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ONE SOURCE
UNLIMITED SOLUTIONS
Rhino eMarketing, LLC dba…
"Businesses spend about 19 billion dollars plus or minus on
promotional products, and about 150 or 170 billion on printing…people
are still buying print, people are still buying promotional products and
many of them are looking for people to add value to those products—
not just sell on the cheapest price."
CEO ~ Greg Muzzillo Proforma
“There are no pronounced leader with a dominating market share within
our 19.8 billion dollar industry”
IBISWorld ~ Justin Ruthven
Rhino eMarketing, LLC d/b/a Strategic Sourcing (hereinafter “Strategic Sourcing”) Offers:
 Strategic Sourcing is a wholesale/distributor providing Print, Promotional Products and
Apparel B-2-B.
 S2 mission is to empower any sized business, offering marketing and procurement
sourcing benefits with cost, exposure and time savings.
 S2 sourcing ability includes end-column pricing from 150+ primary industry suppliers,
nationally and internationally.
 S2 internal information service maximizes data flow between suppliers, customers and
our team.
 S2 offers numerous beneficial programs from total project management to apparel
revenue share.
 Overall S2 has been established to A) Help any size business benefit through sourcing
aggregates and B) Empower our sales staff to be more effective and happy.
 Print, Promotional Products, Apparel
 Our Market is $19.8 Billion (promotional
Products), $22 Billion (Apparel), $167 Billion
(Printing)
 Up 7.21% Growth
 8 out of 10 Businesses use
distributors/wholesalers
 Average profit margin of 53%
 Industries serving: Education, Financial, Not-
for-profit, Health Care, Construction,Trade,
Real Estate, Government, Professional,
Hospitality
 88% recalled the advertiser from a
promotional product received in the last 12
months
Brand Awareness
12.67% (11.30%) New
Customer/Account
Generation
10.84% (11.52%)
Trade Shows
10.45% (9.28%)
Public Relations
9.58% (10.71%)
Dealer/Distributor
Programs
9.41% (7.59%)
Employee
Relations
and Events
9.40% (9.14%)
Employee Service
Awards
6.59% (4.72%)
New
Product/Service
Introduction
6.16% (9.13%)
Not-for-Profit
Programs
5.50% (7.86%)
Safety Education
5.44% (4.18%)
Internal
Promotions
4.85% (4.44%)
Customer Referral
4.35% (3.76%)
Other
3.56%
(4.98%)
Marketing
Research
1.20%
(1.38%)
Category of Sales
Statistics sited from PPAI Reports
 Lack of Service Directed Towards
Small and Medium Size Businesses
 Uneducated Purchases
 Sourcing Inaccuracies and Limitations
 Limited Purchasing and Marketing
Sourcing Choices
 Marketing Project Retention
 Up-to-Date Knowledge Base
 Lack of Time to Actually Sell
 Bogged down with Backend Office
Obligations
 Limited Customer Service Support
 Missing Marketing and Sales Tools
 Shrinking Commissions
 Rigid Company Culture
 Operating Systems that don’t Work
 Nickel & Dimed Costs of Selling
For Our Customers For Our Sales Associates
 No extra fees…Period
 Dedicated customer service person
 Product searches and presentations provided
by dedicated customer service rep
 End-column pricing from 150+ primary
industry suppliers
 Client proposals, sales orders,
acknowledgements, order entry, all handled
internally
 Order tracking to insure in-hand dates are met,
every order
 No accounts receivable collections, handled
internally
 Aggressive commission structure
 Sales collateral, business cards provided at no
charge
 Full Service Offerings no matter the size of
the business
 eCommerce Solutions
 Total Project Management
 Managing costs and reducing time
 Branding across multiple locations
 Supply-chain management
 Reduction of time management with multiple
vendors
 Integration of online and offline marketing
 Added value from economies of scale
 Extensive breadth of services and products
 Reality, we make procurement and marketing
easy
There are many distributor/wholesalers but few with successful models targeting
our demographics.
