Technology - The Future is Here (StorySD Series 3)
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StorySD is a transmedia storytelling project whose focus is on transmedia storytelling, business storytelling, content marketing and digital media. It was born in 2017 with the aim to help professionals to implement storytelling to their businesses. Students can also benefit from this project. Each week a new episode is released in three different formats: podcast, video and transcription. If you wish to dive deeper on a particular topic, you can go to StorySD.com and access hundreds of recommended resources like articles, books, podcasts and videos. StorySD takes you on a journey as if you were a sea explorer, looking to discover new worlds, like the Portuguese did six centuries ago. The path is full of unknown dangerous and uneasy waters but you’ll gain tools to achieve your business goals. Join this adventure by visiting StorySD.com and subscribing to our newsletter. This eBook includes the StorySD episodes released between October 5, 2017 and March 1, 2018. This series is all about technology. You’ll learn more about how it’s affecting society and how you can use it in your favor.
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Technology - The Future is Here (StorySD Series 3)
- 4. 1 StorySDisatransmediastorytellingprojectwhosefocusison transmediastorytelling,businessstorytelling,contentmarke ngand digitalmedia.Itwasbornin2017withtheaimtohelpprofessionals toimplementstorytellingtotheirbusinesses.Studentscanalso benefitfromthisproject. EEachweekanewepisodeisreleasedinthreedifferentformats: podcast,videoandtranscrip on.Ifyouwishtodivedeeperona parculartopic,youcangotoStorySD.comandaccesshundredsof recommendedresourceslikearcles,books,podcastsandvideos. SStorySDtakesyouonajourneyasifyouwereaseaexplorer,looking todiscovernewworlds,likethePortuguesedidsixcenturiesago.The pathisfullofunknowndangerousanduneasywatersbutyou’llgain toolstoachieveyourbusinessgoals.Jointhisadventurebyvising StorySD.comandsubscribingtoournewsle er. TThiseBookincludestheStorySDepisodesreleasedbetweenOctober 5,2017andMarch1,2018.Thisseriesisallabouttechnology.You’ll learnmoreabouthowit’saffecngsocietyandhowyoucanuseitin yourfavor. Ifyouhaveanyquesons,youcanreachmeat soraia.ferreira@yellow.pt. #KeepMovingForward SSoraiaFerrreira AboutStorySD
- 7. 4 IwaseighteenwhenIwenttoWashington,D.C.withagroupof PortuguesestudentstostudyEnglish. OneofthehighlightswasthevisittotheAirandSpaceMuseum. ThereIsawastronautsuits,landingmodulesandlearned space-relatedinformaon.Allthisancienttechnologyhadmadethe moonlandingpossible! IInthemuseumshop,Iboughtglow-in-the-darkstars,whichIgluedto mybedroomceiling.Isawthemeverynightun lIle toNewYorkto studyfilmmaking. Therewasanoldedingmachineinoneoftheschoolcorridors. Edingamovieinthatmachinewasadaun ngtask,takingalotof meandeffort. LuckilywhenIlearnedhowtoedit,itwasonacomputer. FFastforwardfourteenyearsandyoucannowedityourstoriesona smartphone. Technologyisallowingustodothingsweonlydreamedofbefore.It changedthewaywecreate,produceandconsumestories. Forthisreason,thisthirdStorySDseriesisdedicatedtotechnology andtheimpactit’shavinginsomanydifferentareas.Thepoten al seemsendlessbutwemustuseitwisely. IInthebook“TheInnovators:HowaGroupofHackers,Geniuses,and GeeksCreatedtheDigitalRevolu on”byWalterIsaacson,youcan findarecountofthemaineventsandpeoplebehindthedigital revolu on.Theauthorsaystherearealotoffreshopportuniesfor #31IntroduconSeries3–Technology– Thefutureishere
