Learn the basics of how to create and set up your Google Analytics account in this presentation by Chris Countey, SEO & Analytics Manager for Stream Companies.
2. Who you are talking
to
• Chris Countey
SEO & Analytics Manager
Stream Companies
• chris.countey@streamcompanies.com
• @chriscountey
• @streamcompanies
facebook.com/streamco
• http://www.streamcompanies.com
3. About me
• I’ve been building websites since 1999
• I’ve worked as an SEO for about 7 years for agencies, in-house for companies and as a
consultant
• I frequently attend and speak at local SEO meetups and conferences. I was one of a handful
of speakers who presented when Moz came to Philadelphia
• I have my GAIQ (Google Analytics Individual Qualification) Certificate
• My goal for 2014 is to help Stream become one of the very few agencies in the Philadelphia
area become a Google Analytics Certified Partner (GACP)
• Needless to say, I am a nerd
5. Google Analytics 101 Overview
I’ll discuss the following topics today:
•Why it’s important to measure website data
•How to set up Google Analytics for your
website (account & tracking info)
•How to clean up your data (filters)
•How to configure Google Analytics to initially
measure success (goals)
•How to create simple dashboards
•How to automatically email reports
•How to view standard reports (acquisition
vs behavior vs conversions)
•Resources
•
•
How Business Owners Use Google Analytics To Gain An
Edge & Make Smarter Decisions (blog post)
Custom Google Analytics reports and dashboards you can
download and install TODAY
•Q&A
7. Why is measuring website traffic data important?
Acquisition
Behavio
r
Conversion
s
8. How to set up Google Analytics
Unless you’re installing Google
Analytics on a brand new site,
it’s recommended that you
choose Classic
Analytics.
9. How to set up Google Analytics
Account Information
Tracking Code
10. How to set up Google Analytics
Adding the code to your
website
In order for Google Analytics to start
tracking data for your website, this code
needs to be added to the <head>
section of every page of your website.
Most sites use templates or place
holders for this part of your website. In
other words, you can add the code to
the template and it will appear on every
page of your site.
If you need to add this code to every
page of your website manually, please
call Stream immediately to discuss a
website redesign.
1-866-894-0092
Tracking Code
11. How to set up Google Analytics
Check your tracking
Once you’ve installed your tracking code,
visit your website.
Click Reporting > Real Time and you
should have at least one visitor, you!
(Hopefully you have a lot more than that!)
Real Time Visits
12. How to set up Google Analytics
If you need it later…
You can find your tracking JavaScript
code under Admin > Property
Real Time Visits
13. Filter Out Visits from Your IP Address
Now that we know Google Analytics is
tracking data, we want to filter out our
own visits.
As an SEO agency, Stream visits our
clients’ sites A LOT and we don’t want
our visits to skew the numbers.
How to Get Your IP Address
Visit whatismyip.com
Your IP will look like #.#.#.# or 192.168.1.1
14. Filter Your IP Address(es) in GA
Google Analytics Views
Adding the Filter
Before we create a new filter, we want to
create a new View of our data.
• In Admin, select your new View (calling
it Filtered Data is recommended)
• Select Filters, + New Filter
• Give it a name that indicates
who/where
• Select “traffic from the IP addresses”
• … that are equal to
• Enter your IP
• Visit your website and then view Real
Time visits again
We want to have at least 2 Views of our
website:
•RAW Data (everything)
•Filtered Data (excluding known IPs)
•You can create a view for pretty much
any filter you need
In GA, click the Admin button, select your
account and then your property.
The default view is “All Web Site Data”.
Click on it and select Create new view
15. Setting Up Your First Goal
Goal
The most basic conversions to
track are “contact us”
submissions
Test your form (good idea
anyway) to see what URL it
takes you to
Admin > Goals > Create New
Example
http://www.streamcompanies.com/lets
-talk
http://www.streamcompanies.com/tha
nk-you
New Goal > Type: Destination
Destination Equals to: /thank-you
For now, leave the Value and Funnel off.
Save.
16. Create Your First Dashboard
Reporting > Dashboards > New Dashboard
The Google Analytics Solutions Gallery has
a large variety of dashboards that are free
to download.
These can help you get started in learning
advanced GA while seeing some
actionable data at the same time.
•Create a New Dashboard
•Import from the Solutions Gallery
•Select Your GA View
•Your new dashboard will appear in that
view
17. Set Up Your First Automatic Email
From any report page, click on the Email
button at the top and choose your options
18. Back to this for a moment…
Acquisition
Behavio
r
Conversion
s
19. Don’t get overwhelmed! Break down the data.
Acquisition
SEO, PPC, Social,
Branding, Advertising
Behavio
r
Site speed, navigation,
design, content
Conversion
s
CRO, design, CTAs,
community
20. For more information on Google
Analytics for business, please read my
blog post:
How Business Owners Use
Google Analytics To Gain An
Edge & Make Smarter
Decisions
Thank you!
Watch for the Replay!
twitter.com/streamcompanies
facebook.com/streamco
email:
chris.countey@streamcompanies
twitter: @chriscountey