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20 Interesting Things: Crowdsourcing June 2010

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David Stutts
David Stutts

The document summarizes 20 examples of companies that have utilized crowdsourcing. Some examples highlighted include Domino's Pizza allowing people to earn cash rewards for referrals, Mountain Dew having fans help create and market new flavors, and the Royal Opera House crowdsourcing the libretto for a new opera through Twitter. Overall, the document shows how crowdsourcing can give customers control and create personalized outcomes for brands.

Tecnología
1 de 24
 
BEFORE WE BEGIN ,[object Object],[object Object],[object Object]
#1 DOMINO’S PIZZA UK ,[object Object],[object Object],Source: sourcewire.com
#2 MOUNTAIN DEW ,[object Object],Source: mediapost.com The DEWmocracy platform has become a pedestal for collaboration among fans, as Pepsi loosens control and turns over the creative process and marketing to those who dig deep into their pockets to support the brand. Learn more here .
#3 RYZ WEAR ,[object Object],Source: Trendhunter.com
#4 STARBUCKS ,[object Object],Source: Trendcentral.com
#5 FOOD52.COM ,[object Object],Source: techcrunch.com
#6 JONES SODA ,[object Object],Source: Adage.com (Nov. 2008)
#7 PAPA JOHN’S ,[object Object],Source: qsrmagazine.com
#8 THE ROYAL OPERA HOUSE LONDON ,[object Object],Source: Springwise.com
#9 VITAMINWATER ,[object Object],Source: adweek.com Eric Berniker, VP, marketing for Vitaminwater, said that in the first phase, the company “eavesdropped” on Facebook and Twitter conversations about which flavors were gaining popularity. After that, the company diagnosed which vitamins and minerals consumers wanted via a Facebook quiz. Finally, fans were called in to develop a name, design and copy for the bottle. The product went live in March 2010. Learn more here and here .
#10 L’ANIMA ,[object Object],Source: gadgetfiends.com
#11 KETTLE CHIPS ,[object Object],Source: uncrate.com
#12 SOUR ,[object Object]
#13 OPENSTREETMAP ,[object Object],Source: wikipedia.org The map display features a prominent “Edit” tab and a full revision history is maintained. Registered users can upload GPS track logs and edit the vector data using the given editing tools. Learn more here .
#14 DORITOS ,[object Object]
#15 PROJECT SPLITWHEEL ,[object Object],Source: trendhunter.com The online team will brainstorm cutting-edge concepts to develop a prototype sports car for Caterham Cars. All aspects of the design will be considered, from the car’s power, styling, handling, and advanced technology. Members also will take part in voting on what makes it to the final design. Learn more here and here .
#16 ELEMENTS ,[object Object],[object Object],[object Object],Source: Iconoculture
#17 DUNKIN’ DONUTS ,[object Object],Source: mashable.com
#18 PABST ,[object Object],Source: Spirngwise.com
#19 NETFLIX ,[object Object],[object Object],Source: NYDailyNews.com
#20 BP OIL SPILL ,[object Object],Source: Mashable.com The Oil Spill Crisis Map includes a Web-based map that shows, in real time, reports of everything from job loss to wildlife endangerment along the coast. Reports are filed via text message, e-mail, Twitter and the Web. The map itself is a rather intriguing tool (and promises to be more illustrative as more people contribute) but the actual reports are perhaps even more effective. Learn more here .
WRAP-UP ,[object Object],[object Object]
CONTACT AND MORE INFORMATION ,[object Object],[object Object],[object Object]

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