- 8. 5 individualcreavity,aswellasforcollaboravecreavity.Thearts andtechnologyinterplaywillleadtonewwaysofexpressionand media.ForWalter,thisinnovavecreaonwillbedonebypeople linking“beautytoengineering,humanitytotechnology,andpoetryto processors.”Thefuturewillbeacomplexblendofdifferentfields. #32Buildinginnova on Innovaoncanhappeninthemostunexpectedplaces,forexample,a texlefactory. Inthe19thcentury,AdaLovelace,anEnglishmathemacianand writerwasvisingatexlefactory.Shewascompletelyfascinatedby amachinethatwasusingpunchcards.“Whatiftherewasareusable andprogrammablemachine?”shethoughttoherself.Thiswasthe originsofthemoderncomputer. AAdawasthefirstpersontorecognizethefullpoten alofa "compu ngmachine",byimaginingmachineswithapplicaons beyondpurecalculaon.Shealsocreatedthefirstalgorithmtobe carriedoutbysuchamachinebecomingthefirstcomputer programmer. WWecanlearnfromthistruestorythatinnovaonisusuallyagroup effort.Inthebook“TheInnovators:HowaGroupofHackers, Geniuses,andGeeksCreatedtheDigitalRevolu on”,WalterIsaacson writesthatsuddeninven onsbyasinglepersonaresomething, whichonlyhappensinstorybooks.Innovaonisaprocess. IIfyouwanttoknowmoreaboutthistopic,youcanlistentothe “StanfordInnovaonLab”podcastbyTinaSeelig.Inthispodcast, thereareepisodesonthecreaveprocess,ideas,brainstorming,and episodethirteenisdedicatedtobusinessstorytelling.
- 9. 6 In2005,IwenttohavelunchatUniversalCityWalk,inLosAngeles. Attheentrance,Isawagroupofgirlssellingfive-dollar ckets.I approachedtheirtableandaskedthemwhatwashappening.They toldmetherewasacheerleadingcompe ontakingplace.Inever sawonebeforesoIimmediatelyboughta cketandwenttowatchit outofcuriosity. TThewholeexperiencewasfun.Iwasverygladtodiscoverthisnew world.It’sexperienceslikethisthatgivesmenewideasandinspires metocreatenewprojects. Starngtoday,youshouldchallengeyourselftodosomethingyou neverdidbefore.Followyourcuriosityandseewhereitleadsyou. Youwilldefinitelybringalotofpreciousnewinformaonand inspiraonfromit. TThebook“ACuriousMind:TheSecrettoaBiggerLife”byBrian Grazerisallaboutcuriosityanditrecountsthecuriositymee ngs BrianhadwithextraordinarypeoplelikeMuhammadAli,JeffBezos, MichaelJacksonamongothers. BBrianGrazerconsiderscuriosityandstorytellingasnaturalallies becauseit’sthroughcuriosity,wequesonwhatisaroundusandit’s throughstorytellingweareabletoreportwhatwegetfromcuriosity, creangstories. #33Sparkcuriosity
- 10. 7 Changeispartofourlives.Humansdon'tlikeitbecauseittakesalot ofeffortandenergybutchangeisaconstantinlife. In2010,Iwroteale erofintenttoapplytotheDigitalMediaPh.D. OnitwasthisCharlesDarwinquote:“It'snotthestrongestofthe speciesthatsurvives,northemostintelligent,buttheonemost responsivetochange.” TThisrefleconcapturedwhatIwantedtodoinmyresearch.A era centurydominatedbynon-interacvecontent,the21stcenturyis beingdefinedbytheinteracvityandconnecvity.The communicaonparadigmchangedfromone-to-manytoone-to-one. Oursocietyhasbecomeaglobalvillage.Storiesnowtravelacross differentpla ormsinanintegratedway.ThatiswhyIreallywantedto researchtransmediastorytelling. IInthebook“OntheBrink”byAndiSimon,youcanfindcasestudies and pstohelpyoubringchangetoyourorganizaon.Init,you’ll alsofindthestoryabouttheacresofdiamonds,whichgoeslikethis: