Sue Bell

Sydney Area, Australia Australia

Market & Social Researcher. Qualitative Research, Semiotics, Plain Language specialist. Principal: Susan Bell Research

Advertising / Marketing / PR

As a researcher, I love to design research to help clients develop better products and processes, and to communicate in the language of their customers. I blend consumer research with cultural insight and blend new thinking about the mind with best practice in research. I run a boutique market/social research agency based in Sydney, Australia. Over the last 20 years: I have conducted a range of market research projects to help FMCG clients - from both marketing and R&D/sensory - develop and fine-tune concepts, products and services so that they meet consumers' practical and emotional needs. I have helped commercial, not-for-profit, and government clients develop effective communicatio...