GUMM

Genius Underground Marketing Machine

Josh’s Personal Friend
and Guest:
Francis Ablola

Francis Ablola
• Top Real Estate Copywriter and Marketing
Strategist
• “Hired gun” helped create tens of thousands of
new leads, and over $7 million in revenue for
clients in the last three years.
• 2010 Copywriter of the Year
(awarded by the country’s TOP Real Estate
Investing trainers.)
• Led Internet marketing operations for 5 business
units of Fortune 1000 company.

In Demand
• “I first worked with Francis on a project that
brought in over a million in revenue and
thousands of new customers for my business
in just a matter of weeks. It's no wonder I've
hired him several times since. When it comes
to marketing, he knows his stuff and his copy
sells like magic. That's why I gave him the
Copywriter of the Year Award at my 2010
Internet Marketing Super Conference.”
– Jeff Adams

Why should YOU care?

•Behind The Scenes! Get Things
Done!
•What Works vs. What Doesn’t
•How To Put It Together

24 (Little Known) & Powerful Tools
To Immediately Increase…

•Your Online Lead Flow
•Your Brand
•Your Position
•Your Credibility
•Your Connections
•Your Revenue!

Everything You’re About To See Is…
•Easy To Use
•Quick To Implement
•Low Cost
•Or No Cost
•Make You Look Like A Rock Star
Online!
•Awesome!

How To Dominate
The Internet In
4 Easy Steps …

Step 1:
Get Professionally
Designed Websites Up And
Running In Minutes…
…With no webmaster /no experience.
…Absolutely FREE!

Step 2:
Drive Massive Traffic To
Your Websites All Day
And Night
…..with powerful low cost or no cost
Automated traffic tools

Step 3:
Automate The Follow Up
…..with killer copy and mind reading
persuasion techniques

Step 4:
Outsource
EVERYTHING!
…$3 Per Hour
…Work While You Sleep!

So let’s get to it…
(Get your pens ready)

•Lots of cool stuff
•Very little time
•I use everything I recommend

What You’re About To
Learn……

Why This Is Important To You

Image

The marketing game has changed
drastically over the last 5-10 years.

Newspaper – Down 20%
TV – Down 10%
Radio - Down 20%
Yellow Pages – Down 50%
Etc…

ALL Declining Each Year

The Marketing Game Has Changed
What worked then, Does
NOT work now.
Jump on board now and
stake your claim of the
Internet “Real Estate” or
you’ll soon be a guppy
swimming with the sharks.

The Online Opportunity is Huge

87% of house buyers search online
prior to engaging a real estate agent.
- According to the National Association of Realtors

Real Massive
Internet
Estate Success

The Problem for Most Investors…
 No Internet Presence = No Credibility & No Leads
 Have Website but…
No lead flow.
 Lack of leads = lack of deals.
 Lack of deals = lack of income.
 Lack of income = stuck in same old place.

4 Steps to Internet
Domination Success
1. Good Converting Websites

2. Traffic

3. Follow Up

4. Outsourcing

Awesome Resource #1
Weebly.com

Awesome Resource #1
Weebly.com
•Access dozens of professional
designs to customize
•Easy to USE Totally Drag And Drop
(WYSIWYG)
•Use you own pictures, videos.
•No Experience Needed
•Set up a website in minutes
•Completely Free / No Ads

Want A More Dramatic
Looking Website?
(Without spending a ton of cash?)

Awesome Resource #2
TemplateMonster.com

Awesome Resource #2
TemplateMonster.com
•Access THOUSANDS of professional
high quality designs
•Not just website, but logos,
Facebook
pages, mobile ready websites, full
video intros, blog templates
•As little as $35.

