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Similar a Linked in presentation
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Linked in presentation
- 1. For Business Susan Kates - MBA
- 2. LinkedIn for Business Agenda 1. Why LinkedIn 2. Your LinkedIn Profile 3. Building your LinkedIn Network 4. Using LinkedIn for Finding and Attracting Customers
- 3. Why LinkedIn? LinkedIn hits 7 M from Canada, 74 M from US, 11M in UK, 11 M in Brazil, 18 M in India Approximately 2 members/second join 86,400 seconds/day = 172,800 registrations per day
- 4. Why LinkedIn? It’s not about what you know but who you now.
- 5. Why LinkedIn? THE business networking site
- 8. LinkedIn Profile • Put more emphasis on your profile photo. • Work on your headline--it's more important than ever! • The summary section is much more prominent. • http://topdogsocialmedia.com/linkedin- training-creating-the-perfect-profile/
- 9. Building your Network Grow your network: Connect
- 10. Finding & Attracting Customers
- 11. Finding & Attracting Customers The 7 Phases of a LinkedIn Master Strategic Plan: 1. Assessment – Assess your strengths, weaknesses & needed assets for success 2. Strategic Plan – Outline a Strategy, confirm your call to action, voice, appropriate automation, scalability opportunities, etc… 3. Product & Marketing Path Development – Identify what works for your target market 4. Lay the appropriate foundation – it’s not enough to simply put up your name and call it a day! 5. Get Found – Apply strategies and tactics to attracting your market to you internally on the site 6. Build a community – Groups can help you to build highly targeted or massive sized pools of targeted key constituents, prospects, clients, etc… 7. Promotion, Campaigns, Word of Mouth – Attract your market into your Social Circle of Influence
- 12. Finding & Attracting Customers • Create a social media policy • Profile guidelines • Build authority and generate leads • Use LinkedIn to profile your business • Actively identify potential leads using the advanced search function • Content plan
- 13. Finding & Attracting Customers Join Groups
- 14. Finding & Attracting Customers Create a slideshare presentation
- 15. Recommendations
- 16. Recommendations Just get started