 12:02 PM

24. 24
Paid Marketing: Google Paid Search
Why?
60% of all organic clicks go to the top three organic search results. Google Search is the most used search engine on the World Wide Web, handling more than three billion searches each day. Get in the local listings on Google (this is free) because 71% of all online searches are related to local businesses.
Google AdWords:
Google AdWords is a pay per click advertising that increases website visibility through the Google’s search engine.
Use sample keywords such as: Log Homes, half log siding, cabins and new homes.
Tool/Measure:
Google analytics will help the company keep track of their online presence. With this tool they can track many aspects of their business from how many people are on their google page, to finding what keywords are attracting people to your site. Also this tool is completely free as long as your website does not generate more than 10 million hits per month.
You!
Your
Competition!
GrandLogHomesFINALFINAL.indd 24 5/1/14 12:02 PM

25. 25
Paid Marketing: WDIO
Sponsored advertising during the Sunday night weather is a great way to reach the target audience. Sponsored advertising includes a billboard with the client’s sell line and logo, followed by a :30 commercial unit. Each commercial is estimated to reach 20,000 viewers. In the wretched drawn out late winter months and early spring months, consumers will be eagerly awaiting forecasts wishing they were in a Grand Log Home.
GrandLogHomesFINALFINAL.indd 25 5/1/14 12:02 PM

26. 26
Paid Marketing: HTF Ads
How?
Tylor Asbach, Creative Sales & Service, at tylora@hometownfocus.us
Why?
Consistent impressions in the local mediums such as HTF will lead to recognition amount people who care and support local business. This medium also allows for expansion into multi media marketing.
GrandLogHomesFINALFINAL.indd 26 5/1/14 12:02 PM

27. 27
Paid Marketing: Marketing Intern
Why?
A marketing intern can help with all aspects of social media, public relations, and marketing in general.
Requirements:
200 hours
Paid, recommended $10-$15/hr.
Official placement agreement
How?
Duane Cass, Intern Director,
dkaas@d.umn.edu
UMD’s GoldPASS, goldpass.umn.edu
GrandLogHomesFINALFINAL.indd 27 5/1/14 12:02 PM

28. 28
Paid Marketing: Videography
Hunter Gulan
Why?
Graphic Design and Marketing student at UMD.
Owner and photographer of H. Emerson Galleries.
Earned a competitive film and editing internship at YoBeat which is one of the
snowboarding industry’s largest sites.
Originally from the Iron Range, he produces world class commercials and films at a
fraction of the price.
Portfolios:
http://www.emersongalleries.com/
http://vimeo.com/hemersonimagery
Contact:
(218)-404-0282
gula0024@d.umn.edu
GrandLogHomesFINALFINAL.indd 28 5/1/14 12:02 PM

29. 29
Paid Marketing: Graphic Design
Dusty Fore
Why?
Graphic Design student at UMD.
Owner, designer, and operator of Oscar Grizzi clothing.
Does professional branding, logo design, flyers, brochures for a fraction of the cost.
Portfolio
http://oscargrizzi.com/
Contact:
(320)-336-9135
forex015@d.umn.edu
GrandLogHomesFINALFINAL.indd 29 5/1/14 12:02 PM

30. 30
Awareness
Create
Intrigue
Seek
Information
Become a
Lead
Purchase
Affirmation
Decision Continuum
Awareness: This is a major focus of our communication plan for Grand Log Homes. In order for people to ever want to purchase the product, they need to first know it exists. We plan to do this by advertising with WDIO, Hometown Focus magazine, flyers, and Facebook.
Create Intrigue: After people become aware of Grand Log Homes, they need to be intrigued to learn more about the company. We will create this intrigue by using videography, log home doghouse giveaways on Facebook, and professional graphics.
Seek Information: The intrigue will cause consumers to seek out additional Information about Grand Log Homes. The Grand Log Homes website will be the ‘hub’ for information and we recommend Google AdWords, search engine optimization, and QR code readers to make finding the website quick and easy as possible.
Become a Lead: This step is where consumers are starting to interact with Grand Log Homes. With encouragement to interact on the Grand Log Homes website, people will start contacting by emailing, phone, or Facebook.
Purchase: This is where the consumer will make the purchase from Grand Log Homes. Buyers reach this stage if the previous four stages have been successfully accomplished.
Affirmation: We want customers to pay for the Grand Log Homes after sale service and to feel good about their purchase. We recommend encouraging customers to share photos of their newly built log homes on the Grand Log Homes Facebook page and to stay in contact with the customers.
GrandLogHomesFINALFINAL.indd 30 5/1/14 12:02 PM