Awesome Resource #2
TemplateMonster.com
$51

Awesome Resource #2
TemplateMonster.com

$65

Awesome Resource #3
TemplateTuning.com

Awesome Resource #3
TemplateTuning.com
•Customize any “Template Monster”
design
•Low cost
•Fast

Awesome Resource #4
99Designs.com

Awesome Resource #4
99Designs.com
•Contest driven (Crowd Sourcing)
•YOU Decide How Much
•Multiple Designers Give You Design Concepts
•You choose your favorite (only if you like them)
•No risk
•They’ll design practically anything…

Awesome Resource #5
KillerCovers.com

Your Website Design
Opt-In Box and Video Above “The Fold”
Contact Info With Call to Action in Top Right-
Hand Corner

GOOD= www.freeclevelandhomesearch.com
BAD = www.cantwellproperties.com

Step #2-Let’s Talk Driving Traffic

“Classified Ad
Syndication”

Awesome Resource #6
Postlets

Postlets is FREE!
• Pushes properties out to dozens of
websites with a single click.
– Backpage
– ByOwnerMLS
– Enormo
– FrontDoor
– Hotpads
– Local.com
– Lycos
– Oodle
– Overstock
– Trulia
– Vast
– Yahoo
– Zillow
– Craigslist

(Facebook, Twitter, Linkedin… Just
Do it)

Facebook.com/francisablola
Twitter.com/francisablola
Linkedin.com/in/francisablola

“Social Media On
Steroids”

Awesome Resource #7
KnowEm.com

Awesome Resource #7
KnowEm.com
• Social Media on Steroids
•Reserves and creates a profile for you across
up to 300 social and business websites.
•Protect your online identity
•Extend your reach online. / Get Found Easier
•Dominate your search engine rankings

Awesome Resource #8 And #9
• Twitter:
– Download Hoot Suite (www.hootsuite.com).
• Schedule Tweets once a week.
– 3 quotes every morning, one hour apart.
• Make Connections:
– Treat Twitter like a Cocktail Party!
• Content/Sales ratio of at least 10 to 1.
– Connect with 5 people a day (Engagement).
• Get & track your Klout Score weekly (www.klout.com).

Online Video Is
POWERFUL...

-People want to see and hear
you to know like and trust you.
-You don’t need an expensive
set up. (Digital Cameras, Flip
Cams, Smart Phones)

(Be Seen Everywhere!)
Online Video Is Easy!
Shoot videos at noteworthy
events you participate.

Here’s How…

Awesome Resource #10
Animoto.com

Animoto.com
•Don’t want to be on video? Use Slide Shows!
•Unlimited videos. FREE!
•Easy to use, videos are done in minutes.
•Use videos to highlight your work and your brand.
•Resell videos to clients
•Use to increase search rankings and traffic.

Bonus Awesome Resource
# 11, 12, 13:
IStockPhoto.com
BigStockPhoto.com
Low cost royalty free professional quality images, videos,
music, on any subject for anything.
($1 and up)

SXC.HU – FREE Professional Images

Online Video
Builds Relationships
Take Pictures Of People
You Meet Here And Create
An Animoto.com Video!

Upload videos to YouTube, Tag On
Facebook… Syndicate them on
the web…

TubeMogul.com

TubeMogul.com
• increase your brand, position and reach
•30 most popular video websites from 1 dashboard.
•Be seen everywhere
•FREE!

PixelPipe.com
Videos
Articles
Pictures
Blog
Content
Social
Media
Networks
(Knowem.com)

PixelPipe.com

Online Press Releases
•Build Credibility / Enhance Your Image
•Be Seen – (News Outlets, SEO, Website
Traffic)
•Easy to Write – 500 Words.
•Attach photos, and videos.

Everything is PR
newsworthy…
Write a press release
about you attending
Mega Partnering

PRLog.com

PRLog.com
•Free Press Release Distribution
•Search engine friendly articles
•Been seen in online news outlets like as
Google News and Many Others

Free-Press-Release.com

PRWeb.com

PRWeb.com
•Paid Service, Free Account
•Only pay per press release
•Get your name out to major media outlets.
•Much larger distribution than PRLog.com –
250,000 subscribers, 30,000 websites, 30,000
bloggers.
•Search engine friendly

Step #3 - Follow Up

The Most Profitable Component

Most of your real buyers, customers and clients
come after the 2nd contact

Follow up with series of 7 automated emails every 1-
3 weeks

Build Your Email List!
•(You’re leaving money on the table)
•The customer and client is the most important
asset in your business
•Create Connection
•Follow up with clients / prospects
•Keep Top Of Mind
•Present new offers

