1. Europass
Curriculum Vitae
Personal information
Guntis Stirna
First name(s) / Surname(s)
Address(es) Aldaru 11-12
LV-LV 1050 Riga (Latvia)
Telephone(s) (371) 67220313 Mobile (371) 29259585
Fax(es) (371) 67820179
E-mail(s) personal: guntis@baltacom.lv; work: guntis.stirna@mccann.lv
Nationality Latvian
Date of birth 02 September 1958
Gender Male
Desired employment / Consulting or management in the areas of Marketing Communications, Grafic
Occupational field and Industrial Design, Interior design or Architecture
Work experience
Dates 2007 - 2008
Occupation or position held Head of Knowlege & Staretegic Planning
Main activities and responsibilities Responsibility for ensuring that the McCann Worldgroup Latvia maximizes the value it achieves
through quot;knowledgequot; and applies it to produce outstanding creative solutions that will be effective in
the marketplace. Projects with LATVIJAS BALZAMS, GUTTA, SEB, LINSTOW, SALIENA.
Name and address of employer McCann Worldgroup Latvia, 2 Citadeles Street, Riga, LV-1010, Latvia. www.mccann.com
Type of business or sector Marketing Communications
Dates 1995 - 2007
Occupation or position held Co-founder and Managing Director
Main activities and responsibilities Management of the company. In three years quot;agency of the year 1998quot; was built and top five position
on market gained.
Strategic planing, account management and moderation of the creative work with clients such as
HOUSE OF PRINCE, BRITISH AIRWAYS, HEWLETT PACKARD, L'OREAL, COCA-COLA, PAREX
BANK, LACPLESA ALUS (see attachments 1 and 2)
Name and address of employer Balta Communications. Arsenala 3-8, Riga, LV-1050. www.baltacom.lv
Type of business or sector Marketing Communications
Dates 1994 - 1995
Occupation or position held Advertising and PR manager
Main activities and responsibilities Reintroduction of local brand Elita, Counter actions (PR, Lobbying) against Tobacco advertising ban
initiatives.
Name and address of employer Scandinavian Tobacco SIA. K.Ulmana gatve 115/117, Marupes pagasts, Rigas rajons, LV-2167 Riga.
www.st.lv
Type of business or sector Manufacturer of tobacco products
Dates 1993 - 1994
Occupation or position held Firm representative
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Guntis Stirna © European Communities, 2003 20060628

2. Main activities and responsibilities Beer (Tuborg) and tobacco (Prince) market research, news letter, coordination of new business
activities in Baltics
Name and address of employer Wibroe, Duckert & Partners. Ørstedhus
Vester Farimagsgade 41, 1606, København V. www.wdp.dk
Type of business or sector Marketing Communications
Dates 1989 - 1995
Occupation or position held Co-founder, architect
Main activities and responsibilities Architectural and interior design (see attachment 3)
Name and address of employer ARHIS design consultancy. 4 Skarnu st. Riga LV 1050, Latvia. www.arhis.lv
Type of business or sector Design consulting
Dates 1981 - 1993
Occupation or position held Riga city Managing Designer
Main activities and responsibilities Resposibility for supervision and regulations of the cityscape - sign boards, outdoor advertising, street
furniture etc.
1992. analysis and proposal of sistematic approach in developement of pedestrian environment
quality in Riga on basis of research of the behaviour and motivation of inhabitants.
1991. Riga city outdoor advertising regulations (first version)
Name and address of employer Riga city council City development department. 4, Amatu street, Riga, LV-1050. www.rdpad.lv
Type of business or sector Municipal management
Education and training
Dates 2000 - 2001
Principal subjects / occupational skills - Fundamentals of Managerial Accounting and Finance (24 hours)
covered - Company value and How to Increase It (12 hours)
- Human Resource management (20 hours)
Name and type of organisation SIA Komercizglitibas centrs
providing education and training Skolas iela 11, Riga, LV-1010
Latvia. www.kic.lv
Dates 24/10/1993 - 17/12/1993
Principal subjects / occupational skills Company management in market economy
covered - Managing the enterprise
- Financial Business management and Decision Tools
- Strategic Marketing Planing and Implementation
Name and type of organisation Danish Agency for Development of Trade and Industry. Slotsholmsgade 10-12
providing education and training DK-1216 Copenhagen K
Dates 1982 - 1985
Title of qualification awarded Industrial Designer
Name and type of organisation Latvian Academy of Arts
providing education and training
Dates 1976 - 1981
Title of qualification awarded Master of Architecture
Name and type of organisation Riga Technical University, Faculty of Architecture and Urban Planning
providing education and training
Personal skills and
competences
Latvian
Mother tongue(s)
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Guntis Stirna © European Communities, 2003 20060628

3. Other language(s)
Understanding Speaking Writing
Self-assessment
Listening Reading Spoken interaction Spoken production
European level (*)
C2 Proficient user C2 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user
C2 Proficient user C2 Proficient user C2 Proficient user C2 Proficient user C1 Proficient user
Russian C2 Proficient user C2 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user
English C1 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user
(*) Common European Framework of Reference (CEF) level
Social skills and competences Creativity and strategic thinking. Good ability to translate the facts to a bigger picture to provide
perspective. As a natural conceptualizer capable to be the perfect quot;think-tankquot; specialist, intrigued by
the future, stimulated with a rich imagination, and undergirded with good accountability. Capability to
look for solutions to complex problems. Consistent with my preferences, I provide direction and
leadership with a creative flair.
Team spirit. Good ability to adapt to and manage work style of differnt creative personalities gained
through experience in administration of creative process.
Organisational skills and competences Leadership. Experience with teams up to 25 gained through different leading positions since high
school.
Technical skills and competences Management skills. Independently operating in the market since 1995.
Account Planning, Account management and moderation of creative developement. Over 10 years of
experience in Baltics with more than 50 Clients in various industries including finance, tobacco, beer,
fmcg, retail, etc.
Computer skills and competences Good command of Microsoft Office™ tools (MS Outlook, Word™, Excel™ and PowerPoint™)
Artistic skills and competences Good drawing skills. Architecture and interior design. (see attachment 3)
Other skills and competences Always have been fond of sports. Martial arts for 15 years used to be my favourite activity. I am
reasonably good in tennis, downhill skiing, windsurfing and cycling.
Driving licence(s) Category BC
Additional information Psychographically INTJ type according Myers-Briggs test
Memberships:
Latvian Advertising Asociation
Latvian Art Directors Comunity
Latvian Union of Architects
Annexes 1. Marcom experience
2. Campaign portfolio
3. Architecture and interior portfolio
4. List of publications and interviews
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Guntis Stirna © European Communities, 2003 20060628