Stories can be used throughout the UX process to understand users, evaluate designs, and persuade stakeholders. Stories are more persuasive than direct communication as they allow the audience to imagine how to solve design problems through realistic scenarios seen from a user's perspective. When crafting stories for UX, designers should look for details from multiple sources that show user actions, perspectives, and contradict common beliefs in a clear, simple and compelling way. Storytelling allows designers to share ideas in a way that engages stakeholders through imagination.

1. Storytelling for UXUsing stories to listen, imagine, share & persuade Whitney QuesenberyA UIE Virtual Seminar5 August 2010 ©2010, Whitney Quesenbery and Kevin Brooks

2. Success? Stories are embedded in the UX process Understand Specify Evaluate Design

3. Stories use pull, not push, to persuade They let your audience think about something new… In a realistic situation With a compellingcharacter andperspective In way that lets youimagine how tosolve a design problem

4. UX stories are not ‘made up’ When you are crafting stories, look for juicy tidbits that: Come from more than onesource. Have a lot of action detail. lluminate user perspectives Surprise or contradict commonbeliefs And are clear, simple, compelling.

5. Using stories to share design ideaslets the Story Triangle work for you

6. Storytelling for UXUsing stories to listen, imagine, share & persuade Whitney QuesenberyA UIE Virtual SeminarThursday5 August 20101:30 – 3:30 ET