Onceupona me,therewasaverywealthyPersianfarmer.Hehada lovelyfamilyandaveryproducvefarmbuthewasn'thappy.Hesold hisfarmandle hisfamilywiththeneighbortogoinsearchof diamonds.Thissearchdidn'tendupwellandhediedpoorandalone. MMeanwhile,themanthatboughthisfarmfoundabigblackstone, whichturnedouttobeadiamondintherough.Thefarmwasfullof diamonds.Ifthefarmerhadlookedandexploredwhathehad,he wouldn’thavele andlosteverything. Whatwecanlearnfromthisstoryisthatweneedtolookaroundto whatwealreadyhaveandstartbuildingfromit.Youdon’tneedtogo fartofindhiddendiamonds. #34Alwayschanging
- 11. 8 IhadbeenaBlockbustermemberforseveralyears,whichmeant havingtopayforeverymovie,goingtoBlockbustertopicktheDVD upandthengobacktoreturnit. WhenImovedtoLosAngeles,IimmediatelybecameaNe lix subscriber.NowIpaidasinglefeeeverymonthandtheysentme threeDVDsata me.Then,Ijusthadtoreturnthembymail. DDespitebeingthebiggestmovieentertainmentrentalchaininthe world,Blockbusterdidn’tchangeitsbusinessmodel.Theyclosedfor goodin2013,whileNe lixkeepsinnovang,goingfromaDVD serviceintoastreamingone.Ne lixchangedourwaytoconsume entertainment,creanganewbusinessmodel. IIntoday'sworld,therearealotofnewbusinessmodelsappearing andothersbeingreinvented.Everyoneneedstopaya en ontowhat ishappening. Inthetalk“Disrup onbyDesign:CreangtheNextAgencyModel- R/GA”,R/GAagencybrokedowntheframeworktheywereusingto workwiththeirbrands: “1-Startwithabrandpurpose; 2-2-Createvaluewithinnovaon; 3-Connecteverythinginanecosystem; 4-Designandinterfaceandexperience; 5-Usedatatodrivemembership; 6-Liveinculture.” Duringthetalk,theyalsogaveNikecasestudyasanexample. #35Newbusinessmodels
- 13. 10 IwenttoClermont-FerrandinFrance,forafilmfesvalin2006.At theairport,Igavetheaddresstothetaxidriverandhetookmeto thespotorsoIthough. WhenIle thecab,IwasinatrickysituaonbecauseIhadtwisted myankleacoupleofdaysbeforeandthesidewalkwasslippery.Ithad snowed.However,Irealizedsomethingworse:Iwasinthewrong place! IstarIstartedwalkingandeventuallyenteredacoffeeshop.Inside,Ifound twoPortuguesepeoplewhohelpedmeout. Ifthisstorydidn'thappenin2006butin2017,Iwouldn’tbelost.I couldhaveusedforexampleanUBERappandGooglemaps. Technologyintransportaonismakingabigchangeinhowwelive today.Ge ngtoplacesisbecomingmucheasier. Theadvancesinmedicinehavebeenastonishing.TakeIBM's “Watson”,nameda erIBM’sfirstCEOThomasWatson,forexample. Itwasfirstdesignedtoanswerthequesonsonthequizshow “Jeopardy”.However,backin2013,itwasannounceditsfirst commercialapplicaonbyteamingupwiththecancercenterinNew YorkCity.Theobjecveofthispartnershipwastosupportmedical professionals’decision-making. BBecauseofthedifficultyinreadingalltheresearchpaperspublished #37Technologyintransporta on #38Technologyinhealth
- 17. 14 Longgonearethedaysofmarblesandsimplejumpingropes. Nowadays,kidscanplaywithmusicalmarblesandropethatlightens upindifferentcolors. WWhenIwassmall,IhadadollIreallyliked.Itwasaclownwithblue curlyhairandafacemadeofplasc.Hiswhitebodywasmadeof cloth.Hehada nyholeinhismouthsoonedayIdecidedtofeed himwater.Ikeptonfeedinghimwithabo leun lwaterstarted leakingfromhiscloth-madebody. Iunderstoodthenthatclothabsorbswaterun litcan'tabsorbany more.That’swhythewaterwascomingoutoftheclownbody. TToday’stoysarefulloftechnology;taketheworld-famousdollBarbie forexample. There’sBarbiehologram,whichwasintroducedattheNewYorkToy Fair.Kidscanhaveconversaonswiththehologram. There’salso“HelloDreamhouse”,whichisBarbie’sintelligenthome. Thehousecanrespondtospokencommandslike“Iwantthelights on”. IIfyougotoBarbie’sYouTubechannel,youcanwatchBarbieVlogs.Its hereBarbiediscussesherlifeandherday-to-dayproblemsthekids canrelateto. ADutchteamwantedtocreateanewRembrandtpain ng.Thefact thispainterhasbeendeadformorethanthreehundredyearsdidn’t #43Technologyintoys #44Technologyinart
