Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
3. Today, we’ll discuss…
Leveraging the Big 3 &
Creating an Action Plan for Success
Facebook
LinkedIn
Twitter
An Action Plan for Success
4. “Big 3” Channels: Facebook
Audience is consumer-based
Largest age segment is 25-34
Great for sharing
Integrates well with a lot of
other sites and applications
Oversaturated channel
11. Facebook:
Build Your Stadium (Page)
Add cover photo and profile
image
Add content about business
including contact information
Include “http://” before website
Customize Facebook URL
12. Facebook:
Fill the Stadium with Fans
Import email contacts
Add “Like” box to website
Add URL to:
Business Cards
Print Ads/Brochures
Email Signature
13. Facebook:
Make Them Cheer
Generate exclusive fan offers
Ask open-ended questions
Share relevant, valuable
content
Encourage sharing and
interactivity
14. “Big 3” Channels: LinkedIn
Audience is business-based
Largest age segment is 35-44
Two powerful gems: groups and
advanced search
Recommend creating a
company page, but it can remain
static
Relationships a MUST
18. LinkedIn:
Build Your Office (Profile)
Fully complete profile
Include photo, strong headline,
summary, and skills
Use all three website links
Customize public profile link
19. LinkedIn:
Fill Your Rolodex
Start connecting with others
Join groups of target audience
Use advanced search for
targeted outreach
Add custom profile link to print
materials and email signature
21. “Big 3” Channels: Twitter
140-character limit
Largest age segment is 25-34
followed by 18-24
Channel is wide-open
Strong customer-service outlet
Language can be confusing
(hashtags, re-tweets, etc)
24. Twitter Terminology
Tweet
When you post a message on Twitter
Retweet (RT)
When a tweet is shared with others
by clicking the ‘retweet’ button
below it
27. Twitter Terminology
Hashtag
The pound sign or “#” sign -
used to categorize content & join a
conversation on common interests.
If you click on a hashtag, it will take
you to list of everyone tweeting with
that hashtag
33. Twitter:
Build Your Following
Import contacts
Use “Discover” tab
Follow leaders
Follow targeted audience
Consider free tools to help
build audience
Share and engage
38. A Plan That Works: Goals
Sample Goals
Increase website traffic
Establish credibility
Build your audience/following
Increase engagement
Drive foot traffic to a location
Increase Search Engine
Optimization (SEO)
40. A Plan That Works: Channels
Select the Best Channels
Determine your target audience
Find where they are on social
media
Choose the media that match
your goals and target audience
42. A Plan That Works: Audience
Audience: Build During Use
Join LinkedIn Groups; make
personal connections
Use hashtags and mentions in
tweets
Beware of offers that
‘guarantee’ immediate fans or
followers
44. A Plan That Works: Content
#1: Brainstorm by asking questions
What value can I provide? How can I
educate my audience?
What’s timely and relevant?
What’s interesting about my business?
#2: Write Down Your Goals
#3: Align Brainstorm w/Goals
45. A Plan That Works: Content
Content Example
NYC Luxury Apartments
Short-Term Goals:
#1: Establish Credibility
#2: Drive Traffic to Website
#3: Increase Engagement
46. A Plan That Works: Content
Goal: Establish credibility
47. A Plan That Works: Content
Goal: Drive Traffic to the Website
48. A Plan That Works: Content
Goal: Increase engagement
49. A Plan That Works: Content
Content Guidelines
Shorter and punchier is better
Knowledge is power
Engage the audience
Reveal ‘human side’ of business
Use sales pitches sparingly
Proofread content
51. A Plan That Works: Execute
Execute the Plan
Assign responsibilities
Monitor channels
Engage/respond
Put a plan in place for handling
negative feedback
52. A Plan That Works: Evaluate
Evaluate the Plan
What worked? What didn’t
work?
What can & should you shift?
What should the next 90 days
look like?