 True Competitors
 Proforma – By far the largest with 820+ reps. Challenges occur with the support and
additional costs that are charged. Everything from sales materials to business cards.
 Safeguard – Most online advanced. Offerings are pretty deep but concentrate on mostly
print.
 iPromoteu – More concerned with bringing sales associates aboard.The rep still stays
independent but utilizes their internal structure.The independent is responsible for all
operations.
 American Solutions – Has been around since 1981.They were at their best in the 90’s with
challenges occurring in the early 2000’s.
 AIA – Was growing dramatically, then had a power struggle internally. Reps show concern
with lack of customer service and product sourcing with additional fees.
Strategic Sourcing’s advantage over the most recognizable competition is our ability
to generate strength to any size business and provide our sales associates with
better sales tools, extensive support and generous commissions.
 6 Demographics
 4 Regions with Regional Managers (Midwest, South, East,West) and 20+ sales associates within each region
 College Sales Model with Manager coordinating 1-3 student associates per college within 85 colleges
 Hospitality Model with Manager coordinating 20+ sales associates within 4600 targets
 4 Product/Service Lines
 Print – Management of print, simplifying business processes by analyzing purchases, enhancing
productivity and reducing costs
 Promotional Products – Over 1 million products to offer through business marketing initiatives
 Apparel – Very unique apparel programs, including revenue share, online designer tools and company
storefronts
 Total Project Management – Offering a mix of services that facilitates the customer with procurement and
marketing end-to-end solutions
 Scalable Ability
 Extremely robust system integrating SAGE, Deco Network and Customer Focus Systems into one MIS
 Average profit margins ranging from 25% - 70%
 Sourcing Strategies
 Includes 3 buying groups managing over 500 suppliers
 Print sources are arranged demographically to support each region of sales
 Todd Kempinger (CEO)
 30 years of accomplished Business Leader & Entrepreneurship bringing a strong track
record of performance in start-up, turnaround and high-paced organizations. Prior to
establishing Strategic Sourcing,Todd founded Rhino Graphics,The Luggage Club and
was involved with several other start-ups.
 Bernie Emmons (Recruiting and Sourcing)
 Over 40 years of experience serving the print and promotional products industry. Bernie
brings a wealth of knowledge within the industry that allows S2 the ability to take
advantage of personnel and sourcing.
 John McCollins (Sales Management)
 For the past 40 years John has been involved in the printing and promotional world taking
on roles from controller to sales manager to general manager.
 Financials are based on an accelerated growth of recruitment of sales associates.
Growth ranges from minimal sales associates to over 100+ within 5 years.
 All associates are 1099 independent contractors.
 Average first year sales of $433,000 per sales associate. Source PPAI.
 Sales Management includes 4 regional managers, 1 hospitality manager and 1
college coordinator benefiting from a 8% override on all sales associates invoiced
orders.
 Even though margins range from 25% - 70%. Financials calculate a 35% margin.
 Terms reflect 30 days payable and receivables.
 Pro Forma anticipates up to $250,000 investment for this round.
Strategic Sourcing
Forward Looking Financial Statement
Profit & Loss Year 1 Year 2 Year 3 Year 4 Year 5 Investment
Net Sales $1,275,481 $7,883,849 $17,621,398 $30,788,225 $53,622,258 Founder
Gross Profit $277,264 $2,199,521 $5,564,435 $9,761,519 $20,954,554 Preferred
EBITDA ($239,488) $343,702 $2,005,601 $4,069,164 $11,686,950 Common
Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Total
Loans
Cash Flow Year 1 Year 2 Year 3 Year 4 Year 5 Total
Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Interest Paid
Cash Inc. / Dec.) ($46,777) $95,418 $1,098,203 $1,993,865 $3,676,704 Principal
Beginning of Period $0 ($46,777) $48,641 $1,146,845 $3,140,709 End Balance
End of Period ($46,777) $48,641 $1,146,845 $3,140,709 $6,817,413
Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Cash
Breakeven N
Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5 Least Cash
Total Assets $210,479 $1,114,031 $3,059,655 $6,478,957 $12,448,600 Most Cash
Total Liability $199,967 $804,525 $1,657,903 $2,875,788 $1,096,399
Equity $10,512 $309,506 $1,401,752 $3,603,170 $11,352,201
Total Liab. & Equity $210,479 $1,114,031 $3,059,655 $6,478,957 $12,448,600
Valuation $1,913,221 $11,825,773 $26,432,097 $46,182,338 $80,433,387
Revenue (1.5x multiple)
$50,000,000
$60,000,000
Profit & Loss
Strategic Sourcing ProFormaFinancial Statements
Prepared June 9, 2015
$7,000,000
$8,000,000
Cash Flow
$10,000,000
$12,000,000
Breake
All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise
assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to
the attainability of those assumptions or whether future results will occur as projected.
