http://www.sustainabilityconsulting.com/sm-preview/ - A guide to outsourcing your social media, including how to define ground rules and set parameters, identify the tasks that you need to keep vs. the ones you can outsource to others, and examples of how we outsource social media at Strategic Sustainability Consulting. Part of the 8-week, self-guided "Social Media for Sustainability Professionals" program, offered by Strategic Sustainability Consulting and Taiga Company.

1. How to Outsource Your
Social Media
Strategic Sustainability Consulting & Taiga Company

2. How to Outsource Your Social
Media
 In this video, Jennifer discusses outsourcing
your social media, including how to define
ground rules and set parameters, identify the
tasks that you need to keep vs. the ones you
can outsource to others, and examples of how
we outsource social media at Strategic
Sustainability Consulting.

3. How to Outsource Your Social
Media
 If you liked this power tip, you'll love our 8-
week, self-guided Social Media for Sustainability
Professionals program, offered by Strategic
Sustainability Consulting and Taiga Company.
 www.sustainabilityconsulting.com/sm-preview

4. How to Outsource Your Social
Media
 Unsure where to start? What’s the best social media
platform? Not enough time?
 Building an online presence with blogging and profiles on
Twitter, Facebook and LinkedIn can be easy and fun.
 We share different approaches to social media success, what
works, and what doesn’t--with proven skills and best practices to
maximize your branding potential, communicate
effectively, organize your time and build a network of quality
contacts.

5. Get Social Media Savvy!
 Our online, self-guided course delivers practical
information you need to:
 Develop and promote your brand
 Establish credibility and improve online visibility
 Promote thought leadership
 Engage with interested stakeholder groups
 Drive targeted traffic to your website or blog
 Develop direct relationships with prospects, clients, influencers in
the sustainability / CSR space

6. What You Will Learn
 Through video discussions, homework, and
collaborative forum discussions, you will gain new skills
in:
 Strategy: See tried-and-true examples of two different sustainability
consulting firms successfully using social media to increase effectiveness
and reach, brand visibility, sales and business partnerships.
 Community Building: Learn how to grow your Twitter, Facebook, and
LinkedIn profiles using social media, targeting the correct online
communities and grow your business.
 Design: Learn the in's and outs of what is best to do, what not to do, best
practices, for website and blog design and functionality to best showcase
your business, promote your brand, and share your content across multiple
social media marketing channels.

7. What You Will Learn (cont.)
 Through video discussions, homework, and
collaborative forum discussions, you will gain new skills
in:
 Content: Learn to create and share engaging email content including:
articles, blog posts, promotions, links, featured content, tweets, and winning
subject lines.
 Results: Create a comprehensive social media strategy aligned with your
business goals including social media stats to measure the overall effectiveness
of your online marketing.
 Networking: Learn how to collaborate online with other sustainability
practitioners, small and large businesses, nonprofits, NGO's, and
associations, and exchange sustainability ideas and contribute powerfully in the
sustainability, CSR space.

8. Meet Your Guide:
Jennifer Woofter
 Jennifer Woofter, Founder and President
of Strategic Sustainability Consulting
(SSC)
 Jennifer has more than a decade of experience in
sustainability, corporate social responsibility, and
organizational accountability systems.
 She helps clients make the leap between good intentions and long-term
sustainable performance, and specializes in sustainability assessments and
planning.
 She has grown SSC from a 1-person shop to a thriving business that draws upon
more than 650 sustainability professionals around the world to deliver amazing
results.

9. Meet Your Guide:
Julie Urlaub
 Julie Urlaub, Founder and Managing
Partner of Taiga Company
 Julie consults, writes, speaks, blogs, and tweets on how
viewing your world through the lens of sustainability can
refresh your business and deliver uncommon results.
 Her effervescent attitude inspires others to eco action. With superstar green
blogging power and over 24,000 followers on twitter, she works with companies to
not only maximize sustainability strategies but also leverage social media to
communicate their story of how sustainability is making a difference in their
business and our world.

10. Here’s the Agenda
 Week 1 Getting Started: The Who, What, Why of Social Media for
Sustainability Professionals and their Brand. Define what social media is, its
various platforms, and begin defining your “voice” in the space.
 Week 2 Website: Wonder Wheel or Sign Post? Identify the key functions of a
website, understand the importance of keywords, Google search, and
conversion.
 Week 3 Business Blogging with a Purpose. Learn what a blog is, the
mechanics of setting up a blog, the best practices in blogging, and tools to
measure your success.
 Week 4 Tweet Your Way to a Better Brand. Discover the joys of Twitter, its role
in a marketing strategy, how to tweet and best practices for building a following
and engaging in the Twitterverse.
 Week 5 Getting Found on Facebook. Learn the difference between a
Facebook page and profile, appreciate the difference between using Twitter and
Facebook, how to build your page and profile and begin building relationships.

11. Here’s the Agenda (cont.)
 Week 6 LinkedIn, More than a Networking Tool. Discover how LinkedIn fits in
as a marketing tool for your business, how to build a searchable profile, and build
brand recognition.
 Week 7 Customer Conversion Using Calls to Action. Learn the basics of
creating good Calls To Action for conversion.
 Week 8 Think Like a Publisher: Be a Communications Conglomerate.
Identify the Social Media Outlets and Conglomerates in the CSR/ Sustainability/
Cause Marketing space and determine if they are a fit for your communications
outreach.
 Bonus Section: Exploring the Landscape of Social Media and Beyond.
Explore other popular social media platforms and how they contribute to a
marketing plan. We'll cover topics including Google+, podcasting, location-based
services (like Foursquare and Gowalla), and more!

12. More Rave Reviews

13. Get Started
 Visit our Social Media for Sustainability Professionals
page today to learn more:
 www.sustainabilityconsulting.com/sm-preview
 Would You Like a Free Sample?
 Check out more Social Media Power Tips on our website. If you
like them, we know you'll love the entire 8-week program!
 http://www.sustainabilityconsulting.com/power-tips/