Marketing Management

1. Name:- Premkumar vyas
Roll no:- 32

2.  Marketing is about identifying and meeting
human and social needs.
 One of the best definition is “meeting needs
profitably”.

3.  Goods
 Services
 Events

4.  Need
 Want
 Demand

5.  Network information technology
 Globalization
 Deregulation
 Privatization
 Heightened competition
 Industry convergence
 Retail transformation

6.  Disintermediation
 Consumer buying power
 Consumer information
 Consumer participation
 Consumer resistance.

7. Marketing mix
four P’s.
 Product
 Place
 Promotion
 Place
Modern marketing
management 4 P’s.
• People
• Processes
• Programs
• Performance

8.  Developing marketing strategies and plans
 Capturing marketing insights
 Connecting with customers
 Building strong brands
 Shaping the marketing offerings
 Delivering value
 Communicating value
 Creating successful long term growth.