Strategic Sourcing
Forward Looking Balance Sheet
All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise
assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to
the attainability of those assumptions or whether future results will occur as projected.
Strategic Sourcing
Forward Looking Cash Flow Statements
All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise
assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to
the attainability of those assumptions or whether future results will occur as projected.
Strategic Sourcing
Forward Looking P&L Statements
All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise
assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to
the attainability of those assumptions or whether future results will occur as projected
Strategic Sourcing
Investor Details
**Additional Option of Convertible Note is available.
All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise
assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to
the attainability of those assumptions or whether future results will occur as projected.
Funding round is broken into five timelines within
our full round.
Strategic Sourcing
Projected Start-Up Costs
Strategic Sourcing is seeking up to $250,000
investment to guide us through the set-up stages which
consists of recruiting, training sales associates,
finalizing our team and building our infrastructure.
This opportunity offers investors
a chance to be part of a business
with scalability, great profit
margins and fantastic returns.
CONTACT US TODAY
Strategic Sourcing
PO Box 291
Oshkosh,WI 54903
920-379-5111
www.strategicsourcing2.com
MyTeam@StrategicSourcing.com

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Strategic Sourcing - Deck

  • 1. ONE SOURCE UNLIMITED SOLUTIONS Rhino eMarketing, LLC dba…
  • 2. "Businesses spend about 19 billion dollars plus or minus on promotional products, and about 150 or 170 billion on printing…people are still buying print, people are still buying promotional products and many of them are looking for people to add value to those products— not just sell on the cheapest price." CEO ~ Greg Muzzillo Proforma “There are no pronounced leader with a dominating market share within our 19.8 billion dollar industry” IBISWorld ~ Justin Ruthven Rhino eMarketing, LLC d/b/a Strategic Sourcing (hereinafter “Strategic Sourcing”) Offers:
  • 3.  Strategic Sourcing is a wholesale/distributor providing Print, Promotional Products and Apparel B-2-B.  S2 mission is to empower any sized business, offering marketing and procurement sourcing benefits with cost, exposure and time savings.  S2 sourcing ability includes end-column pricing from 150+ primary industry suppliers, nationally and internationally.  S2 internal information service maximizes data flow between suppliers, customers and our team.  S2 offers numerous beneficial programs from total project management to apparel revenue share.  Overall S2 has been established to A) Help any size business benefit through sourcing aggregates and B) Empower our sales staff to be more effective and happy.