Aweber.com

Aweber.com
• Email Management Software
• Builds relationship + make money
• Send out notifications, newsletter, things of
value
• Copy and paste easy to put on your site
• Start with a Free Trial

Case Study

Ryan Bush, Member of Genius
Underground Marketing Machine,
Received Seller Lead through His site

Marketing
Funnel:
Landing Page
with Opt In
Box

Seller Property
Information
Sheet

Case Study

• ARV- $60-70K
• Repairs- $10K

Case Study
Seller agreed to $10K and 60 days to close

Sent 2 emails to my buyers list and ran 2 craigslist ads.

In less than 1 week I had 3 interested wholesale buyers
from my list and added 25 people to my buyers list

Case Study
One Interested buyer agreed on $17,500.

Buyer discovered a $2,500 property tax lien on the
house, so I agreed to drop the price to $14,500.

Case Study
Assigned the contract and received a check for
$4,500.

TOTAL TIME INVESTED: Less Than 2 Hours

All Done ONLINE

Only a Few Minutes of Work and Only
$10 Out Of My Pocket

How to have a experts write
for you – on any topic -- for
less than 2 cents a word.

TextBroker.com

TextBroker.com
•US Based Writers
•Original content on any subject
•Fast
•Cheap– about $.02 per word.
•(50 pages @ 350 per page = $350)
•You can have them write articles, Press Releases, special reports,
even books!

How To Outsource
Everything For As Little
As $3 dollars An Hour…

Elance.com

Freelancer.com

ODesk.com

Awesome Resource #21 - 23
Elance.com
Freelancer.com
Odesk.com
•Do and Search and Find Someone To Do Anything!
•Rank by experience, and feedback from other employers.
•Rank by cost per hour or per job.
•Payments and billing go through the service
•Find workers from all around the world even the US.

ODesk.com
• See Examples of Past Work
• Test vendors for skill level
• Let’s you screen capture their work by the hour.
• Find trusted virtual employees and hire them
off ODesk for a lesser rate.

Fiverr.com

BONUS TOOLS….. To
Become the “Top
Of Mind” Expert In
Your Industry or
Market…

Create A How-To Course
On CD or DVD

Expert Interview
An easy way to create your CD or
DVD course is to record someone
interviewing you on your expert
topic…
Or You Interview An Well Known
Industry Expert

Kunaki.com

Kunaki.com
•Full production and shipping of CDs and DVDs
•retail ready packaging, Even UPC bar code
•CD and DVD ready in a day.
•Fulfillment fully automated.
•No warehousing -- ships with no minimum order
•$1 + S&H

Write and Publish
Your Book

The Ultimate
Calling Card
A Short Cut To Becoming An
Obvious Expert In Your Industry…
after all…

You Wrote The Book On
The Subject!

The Lazy Author’s
Way…
•Create the outline of chapters
(table of contents)
•Research your topic and take
notes.
•Give everything to your writer.
•Enjoy

Lulu.com

Lulu.com
•Books are great credibility builders
•Self Publish Your Own Book With No Upfront Cost
•Professional Binding, book store quality.
•Print Books On Demand
•Simple step-by-step interface
•Sell though the Lulu.com Store
•You can also buy in bulk and sell or give away.

CreateSpace.com

CreateSpace.com
•Similar to Lulu.com
•An Amazon.com Company
•Free ISBN Number for your book.
•Distribute through Amazon.com
•Expanded Distribution Channels to sell your book
through retail bookstores.

Your Mission: *Action Plan!
-Free Website -Don’t Write Anything!
-Build Your List -Create Your Book, CD or
-Dominate Social Media DVD.
-Be An Internet Video -Outsource Everything!
Celebrity -Have People do Crazy
-Send Out Press Releases things for $5.

Hey Ryan!

