This document discusses how to use social media to build a personal brand that helps with job searching. It recommends establishing a LinkedIn profile, joining industry groups, and following experts on Twitter to network and showcase knowledge. Managing your online brand involves using a consistent professional photo, monitoring online mentions, framing content to project the right image, and keeping other social media PG-rated. A case study shows how blogging about science helped a student connect with influential writers and land an interview. Overall, the key is setting goals, identifying influencers, connecting with them authentically, and continually promoting yourself online in a positive way.
7. Personal Branding
→ Creating a positive personal
brand can only help your job
search
→ A negative personal brand
could potentially disqualify
you from a job
8. Personal Branding
A strong potential hire typically has:
→ Professional dress
→ Clear communication
→ A set of skills/knowledge that
others do not
9. Personal Branding
YOU have an advantage because:
→ You can start now!
→ Position yourself in a positive
light/frame brand
→ Connect with and build your
community
11. Social Media & the Job Search
How Can You Use Social Media to
Network your Way Into a Job?
12. Social Media & the Job Search
→ Establish a LinkedIn profile
→ Connect with those who can
attest for your skills
→ If you are doing any volunteer or
community service work, be
sure to list that on your profile
13. Social Media & the Job Search
→ Join groups of the industries you
would like to be a part of
→ Start a blog to showcase your
knowledge and experience in an
area of study
→ Follow industry experts on
Twitter – this is a great way to
monitor the pulse of a field
15. Managing Your Online Brand
→ Have a strong professional
photo and be consistent about
using it across the web
→ Sign up for Google alerts
(google.com/alerts) to receive a
notification when you’re
mentioned online
16. Managing Your Online Brand
→ Decide what you want your
Google search engine results to
reveal
→ Frame content – voice and
message – to align with the
image you want to project
17. Managing Your Online Brand
→ Establish a strong, consistent
presence on relevant media -
don’t try do it all
→ Follow and connect with key
players in your industry
→ If you’re a strong writer, blog!
20. A Case Study
→ The Location: The University of
Wisconsin
→ The Class: Building a Personal
Brand with Blogging and Social
Media
→ The Timeframe: 16 weeks
→ The Student: Erin Podolak
21. A Case Study
→ Step #1: Establish a Clear Goal
→ Erin’s goal: Gain the attention of
a larger audience as she neared
graduation
→ Stretch goal: Gain recognition
from Scientific American
22. A Case Study
→ Step #2: Identify Influencers
→ Erin’s Influencer: Bora Zivkovic,
blog editor at Scientific
American
23. A Case Study
→ Step #3: Identify How to
Connect with Influencers
→ Erin’s Plan:
→ Lay the groundwork with
Twitter and Blogging
→ Follow and connect with
science writers, including her
‘Influencer’
24. A Case Study
→ Step #4: Blog to Offer Value and
Promote Self
→ Erin’s Blog:
→ Called “Science Decoded”
→ Content strategy: show people
what she can do
→ Link to goal: Science blogging
community very active;
connect w/power players
25. A Case Study
→ Step #5: Assess Results
→ Erin’s Results:
→ Received an email from Bora
inquiring if she would like to be
featured in an interview piece
dedicated to new and young
science writers
→ YES, goal achieved!
27. Build Your Personal Brand
What’s YOUR personal brand and
how will you use social media to
make it work for you?
28. Build Your Personal Brand
→ Step #1: Establish a clear,
specific goal
What will success look like?
→ Step #2: Identify influencers to
connect with
→ Step #3: Identify how to connect
with influencers
Choose tools and messages
29. Build Your Personal Brand
→ Step #4: Do the work to get
recognized and build meaningful
professional relationships
→ Step #5: Learn to self-moderate
to determine if you are getting
closer or farther from your goals
30. Build Your Personal Brand
→ Share your personal branding
work with me – and with my
LinkedIn group: Personal Brand
Management
bit.ly/personalbrandgroup