FMP pre production

1. Pre-Production
Stephen Royle

2. Pre-production
• What are you making?
I am making promotional content for a personal training brand. I will be
making a logo, promotional video and a social media page.
• Why?
The purpose of my product is to promote a personal training brand and
expand my clients brand more.
• Who is it for?
This product is primarily for fitness, passionate people from a middle class
social class that are 25-45 year old females from the emulator psychograph.
• Where will it appear/on what?
The audience will be able to see it on social media such as YouTube,
Instagram, Facebook and snapchat. They will also be able to see it online on
google or other search engines.
Reflection:

3. Resources
Equipment/ Props/
Costume needed
Locations needed
Treadmill Gym
Cross trainer Outdoor rural track
Rowing machine Road
Squatting rack
Barbell
Barbell weights
Dumbbell
Resistance band
Drinks bottle
Gym clothing (leggings, sports bra and
trainers)

4. Contingency Planning
Potential Issue Solution
Equipment batteries running out. Always have fully charged spare batteries.
SD card corruption or not saving. Check that the footage is saving properly and
have a backup SD card.
Actors not showing up or becoming ill. Have a backup day for shooting.
Locations might be inescapable on the day. Have a backup day for shooting or a backup
location.
It may be bad weather on the day of shooting. Have a backup day for shooting.
Time management. Plan for everything and have a backup plans so I
don’t get behind.

5. Health and Safety
Potential Issue How will the issue be
avoided?
Tripping over equipment wires from cameras
and lighting etc.
Keep the set tidy and tape wires down on the
floor.
Electrical equipment becoming faulty and
causing accidents.
Make sure all equipment is PAT tested.
Heavy lifting or injuring yourself to heavy
lifting.
Using a trolly to carry equipment. Taking
multiple people to help carry equipment.
Getting injured using gym equipment. The person doing the exercises has to be
experienced and doing them properly. All
equipment should be put away properly after
use.
COVID 19 restrictions. Wearing PPE, social distancing, washing/
sanitising hands and testing before shooting.
COVID 19 positive tests. Contact tracing, symptom response plan,
communication,

6. Production Schedule

7. Shot List

8. Location Reece
Potential locations
description.
Precise Google map image of
location.
Suitable location choice
(genre, narrative, research
undertaken.)
Inside of a private gym with various gym
equipment. Will be used for shooting a
workout sequence.
This is a suitable location choice for my
product as it follows my research on
audience, social status, genre and narrative.
For example the location is secluded and
private which entices the primary audience of
personal training as they are drawn to a
private gym that can show wealth.
Outdoor rural secluded track near the first
location. Will be used for shooting a running
sequence.
Middle of the red outline shows the route
that the run will take place. Different shots in
the sequence are marked in yellow.
This location is a suitable choice as it expands
the location choices well. I learned from my
research that audiences from this genre, and
also audience in general, like lots of different
locations and a variety of different activities
in these locations to keep them entertained
and also show the versatility of the product.

9. Style sheet fonts
I always wanted to keep the fonts of my products very simple and direct so that the
audience understood what the product was and what it gave straight away. I didn’t
want to overcomplicate the products by using any unique or deluxe fonts that could
make the product seem outside of the target audiences social class or range. I thought
that the best fonts to use where the very basic serif and sans serif. They are both
simple but do however still have differences. For example the serif font has more
curves on the end of the letters which could connotate more luxury and austerity. It
does this whilst also keeping the font very neutral as the body is still very basic. I will
be using more sans serif to serif font as the sans serif font can target the audience
more directly.

10. Style sheet colours
After looking at different colour wheels and colour schemes and experimenting with
colour grading I have decided on a analogous colour scheme. I have chosen this colour
scheme as it uses three colours that work together well and look aesthetically pleasing
to the audience. This colour scheme also worked well as it gives a feel of hard work
and fatigue but the green can balance it out to give it a more powerful and upbeat
feel. I will be using this colour scheme in my products colour grading, costume and
logo.