31. 31
Timeline
January
February
March
April
May
June
July
August
Sept.
Oct.
Dec.
Nov.
Website
Facebook
HTF Ad
HTF Story
WDIO
Intern
Ad Words
Creative Design
Flyers
Videography
Dog Houses
GrandLogHomesFINALFINAL.indd 31 5/1/14 12:02 PM

32. 32
Budget
Website $20,000
Doghouses $2,000
Google AdWords $7,500
Flyers $2,000
HTF Ad $12,760
Videography $3,500
Creative Design $3,500
Intern $4,000
WDIO $6,825
Total Marketing Expense $62,085
Remaining $1,915
The remaining portion of the budget is a flexible buffer to allow allocation to the most effective marketing medium.
WDIO
Intern
Creative Design
Videography
HTF Ad
Flyers
Google AdWords
Doghouses
Website
GrandLogHomesFINALFINAL.indd 32 5/1/14 12:02 PM

33. 33
Measurement/Evaluation
Website $20,000
Doghouses $2,000
Google AdWords $7,500
Flyers $2,000
HTF Ad $12,760
Videography $3,500
Creative Design $3,500
Intern $4,000
WDIO $6,825
Total Marketing Expense $62,085
Remaining $1,915
Doghouses 10,000 Likes x100 Views/Like = 100,000
Flyers 2,000 Flyers x 100 Views/Flyer = 200,000
HTF Ad 26 Weeks Ads x 8,100 Copies = 210,600
WDIO 13 Weeks Ads x 20,000 Views/Ad= 260,000
Total Impressions = 770,600
Total Marketing Expense/Estimates Impressions= $62,085/770,600= $0.080567091/Impression
Google Analytics: will be the main tool of measuring Google search and finding what keywords are attracting people to your site.
Facebook Insights: will let you know what is the best time to post, what is working in your posts, amongst other valuable information.
Unique IP address to Grand Log Homes: will be the main way of tracking overall marketing effectiveness since this is the primary means of becoming a lead.
GrandLogHomesFINALFINAL.indd 33 5/1/14 12:02 PM

34. 34
Bibliography
“10 Really Effective Facebook Marketing Strategies - GreenMellen Media.” GreenMellen Media. N.p., n.d. Web. 29 Apr. 2014.
“10 Steps - How to Use Google Analytics | OnlineMetrics.” OnlineMetrics. N.p., n.d. Web. 30 Apr. 2014.
“10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy - - The Buffer Blog.” Buffer Blog. N.p., n.d. Web. 28 Apr. 2014.
“14 Effective Facebook Marketing Strategies for Businesses.” North Social Media. N.p., n.d. Web. 29 Apr. 2014.
“16 Social Media Marketing Tips From the Pros |.” Social Media Examiner RSS. N.p., n.d. Web. 29 Apr. 2014.
“2004 Log Home Production & Construction Report Representative of 2003 Results Conducted by the Log Home Living Institute.” N.p., n.d. Web. 21 Apr. 2014.
“About Duluth.” Duluth Facts VisitDuluth.com ::. N.p., n.d. Web. 30 Apr. 2014.
“About Us | Www.hometownfocus.us | Hometown Focus - Virginia, Minnesota.” About Us | Www.hometownfocus.us | Hometown Focus - Virginia, Minnesota. N.p., n.d. Web. 30 Apr. 2014.
“Acorn Millwork, Inc.” Acorn Millwork. N.p., n.d. Web. 29 Apr. 2014.
“Advantages and Disadvantages of Log Home Living - Home Improvement | Home Improvements.” Home Improvement Home Improvements RSS. N.p., n.d. Web. 29 Apr. 2014.
“All The Marketing Statistics You Need.” HubSPot. N.p., n.d. Web. 30 Apr. 2014.
Ap. “Average 30-year Mortgage Rate Falls to 4.32%.” USA Today. Gannett, 20 Mar. 2014. Web. 29 Apr. 2014.
“Average US Rate on 30-year Mortgage Falls to 4.28 Pct; 15-year Loan down to 3.32 Pct.” Fox News. FOX News Network, 06
GrandLogHomesFINALFINAL.indd 34 5/1/14 12:02 PM