- 18. discouragethem. Thefirststepwastoscanthepain ngssotheycouldcollectallthe dataaboutRembrandt’sart. Thesecondstepwastodeterminethesubjectofthepain ng.The datashoweditshouldbeamale,aroundthirtyyearsold,withfacial hair,Caucasian,etc. TThethirdstepwastodeterminethefeaturesandfinally,theyprinted thepain ng’sdifferentlayers. Intheend,anamazingpain ngwascreated,whichisquite extraordinary. Whatwilltechnologyinartbringusnext? #45Technologyinfinance Whendebitandcreditcardsenteredoursocietytherewasa revolu oninpayment.Currently,itseemsweareenteringanother revolu on-mobilepayments. AAttheRISEconference,oneofthespeakerstoldwhatisitliketolive insomeChinesecies,wherealmosteverythingispaidbyusingthe “WeChatPay”app.Thismeansifyougotoabigstoreorasmall groceryshop,youcanfindaQRcodeinside,scanitandyour paymentismade. EEvenchariesareusingtheseQRcodes,whichledtoanincreasein theirrevenues.HomelesspeoplearealsousingQRcodes,insteadof askingformoneyonthestreets. 15
- 21. YoucanfindallStorySDepisodes-Series3at h ps://storysd.com/episodes/series-3-technology-future/ Episode31-IntroduconSeries3–Technology–Thefutureishere Book-TheInnovators:HowaGroupofInventors,Hackers,Geniuses, andGeeksCreatedtheDigitalRevolu onbyWalterIsaacson Episode32-Buildinginnovaon Podcast-StanfordInnovaonLabwithTinaSeelig EEpisode33-Sparkcuriosity Book-ACuriousMind:TheSecrettoaBiggerLifebyCharlesFishman andBrianGrazer Episode34-Alwayschanging Book-OntheBrink:AFreshLenstoTakeYourBusinesstoNew HeightsbyAndiSimon Episode35-Newbusinessmodels TTalk-Disrup onbyDesign:CreangtheNextAgencyModel-R/GA@ CannesLions2017 Episode36-Jobsofthefuture Book-DeepThinking:WhereMachineIntelligenceEndsandHuman CreavityBeginsbyGarryKasparov Episode37-Technologyintransportaon Conference-WebSummit@Lisbon EEpisode38-Technologyinhealth Conference-RISEConference@HongKong 18 RecommendedResources
- 24. 21 Barbie(2016).TheInteracveBarbie"HelloDreamhouse"atPlay| Barbie.Availableat h ps://www.youtube.com/watch?v=zxIE85c3RO4&app=desktop China.org.cn(2015).Robotteachertakeslessonatuniversityin China.Availableat h p://www.china.org.cn/china/2015-06/04/content_35738564.htm CNECNET(2017).HologramBarbieisyournewpersonalassistant. Availableat h ps://www.youtube.com/watch?v=FHAJMsIGzZk&app=desktop Grazer,B.(2016).ACuriousMind:TheSecrettoaBiggerLife.Simon &Schuster;Reprintedion. HHawkins,A.J.(2017).Waymoisfirsttoputfullyself-drivingcarson USroadswithoutasafetydriver.THEVERGE.Availableat h ps://www.theverge.com/2017/11/7/16615290/waymo-self-drivin g-safety-driver-chandler-autonomous IBM (2016).Watson:ADoctor'sDigitalAssistant.Availableat h ps://www.youtube.com/watch?v=BYXIg1S7nKk&app=desktop IIsaacson,W.(2015).TheInnovators:HowaGroupofHackers, Geniuses,andGeeksCreatedtheDigitalRevolu on.Simon& Schuster;Reprintedion. Kasparov,G.(2017).DeepThinking:WhereMachineIntelligence EndsandHumanCreavityBegins.PublicAffairs. Simon,A.(2016).OntheBrink:AFreshLenstoTakeYourBusinessto NewHeights.GreenleafBookGroupPress. Bibliography