  • 4.  Print, Promotional Products, Apparel  Our Market is $19.8 Billion (promotional Products), $22 Billion (Apparel), $167 Billion (Printing)  Up 7.21% Growth  8 out of 10 Businesses use distributors/wholesalers  Average profit margin of 53%  Industries serving: Education, Financial, Not- for-profit, Health Care, Construction,Trade, Real Estate, Government, Professional, Hospitality  88% recalled the advertiser from a promotional product received in the last 12 months Brand Awareness 12.67% (11.30%) New Customer/Account Generation 10.84% (11.52%) Trade Shows 10.45% (9.28%) Public Relations 9.58% (10.71%) Dealer/Distributor Programs 9.41% (7.59%) Employee Relations and Events 9.40% (9.14%) Employee Service Awards 6.59% (4.72%) New Product/Service Introduction 6.16% (9.13%) Not-for-Profit Programs 5.50% (7.86%) Safety Education 5.44% (4.18%) Internal Promotions 4.85% (4.44%) Customer Referral 4.35% (3.76%) Other 3.56% (4.98%) Marketing Research 1.20% (1.38%) Category of Sales Statistics sited from PPAI Reports
  • 5.  Lack of Service Directed Towards Small and Medium Size Businesses  Uneducated Purchases  Sourcing Inaccuracies and Limitations  Limited Purchasing and Marketing Sourcing Choices  Marketing Project Retention  Up-to-Date Knowledge Base  Lack of Time to Actually Sell  Bogged down with Backend Office Obligations  Limited Customer Service Support  Missing Marketing and Sales Tools  Shrinking Commissions  Rigid Company Culture  Operating Systems that don’t Work  Nickel & Dimed Costs of Selling
  • 6. For Our Customers For Our Sales Associates  No extra fees…Period  Dedicated customer service person  Product searches and presentations provided by dedicated customer service rep  End-column pricing from 150+ primary industry suppliers  Client proposals, sales orders, acknowledgements, order entry, all handled internally  Order tracking to insure in-hand dates are met, every order  No accounts receivable collections, handled internally  Aggressive commission structure  Sales collateral, business cards provided at no charge  Full Service Offerings no matter the size of the business  eCommerce Solutions  Total Project Management  Managing costs and reducing time  Branding across multiple locations  Supply-chain management  Reduction of time management with multiple vendors  Integration of online and offline marketing  Added value from economies of scale  Extensive breadth of services and products  Reality, we make procurement and marketing easy
  • 7. There are many distributor/wholesalers but few with successful models targeting our demographics.  True Competitors  Proforma – By far the largest with 820+ reps. Challenges occur with the support and additional costs that are charged. Everything from sales materials to business cards.  Safeguard – Most online advanced. Offerings are pretty deep but concentrate on mostly print.  iPromoteu – More concerned with bringing sales associates aboard.The rep still stays independent but utilizes their internal structure.The independent is responsible for all operations.  American Solutions – Has been around since 1981.They were at their best in the 90’s with challenges occurring in the early 2000’s.  AIA – Was growing dramatically, then had a power struggle internally. Reps show concern with lack of customer service and product sourcing with additional fees. Strategic Sourcing’s advantage over the most recognizable competition is our ability to generate strength to any size business and provide our sales associates with better sales tools, extensive support and generous commissions.
  • 8.  6 Demographics  4 Regions with Regional Managers (Midwest, South, East,West) and 20+ sales associates within each region  College Sales Model with Manager coordinating 1-3 student associates per college within 85 colleges  Hospitality Model with Manager coordinating 20+ sales associates within 4600 targets  4 Product/Service Lines  Print – Management of print, simplifying business processes by analyzing purchases, enhancing productivity and reducing costs  Promotional Products – Over 1 million products to offer through business marketing initiatives  Apparel – Very unique apparel programs, including revenue share, online designer tools and company storefronts  Total Project Management – Offering a mix of services that facilitates the customer with procurement and marketing end-to-end solutions  Scalable Ability  Extremely robust system integrating SAGE, Deco Network and Customer Focus Systems into one MIS  Average profit margins ranging from 25% - 70%  Sourcing Strategies  Includes 3 buying groups managing over 500 suppliers  Print sources are arranged demographically to support each region of sales
  • 9.  Todd Kempinger (CEO)  30 years of accomplished Business Leader & Entrepreneurship bringing a strong track record of performance in start-up, turnaround and high-paced organizations. Prior to establishing Strategic Sourcing,Todd founded Rhino Graphics,The Luggage Club and was involved with several other start-ups.  Bernie Emmons (Recruiting and Sourcing)  Over 40 years of experience serving the print and promotional products industry. Bernie brings a wealth of knowledge within the industry that allows S2 the ability to take advantage of personnel and sourcing.  John McCollins (Sales Management)  For the past 40 years John has been involved in the printing and promotional world taking on roles from controller to sales manager to general manager.