35. 35
Bibliography
Mar. 2014. Web. 29 Apr. 2014.
“Baby Boomer Marketing: Reaching the Most Valuable Generation.” Vocus Blog. N.p., n.d. Web. 29 Apr. 2014.
“Bemidji Millworks | Home Page.” Bemidji Millworks | Home Page. N.p., n.d. Web. 29 Apr. 2014.
“BSM - Press Room - Log Home Statistics - LogHome.com.” LogHome.com. N.p., n.d. Web. 29 Apr. 2014.
“Business Center and Serviced Office News, Tips and Articles | Officing Today | Psychographics & The “Why” Factor: What Business Center Operators Should Know (that Many Coworking Spaces Already Do).” Business Center and Serviced Office News Tips and Articles Officing Today Psychographics The Why Factor What Business Center Operators Should Know That Many Coworking Spaces Already Do Comments. N.p., n.d. Web. 29 Apr. 2014.
“Closed Log Homes 2013.” 2013 Closed Market Statistics for Minnesota Log Homes,Sold Comparables, MinnesotaLogHomes. com. N.p., n.d. Web. 29 Apr. 2014.
“Contact Us for Rates.” Home Group Active Interest Media. N.p., n.d. Web. 29 Apr. 2014.
“Custom Log Homes, Cedar Log Homes, Log Homes, Log Cabins, Hybrid, Hybrid Log Home, Cabin, Log Home.” Ward Cedar Log Homes. N.p., n.d. Web. 29 Apr. 2014.
“Deerwood Lumber | Quality Building Materials, Serving Central Minnesota.” Deerwood Lumber | Quality Building Materials, Serving Central Minnesota. N.p., n.d. Web. 29 Apr. 2014.
“Duluth Minnesota Facts and Stats.” Duluth Minnesota Facts and Stats. N.p., n.d. Web. 29 Apr. 2014.
“Emersongalleries.” H. Emerson Galleries. N.p., n.d. Web. 29 Apr. 2014.
GrandLogHomesFINALFINAL.indd 35 5/1/14 12:02 PM

36. 36
“Energy Incentives for Individuals in the American Recovery and Reinvestment Act.” Energy Incentives for Individuals in the American Recovery and Reinvestment Act. N.p., n.d. Web. 29 Apr. 2014.
“ENTER.” PRIZM Market Segmentation Research, Tools, Market Segment Research,. N.p., n.d. Web. 29 Apr. 2014.
“Grand Log Homes - Awe Inspiring Abodes - World’s Finest Log Building System!” Grand Log Homes - Awe Inspiring Abodes - World’s Finest Log Building System! N.p., n.d. Web. 29 Apr. 2014.
“Great Lakes Log Crafters Association, Handcrafted Log Homes, Log Cabins, The Best Log Home & Cabin Builders on Earth, GLLCA, Forest Lake Minnesota 55025, 651-464-6506.” Great Lakes Log Crafters Association, Handcrafted Log Homes, Log Cabins, The Best Log Home & Cabin Builders on Earth, GLLCA, Forest Lake Minnesota 55025, 651-464-6506. N.p., n.d. Web. 29 Apr. 2014.
“Half Log Homes | Full Log Minnesota.” Half Log Homes | Full Log Minnesota. N.p., n.d. Web. 29 Apr. 2014.
“Hietala Lumber.” Log Siding by. N.p., n.d. Web. 29 Apr. 2014.
“Home - Minnesota Handcrafted Log Home | Log Home Builder Duluth | Log Home Restoration | Log Home Furniture | Log Home Company.” Home - Minnesota Handcrafted Log Home | Log Home Builder Duluth | Log Home Restoration | Log Home Furniture | Log Home Company. N.p., n.d. Web. 29 Apr. 2014.
“How to Use Psychographics in Your Marketing: A Beginner’s Guide.” How to Use Psychographics in Your Marketing: A Beginner’s Guide. N.p., n.d. Web. 29 Apr. 2014.
“Introduction to Google Analytics.” - Analytics Help. N.p., n.d. Web. 29 Apr. 2014.
Bibliography
GrandLogHomesFINALFINAL.indd 36 5/1/14 12:02 PM