I wanted to send you an update with a big thank you ! We took one of the sites live about 10 days after
some training from you and your team. We only launched the Calgary sell site so far and within days I've
received a pile of leads of people dying to sell their houses...two are from Europe actually lookin g to sell
their homes back here in Canada. One particular seller stood out that contacted me a couple days ago.
She has 25 houses to sell quickly as it is a divorce sale. I now have these houses under contract and She
also mentioned some of her tenants wou ld like to buy! My pulse is ready to explode! I haven’t decide
how I’m going to sell them yet but Even if I close on these with jv partners or I wholesale them to other
real estate investors I stand to make 250,000.00 to 375,000.00! Seems like a large number but really
that's only 10,000.00 per house cut! I wish I would have started with you sooner...I'm starting to see all
the deals I've lost not having an online present that is professionally structured like the sites you
provide!

Jason Watson
Calgary,Alberta

Still Not Convinced?

Unsure what to do next?

Do you still feel like the
Internet is uncharted
territory for you?

Will You Be the Next Success Story?

What People are saying about the
Genius Underground…
• “Josh, I bought the Genius Underground and I
was blown away by how simple it was. I was
expecting to be completely overwhelmed. I’ve
used just a few of the strategies in the training
program and my online lead flow has tripled.
Thanks again.
– Kyle Garifo (GUMM Member)

What People Are Saying About Brian Hanson…
Hello Brian,

I wanted to thank you for all the hard work you did for me. Lord knows I would
have never had time to do all of the behind the scenes work it takes to get to the
top of Google. Every month my sales keep going up and my commissions too!
Last month I increased my sales record by 80%. WOW!
I'm now the the Rock Star of the company and Everybody is wondering what I'm
doing to get this much business... even the owner of the company... who's looking
to use your service for several of his 38+ locations.

Thanks again for all you and your team have done and continue to do. With these
kinds of results I'll never need to hard sell again. - Cassie Thomas, Jacksonville, FL

What people are saying about Francis Ablola…
“Francis has an unique ability to write killer, killer copy that converts. It's not that
often that you come across a copywriter who can easily create the perfect sales
angle for a unique product. He's
one of the best copywriters in the
Real Estate space... and that's the truth. Just ask almost
anyone in the industry - they'll tell you the same.” Chris Brisson, Founder,
PowerLaunch Consulting, Delray Beach, FL

“I've had the good fortune of consulting with Francis on a few occasions, and he
always seems to come up with good ideas for applying proven marketing concepts
to whatever it is I'm working on. He really knows his stuff and is very experienced
not only in a variety of markets, but with a wide variety of media. I would
recommend working with Francis--if he's available for hire!” -
Alan Brymer, Salt Lake City, UT

“Benefits of G.U.M.M.”
• Set it and Forget it
• Automated Lead Generation
• Dealing with REAL Sellers and Buyers
• Works With Any Type Of Transaction
• More Time & Money
• Financial Freedom
• A Competitive Advantage

Are Your Ready to Ramp
Up Your Online Business?

It’s easy with SREC’s
Genius Underground
Marketing Machine

Genius Underground:
What’s Included?

Genius Underground
Marketing Machine
• 8 Coaching modules that take you in-depth
into the world of generating leads online.
• Secret strategies from Josh, Ryan, Bernard,
Brian, Francis, Remy, Mike and more!
• Everything you need to jump-start or
accelerate your Internet Marketing.

Genius Underground
MODULE 1:
DOMINATE YOUR MARKET
How to Dominate Your Marketplace: Foundations
• Setting up your business for total Internet
Marketing success.
• Professional websites made easy (Fast, cheap,
even free!)
• Uncovering hidden profit goldmines in your local
market and around the country.

Genius Underground
MODULE 2:
PAID Traffic BOOSTERS
The Fastest Way To Drive New Seller And Buyer Leads To
Your Business Instantly… You Can Start In Minutes!
• Google, Yahoo/MSN
• Facebook Advertising

• Secret Low Cost Traffic Source No One Else
Talks About!