  • 10.  Financials are based on an accelerated growth of recruitment of sales associates. Growth ranges from minimal sales associates to over 100+ within 5 years.  All associates are 1099 independent contractors.  Average first year sales of $433,000 per sales associate. Source PPAI.  Sales Management includes 4 regional managers, 1 hospitality manager and 1 college coordinator benefiting from a 8% override on all sales associates invoiced orders.  Even though margins range from 25% - 70%. Financials calculate a 35% margin.  Terms reflect 30 days payable and receivables.  Pro Forma anticipates up to $250,000 investment for this round.
  • 11. Strategic Sourcing Forward Looking Financial Statement Profit & Loss Year 1 Year 2 Year 3 Year 4 Year 5 Investment Net Sales $1,275,481 $7,883,849 $17,621,398 $30,788,225 $53,622,258 Founder Gross Profit $277,264 $2,199,521 $5,564,435 $9,761,519 $20,954,554 Preferred EBITDA ($239,488) $343,702 $2,005,601 $4,069,164 $11,686,950 Common Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Total Loans Cash Flow Year 1 Year 2 Year 3 Year 4 Year 5 Total Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Interest Paid Cash Inc. / Dec.) ($46,777) $95,418 $1,098,203 $1,993,865 $3,676,704 Principal Beginning of Period $0 ($46,777) $48,641 $1,146,845 $3,140,709 End Balance End of Period ($46,777) $48,641 $1,146,845 $3,140,709 $6,817,413 Net Income ($239,488) $298,994 $1,092,246 $2,201,418 $7,749,032 Cash Breakeven N Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5 Least Cash Total Assets $210,479 $1,114,031 $3,059,655 $6,478,957 $12,448,600 Most Cash Total Liability $199,967 $804,525 $1,657,903 $2,875,788 $1,096,399 Equity $10,512 $309,506 $1,401,752 $3,603,170 $11,352,201 Total Liab. & Equity $210,479 $1,114,031 $3,059,655 $6,478,957 $12,448,600 Valuation $1,913,221 $11,825,773 $26,432,097 $46,182,338 $80,433,387 Revenue (1.5x multiple) $50,000,000 $60,000,000 Profit & Loss Strategic Sourcing ProFormaFinancial Statements Prepared June 9, 2015 $7,000,000 $8,000,000 Cash Flow $10,000,000 $12,000,000 Breake All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to the attainability of those assumptions or whether future results will occur as projected.
  • 12. Strategic Sourcing Forward Looking Balance Sheet All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to the attainability of those assumptions or whether future results will occur as projected.
  • 13. Strategic Sourcing Forward Looking Cash Flow Statements All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to the attainability of those assumptions or whether future results will occur as projected.
  • 14. Strategic Sourcing Forward Looking P&L Statements All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to the attainability of those assumptions or whether future results will occur as projected
  • 15. Strategic Sourcing Investor Details **Additional Option of Convertible Note is available. All the financial information is speculative and reflects Strategic Sourcing's business and financial objectives that are in no way guaranteed or otherwise assured. Actual results could be substantially less or greater than those included. Strategic Sourcing makes no representation or warranty as to the attainability of those assumptions or whether future results will occur as projected. Funding round is broken into five timelines within our full round.
  • 17. Strategic Sourcing is seeking up to $250,000 investment to guide us through the set-up stages which consists of recruiting, training sales associates, finalizing our team and building our infrastructure. This opportunity offers investors a chance to be part of a business with scalability, great profit margins and fantastic returns. CONTACT US TODAY
  • 18. Strategic Sourcing PO Box 291 Oshkosh,WI 54903 920-379-5111 www.strategicsourcing2.com MyTeam@StrategicSourcing.com