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Research
project
Stewart
                      Serrao

     Bhavani Singh             Kaveshna
      Shekhawat                  Shete




Mohd. Arif        Group                Sorabh
 Shaikh
                 members              Shandilya




       Bhavesh
                               Vikas Jain
       Chhajed

                      Monit
                     Chauhan
Introduction

          Topic for
          research

               Reason for
               the topic
Aim
• The main Aim behind doing this survey was to
  study the Human Psychology behind brands.
Problem
Statement

Preference of Brands For
College Going Students
Literature
review
2000
                                              •McLaughlin

                                       1999
                                       •Darley




          1977                              1997
                                            •Shim and Koh

• Ward and Wackman

                                            1990
                                            •Bearden and Randall




                 2001
       •Auty and Elliott



                           2002
             •Taylor and Cosenza
                                   2003
                                   •Weiss
College students
 prefer brands for    College students
   social status     value money and
                     buy quality brands




Hypothesis
Vidyalankar school of information technology(VSIT),Wadala
            South Indian Education Society(SIES),Sion
                         Poddar College,Matunga
                                 Guru Nanak Khasla
                                 College,Matunga
                                          Ramnarain Ruia
                                          College,Matunga



                                           Sample for
                                           research:-
Number of samples to
             be interviewed

Method
               Eco friendly
of
Data
collection     Online survey


             Collection of data
Analysis of
data
collected
Number of daily responses:-
Gender :-
• We did not want to have a bias study of our
  research for that reason we decide to collect
  samples in the ratio 65:35
• In total samples collected of are:
     Gender      No of samples   Percentage
                   collected
      Male             32           64
     Female            18           36
      Other            Nil          Nil
Contd………
            Column1
     Male    Female   Other
              0%



     36%



                      64%
Reputation factor


              Yes     No

Male          18      14

Female         7      11

Total         25      25
Contd ………..
18
16
14
12
10
                                 Yes
 8
                                 No
  6
  4                         No
  2
  0
                      Yes
      Male
             Female
Contd……..
            Column1




      No              Yes
      50%             50%
Brand preference by Family
Members


            Yes      No

   Male     19       13

  Female    12       6

   Total    31       19
Contd……..

20

18

16

14

12
                     Yes
10
                     No
 8

 6

 4

 2

 0
     Male   Female
Contd……..
            Sales




      No
      38%



                    Yes
                    62%
Brands as an item of Show-off


             Yes      No


    Male      9       23


   Female     7       11


    Total    16       34
Contd……

25




20




15
                     Yes
                     No

10




 5




 0
     Male   Female
Contd……


           Yes
           32%




     No
     68%
Impression

          Yes   No



Male      11    21



Female    3     15



Total     14    36
Contd……

35


30


25

                     No
20
                     Yes

15


10


 5


 0
     Male   Female
Contd……
            Sales



                    Yes
                    28%




      No
      72%
Imitate other(with respect to
 brands)

               Yes     No


Male           8       24


Female         4       14


Total          12      38
Contd……

25




20




15
                     Yes
                     No

10




 5




 0
     Male   Female
Contd……

            Yes
            24%




       no
      76%
Financial Status


                    Yes   No



Male                23    9


Female              14    4



Total               37    13
Contd …….


Female




                                               Yes
                                               No




 Male




         0   5   10   15   20   25   30   35
Contd …….

      No
      26%




            Yes
            74%
Brand Loyalty



            Yes     No


Male        17      15


Female      8       10


Total       25      25
Contd ……


Female




                                                      No
                                                      Yes




 Male




         0   2   4   6   8   10   12   14   16   18
Contd ……



     No    Yes
     50%   50%
I am not brand loyal i
                            I like to stick to a
buy the best that suits
                            particular brand.
         me.




     Brand Loyalty
                             No I'm not a brand
                          loyal...I buy whatever i
Brands are for people     like irrespective of the
who are conscious of          brand...The brand
     their outer             does not matter as
    appearance               long as i like what i
                             buy n it is worth the
                               money i spend.
Preference of brands


                                            Cool
                               Impression   factor

                  Reputation

        Quality


Value
for
money
Conclusion
          3.Value
          for their
          money


2.Being
  their
 selves
                1.Students
                  prefer
                  brands
Findings


                           H2 was
 teenagers       H1 was    proved
prefer brands   levelled    to be
                             right
Questionnaire
Questionnaire
Thank
  you

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