Branding 2.0 explains about the brAND CONNECTION WITH IS CUSTOMERS ITS NOT ABOUT FEATURE ITS ABOUT CONNECTING STORY TO A CUSTOMERS LIFE AND NEW MANTRA OF BRANDING "BRANDING 2.0"

1. Branding2.0

2. WHAT’S OUT…
• Proposition
• POD
• Information
WHAT’S IN…
• Storytelling
• POV
• Experience

3. Proposition
Stronger. Faster.
Cheaper. Better.
Best seller’s in Under Garments

4. Jockey inspires customers in
a way that you are
• UNSTOPPABLE
• PLAY TO WIN OR DON'T
PLAY AT ALL
Storytelling
Engage. Entertain.
Involve. Inspire.

5. POD
Point-of-Difference
POV
Point-of-View
Jockey or
Nothing
Nothing Fits
Better
Show
You’re
Jockey

7. Make your day even
more comfortable
Experience Information
Modern
Quality
Attitude
Style
Fashion
Comfort
Inner Garment

8. WHAT’S OUT…
• Proposition
• POD
• Information
• Repetition
WHAT’S IN…
• Storytelling
• POV
• Experience
• Surprise

9. Proposition
World's leading innovator in athletic footwear,
apparel, equipment and accessories

10. Story Telling
• “If you have a body, you are an athlete”
• To bring inspiration & innovation to every athlete in the
world.

11. POD POV
• NikeID
can change the color of the
“swoosh” , the overlay , the
tongue of the shoes, etc’
• Nike+Ipod
which is a device which
measures and records the
distance and pace of a walk
or run
• JUST DO IT

12. Information
• Initially a sports brand, positioning itself in
terms of design, quality and technology.

13. Experience
• “Better for it campaign”
largest initiative in supporting and
motivating women's athletic
journeys
• “Just do it”
Positioned to “emanate a
Level of soulfulness in
communication that people crave

14. Repetition
Surprising

15. POEM
PAID MEDIA
TV commercials
EARNED MEDIA
#NikeFuel generated thousands of Tweets and Vine
videos
OWNED MEDIA
•Nike has separate Facebook pages for each of its product
categories.
•American football page is updated several times per week
with a focus on athletes and products.
•it's own social network Nike+(plus).