Genius Underground
MODULE 3:
FREE TRAFFIC BOOSTERS
Free Traffic To Drive Reliable Buyer And Seller
Leads On Autopilot.
• Low cost video marketing to dominate the
market place.
• Advanced Local Search Marketing.
• Little known free classified ads sites that
generate tons of traffic.

Genius Underground
MODULE 4:
Copy and CONVERSION
Mastering The Art of Salesmanship in Print.
• Building trust, rapport, credibility and driving
your prospects to action.
• The magic email system that keeps you Top Of
Mind, and drives sellers and buyers wild to
work with you!
• Testing and tracking increase your profits.

Genius Underground
MODULE 5:
Video
Low Cost Video That Produces Big Budget Results!
• How to have professional advertising videos made
for less than $2 each (or even free).
• How to get your videos (and your brand) spread
across the web with the click of a mouse.
• Optimizing videos to get seen by your target market
in your local area, and nationwide.
• How to do video if you never want to be on camera!

Genius Underground
MODULE 6:
Social Media Marketing
How to Establish Your Brand and Become a Person Of
Influence.
• Using Twitter to build your brand, your audience and
generate leads.
• Using Facebook to build your business.
• Using LinkedIn to build your network.
• Building your list through social media.
• Creating trust, relationship, rapport.

Genius Underground
MODULE 7:
Virtual Cheap Labor

1. Virtual Assistants
2. Fiverr
3. Odesk
4. TextBroker
5. Elance

Genius Underground
MODULE 8:
Start, Build, Buy and Sell a
7- Figure Business
How to Start, Build, Buy and
Sell a 7 Figure Online Business

GENIUS UNDERGROUND OFFER
• Mod 1: DOMINATE YOUR MARKET • $497
• Mod 2: PAID Traffic BOOSTERS • $497
• Mod 3: FREE TRAFFIC BOOSTERS • $497
• Mod 4: Copy and CONVERSION • $497
• Mod 5: Professional Video • $497
• Mod 6: Social Media On STERIODS • $497
• Mod 7: Virtual Cheap Labor • $497
• Mod 8: Start, Build, Buy and Sell a • $497
7- Figure Business
• Total Value Of G.U.M.M. = • $3,976

Bonus #1: GUMM
Internet Marketing Mastermind Event
In Jacksonville, FL
• Gain in-depth training on the strategies
and techniques that will take your
Internet marketing to new levels.
• Share ideas and ask questions in this
exclusive mastermind setting.
• 2-day event in Jacksonville.

Bonus #2: Project Quick Start
• Quick start guide includes ideas for making
money fast!
• How to grab your prospects by the
eyeballs in 4 easy steps to increase your
new leads and profits.
• The fastest way to get found online in
under 15 minutes.
• Dominating your local market and building
your online business brand.
• FREE traffic sources you can start using
today!

Bonus #3: Genius Interview Series
• Monthly interviews.
• 6 start-up interviews.
• Josh interviews each genius separately.
• MP3 format.
• $197 value each.

Bonus #4: Genius Management
Machine
• Genius Management Machine
• ALL DONE FOR YOU!!
– Database Management
– Websites
– Auto-responders
– Blogs

RealeFlow
• Powerful, complete real estate investing
business management platform.
• Open Road 3x – Three systems in one:
– Marketing (Lead Pipes, Sellpoint, Squeeze
Pages, Blogs, Artificial Intelligence and
more!)
– Business Management (Short Sale Pack,
Hammerpoint Estimator, CRM, Expense
Generator, Reporting, HUD-1, and more!)
– Community (Power Matching Plus, Power
Linking, Crossroads, Business Advisor)

Bonus #5: Professional
Videos Done For You

• You’ll Receive
Professionally Produced
Buyer And Seller Videos
For Your Squeeze Pages
And Websites

Bonus #6: 30-Minute Strategy Session
with a SREC Business Coach
• Work with one of my expert Business Coaches
to define your path to success.
• Unprecedented opportunity to fine-tune your
business focus.

Bonus #7: Mega Media Marketing
• Learn how television advertising can bring in enough
leads to keep your pipeline full at all times.
• Super-charge your lead generation capabilities.
• Get more control and make more money.

