1. Floqr, the mobile community creator
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Creating, Connecting & Empowering
Communities on the move
info@floqr.com
h$p://twi$er.com/floqr
Floqr, creating, connecting & empowering communities on the move

2. TOC
- Vision & Goals of the myNewsBasket suite
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Requirements
Approach
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- Challenges
- Time line & next steps
Floqr, creating, connecting & empowering communities on the move

3. Vision & Goal myNewsBasket.com
“Deliver personalized but still fully custom branded cross platform tablet magazine”
Distinction with solutions already on the market (USPs):
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- Combination between automated aggregation & professional editors
- Highly granular tracking of users interests
- News item gathering across apps and websites
- Not only news can be bookmarked but also places and products
- High user engagement via the crowd reporter activity module
- Very high retention
Business benefits publishers:
- Location / profile based advertising
- Virtually unlimited advertisement space
- Self service desk for advertisers, both via web & mobile
- Instant access (with full control) to latest trends like Social Media,
Couponing, Location/company bookmarking functionalities
- New unique and protected channel
Floqr, creating, connecting & empowering communities on the move

4. Target groups
- Publishers
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Magazines
Cross media agencies
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- Marketing agencies
myNewsBasket is a White-Label tablet newspaper / magazine solution including:
- Personalized but branded news tablet magazine
- Crowd reporter mobile application (iPhone/Android)
- Branded news layer on generic nxt2.me brand
- Location based advertisement CMS (via editorial or self service)
- Location and profile based news distribution channel
- Magazine CMS & template manager
Floqr, creating, connecting & empowering communities on the move

5. Requirements
- Personalized but brand still fully recognizable
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Tablet device type independent
Device native user experience
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- Easy to integrate with legacy systems
- Highly extendable (without core upgrades required)
- White label solution as a SaaS model
- High user engagement/interaction (bi-directional)
Floqr, creating, connecting & empowering communities on the move

6. Approach myNewsBasket.com
- News
- Status updates - Publisher
- Driving - Ads
- RSS
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- Walking
- Shopping - Social Media
- Public transport - ...
- Watersports
- Running - Aggregate
- Events - Determine topic
- Index based on topic & location
- ...
- Push head lines
- Filter
- Enrich
- Interpret
- Bookmark
- Grade
- Annotate
Floqr Apps & 3rd party + SDK
Floqr, creating, connecting & empowering communities on the move

7. Publication model myNewsBasket
Create Edition
Per section:
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Create Publication
Per device type:
- Cover stories - Generic templates
- Most read - Device specific
- Highest valuated templates
- Most sent to friends - Section templates
- Bookmarked articles - Portrait/Landscape
- Generic v.s. Personal - Notification
Aggregated & enriched
news repository
Floqr, creating, connecting & empowering communities on the move

8. Challenges
- Integration legacy systems
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Amount of proxies – connectors
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Publication in native manner while maintaining full flexibility
- Interpreting/mining news feeds
- Dynamic content v.s. manual enhanced content
- Avoid the Apple iterations
- Being prepared for shifting requirements
Floqr, creating, connecting & empowering communities on the move

9. Next steps..
- First pilots launching customers
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Advertisement brokers
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Extending amount of templates and universal content controls
- Self-service, high volume, location based Advertisement portal
- International role out
Floqr, creating, connecting & empowering communities on the move

10. Thank you..
Contact:
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Floqr B.V.
Emmakade 59A
8921 AG Leeuwarden
+31(0) 511477976
Per 1 augustus 2011 E-mail: Frank.kroondijk@floqr.com
Zuiderplein 19 Skype: frank.kroondijk
8911 AM Leeuwarden Twitter: @floqr / @kroondijk
+31(0) 511477976 +31(0) 639581650
Floqr, creating, connecting & empowering communities on the move