VFX Town Hall

1. Special session Pricing & business models April 2, 2010

2. Welcome Thank you for attending. Special thanks to Harry Sherman & WebEx.com

3. Today’s Panel Moderator : Lee Stranahan Guest : Todd Sattersten

4. Backgroundthe chrisdefaria challenge:Thinking about VFX business models

5. Chris defariaV.P. effects & Animation, warner bros. Is VFX a commodity? “I think we’re in a period right now of commoditization of what used to be a unique art.” - VFX Town Hall #1

6. Chris defariaV.P. effects & Animation, warner bros. Is there a sustainable VFX business model? “I don’t see a lot of Innovation in the Business model” - VFX Town Hall #1

7. Answering the challenge Both issues relate directly to a key business concept: PRICE

8. Todd Sattersten Co-Author The 100 Best Business Books Of All Time Author Fixed To Flexible

9. commodities What is a commodity? Is VFX a commodity? How does a ‘commodity mentality’ effect pricing decisions?

10. BUSINESS MODELS What is a business model? Can businesses operate without one? How does pricing relate? What is a 21st Century business model?

11. Pricing What are examples of pricing strategies? How does price relate to branding? Bricks vs. Bits

12. audienceQuestions &answers

13. Thank you!