SlideShare una empresa de Scribd logo
1 de 61
effective   Social Media
                                 for
Construction Professionals




                         @Subutcher
                  JustPractising.com
                             Opte.org/maps
curtiskennington
Web 1.0 - Broadcasting




                   waybackmachine
Web 1.0 - Growth = Noise


    50m in 10 years




                           netcraft
Web 1.0 - Search
Brochure Websites
Web 2.0 - Growth


50m in 8months




                    netcraft
Web 2.0 - Conversation




www.justpractising.com
Web 2.0 - Conversation




http://mentionmapp.com/
Social Media




               http://theconversationprism.com/
Sashi
Your advocates
speak well of you
when you're not there.
Nicole Bachmann


                  Golf by Robert Scoble
We are
                                               SMEs




Source: RIBA 2009 Chartered Practice Members    Staff Numbers by firm
No more
work




  Graph: brickonomics
More Competition




                   Plaice Design Company Ltd
If your business plan is
“
    ‘sit tight and wait
         until the good
          times return’
     then you are going to fail




          constructioncode.blogspot.com
            construction-manager.co.uk/
We pretend we’re good at it
…but we aren’t
You Don’t
Know Everything




                  Article
You
Don’t
Need
To




        BIM and Integrated Design
But Why do it online?




            http://theconversationprism.com/
Saves Time
Don’t Do it
Twice
I can find out
about you
… make it
what you
want
www.evernote.com




Collaborate
Everyone is Doing it   Eric Fischer
Do it where they are
Change Behaviour




             constructco2.com
Compete on
Expertise
Don’t be overwhelmed




          walid.hassanein
Turn off
noise.




   jemasmith
Have a Strategy




        © Su Butcher http://www.justpractising.com
How to Start




                       • Audit
                        • Plan
                       • Train
                  • Implement
                    • Measure

Wildxplorer
Audit




HiggySTFC
A
Construction
   Company
 … is on Linkedin
Competitors




… are on Linkedin
Keep in Touch
Don’t just shout!
Be Useful




        mattimattila
Plan




Charlie Phillips
© Su Butcher http://www.justpractising.com
Train




        smi23le
Company Homes
and Outposts
Make Social Objects



• Useful
• Shareable
• Free
http://www.stickyworld.com/
Go Hunting
Start Farming
http://www.esi.info/
http://architectmap.net




     Make
 footprints
Measure
what Matters
#RIBAvillage
Recap:


   • Talk to each other




                          • Do it online



                                Twitter Stream Graphs
@SuButcher

Thank You.   www.justpractising.com
             Images: Creative Commons




                                        © Su Butcher

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RICS Suffolk - Effective Social Media in Construction

Notas del editor

  1. Today most architects websites are structurally pretty much the same as that one I built in 1995.
  2. The changing Face of Specification and Selection - CIMCIG 22nd September 2011 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  3. 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  4. 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  5. But the fact is none of us need to know everything, if we talk to each other. BIM (Building Information Modeling) will only happen if we start collaborating, both between disciplines and inside our practices. The benefits are huge, but as Randy Deutsch asks, can we cope with the social change?
  6. The changing Face of Specification and Selection - CIMCIG 22nd September 2011 09/11/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links
  7. =
  8. Thank You.