Bonus #8: 2 Tickets to Real Estate
Main Event 3
• SREC’s 3rd Annual Real Estate Main Event 3.
• Bringing together the top minds in Real Estate
Investing and Internet marketing all on one
stage.

GENIUS UNDERGROUND BONUSES
• Mastermind Event in Jacksonville • $10,000
• GUMM Quick Start Guide • $497
• Genius Interview Series • $1182
• 60 day free trial of Realeflow • $997
• 2 Professional Videos for Your Websites • $740
• Mega Media Marketing • $497
• 30 Min One on One Coaching Session • $497
• 2 TX to Real Estate Main Event 3 • $1997
• Total Value of Bonuses = • $16,407

Real World Value $20,383

Your Risk FREE Investment Only

Miss out on just one deal and you’ve
paid 10-40 times the investment in
this Program…

Make one extra mortgage payment
because you don’t have a buyers list
and you’ve paid for the entire
investment in this program…

Guarantee #1
My Personal 100% Iron-Clad
• [INSERT CERTIFICATE]
Money Back Guarantee
Take action now and try the complete
system for 90 days. If you aren’t
overwhelmed at how easy it is to do this
system simply send it back.
But I know once you try it, you’ll see
powerful results.

Guarantee #2
Attend the Genius Underground
Mastermind Event and stay the entire 2
days.
If you are not completely blown away,
just let us know and we will refund your
entire investment.

Guarantee #3:
Implement at least 6 strategies and if
you don’t get results we’ll give you your
money back.
But I know once you try it, you’ll see
powerful results.

Guarantee #4
Lifetime Do a CERTIFICATE]
• [INSERT deal guarantee

Do one deal using the strategies in the
G.U.M.M., send us HUD1 and video, and
we’ll send u a full 100% refund of your
$297 Investment.

Your Going To “Pay”
For It One Way Or
Another!
(What’s the worst that can
happen?)
(What’s the best that can
happen?)

Reserve Your Spot Today!
• Take advantage of these AMAZING BONUSES!
www.geniusunderground.com

Fast Action Mega Bonus

For the First 15 people who sign up

One-on-One Internet Marketing
Strategy Session with Mike Gleba
• Social Media Manager for SREC and Sharp Concepts
Realty.
• Find out his secrets and apply them to your business.
• A rare opportunity to talk with one of the best in the
business.

Real World Value $20,383


Reserve Your Spot Today!
• Take advantage of these AMAZING BONUSES!


Brian Hanson
• Serial Internet Entrepreneur.
• First website at age 21, first multi-million dollar
online empire at 29.
• No background in any niche he’s ever gone into.
• Turned a $1500 investment into 5.5+ Million in
annual sales.
• Owns over 300 different niche websites.
• Businesses are all on auto pilot, even my call center.
• “My drive is lifestyle, not money.”

Francis Ablola
• Top Real Estate Copywriter and Marketing
Strategist
• “Hired gun” helped create tens of thousands of new
leads, and over $7 million in revenue for clients in
the last three years.
• 2010 Copywriter of the Year
(awarded by the country’s TOP Real Estate Investing
trainers.)
• Led Internet marketing operations for 5 business
units of Fortune 1000 company.

Bernard Ablola
• World Traveler and Entrepreneur.
• Helped launched Microsoft’s adCenter, managing
over $20 Million in ad spend for Fortune 1000 clients.
• He knows what people search for, when they search
and how to leverage this information for your
business.
• When it comes to getting MORE from your online
advertising dollars, there are very few on this planet
more qualified. (And that's a very small list).

Mike Gleba
• Social Media Expert
• Brand new to Internet Marketing – less than
one year of experience.
• In 1st 8 months – increased SREC’s total social
media audience by 399%.
• Twitter alone increased by 3111% (almost
60,000 new followers).
• Over 13,000 visitors to opt in pages (just in first
3 months).
• 750% average Klout score increase across all
SREC profiles.
• 38% increase in YouTube video views.
• Tripled the size of our Social Media department.
• Turned Twitter into SREC’s 3rd biggest traffic
source.

GUMM

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