Hints and tips on how to use social media strategically for your business start up

1. Social Media for Business

2. Social media history
Before the internet we used to gather to
buy things

3. Now we search for them

4. Social media is……
Paid
Internet advertising
Pay per click
Mobile ads
Sponsorships
Paid applications
Earned
Social media
Word of mouth
Forums
News and PR
Blogs
Owned
Websites
Mobile websites
Mobile apps
Customer care

5. Social media is…
• Sites are which interactive – it is not a business speaking to its customers, it is a two way communication
• Sites which NEED customer interaction in order to truly succeed
“It is not what you say, its what they say that matters”

6. Social media isn’t
• Purely self promotion
• The panacea for all of your marketing
• A chance to show off
• Easy – its more time consuming than you think
• Always free – platforms are making it harder and harder for organic reach
• Private – your competitors can watch what you are doing

7. Who is doing it right?
Dell have sold more than $6.5m in sales
via twitter alone!

8. Who is doing it right?

9. Who is doing it right?
The goal of Innocent’s social media marketing is to
become a place where people want to visit.
Their method: Start conversations.
They’ve uncovered a couple of ways to do this that work
well for their brand:
• They speak like humans without using jargon or
buzzwords to sell their product.
• They join the conversations already happening by
reacting to events.

10. The goal of Innocent’s social media marketing is to become a
place where people want to visit.
Their method: Start conversations.
They’ve uncovered a couple of ways to do this that work well
for their brand:
− They speak like humans without using jargon or buzzwords to
sell their product.
− They join the conversations already happening by reacting to
events.

11. The lessons learned
• There are many lessons to learn from these social media campaigns.
− Change the tone of the conversation to be positive and uplifting.
− Turn boring into entertaining (like Staples).
− Tap into the emotions of your audience.
− Don’t shy away from taboo subjects that relate to your brand.
− Be human and entertaining (like Innocent).
− Use social media to engage with customers instead of sell (like Innocent).
− Spark word-of-mouth marketing by giving out incentives for talking about your brand.

12. Before social media
One message

13. After social media
We have reach like never before
Where you can engage and
nurture customers

14. A social media strategy
Goals Audience Channel Message Feedback

15. Goals
•Write down specific goals and
measures you want to achieve
−Increased followers
−More web visits
−More sales

16. Goals – pirate methodology

17. Audience

18. Competitors
What are your competitors doing?
Who are they? What are they doing that I like? What are they doing that I don’t
like?
Local, regional and national What can I learn? Maybe something is missing?
Know them, follow them, like them Is it transferable? What can I learn?
Any good ideas? How can I use it to my advantage?

19. Channels
• Which one is best?

20. Frequency

21. Set your home base
Own website Facebook page
Blog page Instagram site

22. Then point everything towards it
Home
base
Facebook
Twitter
LinkedIn
You tube
Tik Tok
Instagram

23. Messages - Engage
Ask questions
Make sure your
comment on
todays post to win
two free tickets
Thanks for
reaching out. How
can we help?
What do you like /
dislike about our
new product?
How could our
products help
you?

24. Messages - Engage
Actively engage
That’s a great post.
Thank you for
sharing
Our thoughts on
this are….
Thanks for the
reshare / like

25. Messages - relevance
• Before you share content make sure that it adds value to your audience
• Think about
− Does it help them?
− Does it provide them with useful knowledge or advice?
− Will it be useful?
− Does it share something new?
• If its relevant its unlikely to be ever SPAM!

26. Messages - calendar

27. Page
How do I know if its working?

28. Measurement – pirate methodology

29. Feedback
• Analytics tools
− Google Analytics
− Facebook analytics
− Twitter analytics
− LinkedIn analytics

30. Feedback

31. Feedback

32. Tools

33. Social media do’s and don’t for business
• DO: Complete & Update Your Social Media Profiles.
• DO: Separate Business & Personal Accounts.
• DO: Share Thoughtfully.
• DO: Post Regularly.
• DO: Prioritize Your Networks.
• DO: Interact With Your Audience.
• DON’T: Be Needy.
• DON’T: Be a Spammer.
• DO: Be Transparent to Gain Trust.
• DON’T: Complain.

34. Final tip
• Repurposing your best social media content is key to getting consistently good results.
• While you can post the same content on multiple platforms, it’s essential that you should customize it for
each platform you’re repurposing it for.
• Facebook posts should not have hashtags, for example, while tweets should have a few and Instagram
posts should have a lot.
• You’ll also need to be more concise on Twitter, and have a more professional tone on LinkedIn.
• Content going to Pinterest and Instagram should only utilize high quality images.

35. Lets get started

36. Listen
Goals
PlanExecute
Analyse
• Find out what your
audience is saying
• Where are they
spending their time?
• What are your
competitors doing?

37. Listen
Goals
PlanExecute
Analyse
• Determine what it is
you want to
accomplish
• Make the goals as
tangible as possible

38. • Determine your target
audience
• Develop your plan /
strategy
• How does this tie in
with all of your
marketing?
Listen
Goals
PlanExecute
Analyse

39. Plan
Message
What are you
going to say and to
whom?
Create a list of
topics
Timing
Plan a schedule for
the release of
information
Consider what else
you are doing:
NPD
Other marketing
Media
What different
social media
channels will you
use?
Plan the release of
the same
information across
many channels at
the same time

40. Listen
Goals
PlanExecute
Analyse
• Execute and monitor
your campaign
• Reply to comments,
feedback, questions

41. • Look through your
analytics reports
• Measure success
• Repeat!
Listen
Goals
PlanExecute
Analyse