37. 37
“Library.” Library. N.p., n.d. Web. 29 Apr. 2014.
“Local Search Marketing.” – Houston Web Design, Social Media, Online Marketing, SEO, Web Development in The Woodlands, Texas. N.p., n.d. Web. 30 Apr. 2014.
“Log Homes Blog | PrecisionCraft Log Homes.” Log Homes Blog PrecisionCraft Log Homes. N.p., n.d. Web. 29 Apr. 2014.
“Log Homes Council News.” Log Homes Council News. N.p., n.d. Web. 29 Apr. 2014.
“Log Hybrids Gaining Ground - LogHome.com.” LogHome.com. N.p., n.d. Web. 29 Apr. 2014.
“Log Siding.” * Log Cabin Siding * Prices & Pictures. N.p., n.d. Web. 29 Apr. 2014.
“Magazine Advertising Rates.” Quirks Marketing Research Media. N.p., n.d. Web. 28 Apr. 2014.
“The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” The Magical Number Seven. N.p., n.d. Web. 30 Apr. 2014.
“Marketing Grader Report for Last Updated Update Now.” Marketing Grader by HubSpot. N.p., n.d. Web. 29 Apr. 2014.
“Minnesota Log Home Builders and Contractors, Construction, Log Homes For Sale, MinnesotaLogHomes.com.” Minnesota Log Home Builders and Contractors, Construction, Log Homes For Sale, MinnesotaLogHomes.com. N.p., n.d. Web. 29 Apr. 2014.
“Minnesota Log Homes.” , Log Homes For Sale, Log Home Construction, MinnesotaLogHomes.com. N.p., n.d. Web. 29 Apr. 2014.
“NAHB: Cost of Constructing a Home.” NAHB: Cost of Constructing a Home. N.p., n.d. Web. 29 Apr. 2014.
Bibliography
GrandLogHomesFINALFINAL.indd 37 5/1/14 12:02 PM

38. 38
“NAHB: Remodeling Market Index Steady at Historical High.” NAHB: Remodeling Market Index Steady at Historical High. N.p., n.d. Web. 29 Apr. 2014.
“Oscar Grizzi | Home.” Oscar Grizzi | Home. N.p., n.d. Web. 29 Apr. 2014.
“The Peril of Log Building.” Google Books. N.p., n.d. Web. 29 Apr. 2014.
“Pet Industry Market Size & Ownership Statistics.” Pet Industry Market Size & Ownership Statistics. N.p., n.d. Web. 29 Apr. 2014.
“Photos - Custom Handcrafted Log Homes by Maple Island Log Homes.” Custom Handcrafted Log Homes by Maple Island Log Homes. N.p., n.d. Web. 29 Apr. 2014.
“Post-recession Sales Surge for Log Home Makers.” Mainebiz. N.p., n.d. Web. 29 Apr. 2014.
“Published by the Log Homes Council.” Log Home Breaking News!!! N.p., n.d. Web. 29 Apr. 2014.
“Pure Clean.” Pure Clean. N.p., n.d. Web. 29 Apr. 2014.
“Renovation In America.” Houzz. N.p., n.d. Web. 20 Apr. 2014.
“Resources - The International Log Builders’ Association.” Resources - The International Log Builders’ Association. N.p., n.d. Web. 29 Apr. 2014.
The Science of Social Timing. 2013. Kiss Metrics. Web. 29 Apr. 2014.
Social Behavior. 2012. Survey Monkey. Survey Monkey. Web. 29 Apr. 2014.
“Social Media And Small Businesses | Search Influence.” Search Influence. N.p., n.d. Web. 29 Apr. 2014.
Bibliography
GrandLogHomesFINALFINAL.indd 38 5/1/14 12:02 PM

39. 39
“SRDS LMAA: PRIZM Social and Lifestage Groups.” SRDS Local Market Audience Analyst. N.p., n.d. Web. 29 Apr. 2014.
“Taking The Hybrid Approach - LogHome.com.” LogHome.com. N.p., n.d. Web. 29 Apr. 2014.
Top Online Social Networks. 2012. Creating Results LLC. Top Online Social Networks. Web. 3 Apr. 2014.
“Understanding Consumer Attitudes.” Marketography. N.p., n.d. Web. 29 Apr. 2014.
“ U.S. Pet Ownership & Demographics Sourcebook (2012).” U.S. Pet Ownership & Demographics Sourcebook (2012). N.p., n.d. Web. 29 Apr. 2014.
“What Does a Website Cost? Clear Pricing Breakdown.” Florida Web Design Company Atilus. N.p., n.d. Web. 29 Apr. 2014.
“What Does It Really Cost to Build a Small Business Website?” National Federation of Independent Business. N.p., n.d. Web. 26 Apr. 2014.
“Why You Should Use Google Analytics | Distilled.” Distilled. N.p., n.d. Web. 29 Apr. 2014.
“Yellowstone Log Homes of WI - Superior Logworks.” Yellowstone Log Homes of WI - Superior Logworks. N.p., n.d. Web. 29 Apr. 2014.
Bibliography
GrandLogHomesFINALFINAL.indd 39 5/1/14 12:02 PM