This document provides an overview of how to use Twitter for HR purposes. It begins with statistics about Twitter and explains what Twitter is. It then discusses how to set up an account and profile, cover etiquette and best practices, and explores ways to use Twitter to enhance one's HR career such as networking, staying updated on the industry, and recruiting. Specific HR uses like monitoring vendors and providing company updates are also reviewed. The document aims to demonstrate how Twitter can benefit both individuals and companies in the HR field.
5. “Embracing Social Media isn’t just a bit
of fun, it’s a vital way to communicate,
keep your ear to the ground and improve
your business.”
~ Sir Richard Branson
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6. Twitter Stats You Should Know
About 1 billion users – 10th highest world population
500 million “tweets” per day
2.1 billion search queries per day
Fastest growing demographic: 54 – 65
76% of active Twitter uses access via mobile device
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7.
8. So What Is Twitter?
Community and Conversation
A “micro-blogging” platform
Limited to 140 characters
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“What we have to do is
deliver to people the best
and freshest most relevant
information possible. We
think of Twitter not as a
social network, but it's an
information network. It
tells people what they care
about as it is happening in
the world.”
~ Evan Williams, Co-
Founder
9. Setting Up Your Account
Step 1:
Point your browser to www.twitter.com
Download the Twitter App on your
phone
Step 2: Click on “Sign Up”
Step 3: Complete the four questions:
“Full Name”: This is your real name and it is
searchable and visible.
“Email”: Is private but can also be searchable
“User Name”: This is the name people will use
to follow you. Keep it short.
“Password”: Private and of your choosing.
Step 4: Click on “Sign Up”
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10. Your Profile
Photo:
Upload a professional looking headshot
or avatar
Logo for business owners
Header:
Similar to your Facebook header
(background)
Upload your own photo
Websites with sized photos:
Twitrcovers.com
Twitterbackgroundsgallery.com
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11. Your Profile
Name:
The “full name” you entered upon
registration
Can be anything you’d like it to be
Location:
Helps to build a sense of localization
and community
Web:
The primary non-Twitter destination
of your choice
Often includes websites, blogs,
LinkedIn profiles, etc.
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12. Your Profile
Bio:
You have 160 characters to include anything you’d like.
Think of this as your Twitter resume
Protect Your Tweets:
Not recommended
No one can follow you without your approval and can’t read your tweets
without following you
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13.
14. Remember – It’s About Community, Conversation and
Relationships
Be Authentic
There is only one you so let yourself shine
Attempt to achieve a balance between the personal and professional
Like email, tweets can be misinterpreted without context
If you wouldn’t say it to someone’s face, don’t say it on Twitter
Minimize automation – automatic DMs and too much scheduling
Followers
Follow back is nice but not required
Set a balance of following to follower ratio
Don’t be afraid to “unfollow”
If someone follows you AND you follow them back – thank them through
Reply or DM.
They will see everything you tweet (so keep that in mind)
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15. Common Etiquette
Retweets
If one of your tweets is “RTed”, try and thank those people
publicly
Feel free to add color commentary to the RT
Without comment this is your implied endorsement of that user
and their thoughts or content
Try and lift one another up to the benefit of the community
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16. Common Etiquette
Add Value
Think about your audience
Tweet more than just headlines, quotes and links
Don’t overuse #hashtags
Take It Offline
Remember your tweets are visible
Use Direct Messages when it becomes a lengthy
conversation
Reach out to just one person a week and request a chat
Locate fellow HR pros in your area
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18. Best Practices – Time Management
Focus Your Followers
Favorites
Use to mark tweets you want to go
back to
Lists
Organize Followers by Criteria
If clicked on, only shows the
tweets for those users
You can follow the lists of
others – others can follow yours
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19.
20. Using Twitter to Enhance Your HR Career
Grow your network – follow HR Experts, Thought
Leaders, Analysts and Trendsetters
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22. Using Twitter to Enhance Your HR Career
Gain Credibility and Build
Your HR Brand
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23. Using Twitter to Enhance Your HR Career
Land Your Next HR Job
Post messages about your search
Search key words such as your title, profession, industry
Follow/Engage with Companies you want to work for; follow
their job tweets
Use Twitter job boards
Gather Information About Your New Company or Those You
Want to Work For
Twitter Search
Culture, Products, Jobs
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24. Using Twitter to Enhance Your HR Career
Land Your Next HR Job Cont.
As with LinkedIn, be a thought leader: post articles, “Favorite”
tweets, RT (Return Tweet), RT with or just comment on the
twitter discussion/post.
Link your Twitter Profile to Your LinkedIn Page for automatic
tweets whenever you post on LinkedIn.
Follow Hiring Managers and other KEY Staff at companies you
want to work for and/or are applying to. Engage with them.
Job Search Twitter Tips
These are many of the same tactics used in traditional job
searches only adapted for Social Media.
Think of and utilize Twitter as you do LinkedIn.
Be sure to Thank those who help via “DM” (Direct Message)
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25. Using Twitter to Enhance Your HR Career
Reinforce Your Professional HR Image
Create a focused, targeted profile
Claim your twitter handle
Upload a professional head shot & create a custom header
Link your personal website or LinkedIn profile
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26. Using Twitter to Enhance Your HR Career
Stay Updated on HR Conferences
Organizations like SHRM use twitter to provide updates
If you can’t attend – use the conference #hashtag to follow
the Live Tweeting:
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34. Communities of Interest - Twitter Chats/Twitter Feeds
Your Own Company
Chat/Twitter Feed
Training Program
Reinforcement
Benefit
Announcements
Emergency
notifications
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36. Additional Uses of Twitter on the Job
Seek Peer Advice and Review
Identify Local, National and Virtual Events
Access Surveys, Research and Benchmarks
Promote Corporate Social Responsibility/Philanthropy
Enjoy Free [Everything]!
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Intro
Why we got on twitter
HOW many people are on twitter
HOW many people are active on twitter
How many people are using twitter for professional job related reasons?
Whether you use Social Media personally or professionally – it is impacting the workplace, the workforce and has become a competitive edge for business.
People buy products and services based on the recommendations of others – recommendations on companies to work for and managers to work for are rapidly following.
Social media is not only creating a new skill set ,it is raising the importance of other leadership skills:
Collaboration
Traditional communication in companies has a hierarchy and structure; social media communication is up and down, across and diagonally. It brings down silos and encourages collaboration.
Relationship Building and Trust
Employees have always valued relationships and trust. Social Media is raising the expectation on transparency and authenticity.
Learning Agility
Technology changes so fast we need; we are forced to stay abreast of new trends to stay competitive.
Ability to work globally/remotely
The workplace is flat – social media is both driving this and supporting this. We will need to be adapt at the tools being used to remain relevant.
It is a driving force between companies who are successful and who are not, and it is a force behind the success of individuals and their ability to maintain their competitive edge.
Screen shots of phone set up
Make more succienct
Find relevant people to follow – people that matter to you and you want to establish a relationship with. Twitter is like the first handshake at a party. Tweet them, interact, ask questions, you will learn what they read, conferences they attend, blogs they follow. Ask to talk in person.
Twitter is about sharing information. Put our relevant information to your followers, helpful HR tips, links to HR articles, quotes. It is like having your own mini blog. It can be a great way to establish your expertise within your specialty. Your followers may retweet if they find it interesting and their followers may follow you.
Dan Schawbel is a personal branding consultant. He is a good example of some who builds his own brand through twitter
Don’t tweet information no one cares about I;e what you had for lunch.
If you’ve provided great information and have proven yourself as a thoughtful, intelligent person, your followers will be happy to extend a helping hand. A few re-tweets brings your profile a long way.
Start to post questions about your job search. Something like, “Looking for new ways to connect with HR generalists in the Chicago area. Any suggestions?” Be sure to direct message a thank you to anyone who replies.
In reality, these are the same tactics used in traditional job hunting, just magnified..
Don’t forget to thank those that help you!
If you’ve provided great information and have proven yourself as a thoughtful, intelligent person, your followers will be happy to extend a helping hand. A few re-tweets brings your profile a long way.
Start to post questions about your job search. Something like, “Looking for new ways to connect with HR generalists in the Chicago area. Any suggestions?” Be sure to direct message a thank you to anyone who replies.
In reality, these are the same tactics used in traditional job hunting, just magnified..
Don’t forget to thank those that help you!
Many recruiters and hiring managers watch Twitter closely. You want to be sure your participation is professional in content, because anything that is in poor taste can rule you out, just as a consistently professional brand can rule you in. Here’s how you do that: