Market Booklet for the SLCC09 Music Track

1. SLCC 09
Second Life® Community Convention
Music Track
Sponsorship
Opportunities
Virtual World
Live Music
Panel
The
Parties
and
Live Performances
Get on Board the SLCC Music Track
August 13-16, 2009
Westin St. Francis Hotel
San Francisco

2. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
Sponsoring the SLCC
The 5th Annual Second Life Community Convention will be held at the famed Westin St.
Francis Hotel in San Francisco August 13-16, 2009. http://www.westinstfrancis.com The
SLCC represents the time and place where real people from around the world come face-
to-face with their avatar colleagues and respected industry leaders. The Business Track,
the Education Track and the Music Track are the anchors of this year’s SLCC.
We have a wide variety of sponsorship packages with some very affordable options, allow-
ing you to participate in the SLCC at any level. You can be a sponsor in subtle ways, show-
ing your support with an advertisement in the official program, or in a big way, sharing the
spotlight. Either way, you are strongly urged to act quickly. To view SLCC09 Sponsorship
Details, click here: http://www.slconvention.org/sponsors/sponsorship-details/
The sooner you confirm, the longer you stretch your sponsorship dollar. Registering by
mid-June gives you a jump-start of nearly eight weeks of recognition on web, all major so-
cial networks and in Second Life®. Simply peruse the http://www.slconvention.org site and
register.
The SLCC Music Track is also looking for sponsorship towards specific needs including
the Musicians Ball, equipment rental, give aways, and more! Let us know what you have in
mind. Previous sponsors have chosen to supply gadgets, product samples, customized
banners, the welcome reception buffet, t-shirts, and other things of interest. Every ounce
of support is recognized and appreciated. Contact us with your creative sponsorship ideas
and let’s work something out.
Organized by dedicated real life professionals in SL™, the SLCC will attract an estimated
700 to 1000 people from key demographics, essentially 25-55 year-old educated profes-
sionals. The average SLCC attendee spends a great deal of time online. They own lap-
tops, iPhones, iPods, BlackBerry’s, and are actively participating in the social web via
blogs, virtual worlds, and social networks like facebook, plurk and twitter. They are tech-
savvy, adventurous, enterprising and social. They are masters of 3D virtual spaces, social
networks, big discussions and small talk. They are the epitome of modern online culture.
Participating in the SLCC09 enables you to easily reach a powerful and creative online
community. Members of the Second Life community are market-movers. They are re-
spected beta-testers, bloggers, developers, designers, educators and consumers. Reach-
ing this audience any other way would cost you far greater time and money. We are offer-
ing a relatively inexpensive, yet valuable connection with the very people who use your
products, those who should use your products and those who can potentially help you de-
velop better products and increase your sales.
Second Life Community Convention 2009 - Music Track

3. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
Offsite Party
The organizers of the SLCC09 Music Track have an additional promotional opportunity. We
are planning an offsite gathering at Johnny Foley’s, a local pub, on Thursday, August 13.
Musicians from the SLCC Music Track will perform together, drawing convention attendees
and San Francisco locals. We cannot estimate the number of locals attending, but we do
expect up to 150 SLCC attendees between 3pm -1am. If you would like to support this
event, please contact SueMahar@gmail.com to discuss the ways in which you can partici-
pate.
Live Music Panel Discussions
Experts in the fields of music and performance in the virtual world, event production, mar-
keting, engineering, 3D design and more are scheduled to speak at the SLCC09, choreo-
graphed by Katydid Something of Molaskey’s Pub. A moderator will introduce each panel
and field questions from the audience. Seven panels are planned over two days. If you
would like to participate in Music Panel Discussions at the SLCC, please contact
KatydidSomething@gmail.com.
The Main Event - The Musician’s Ball
By day, the ballroom and conference rooms will be used for panels and dining. By night,
we dim the lights and convert the space into a concert hall. The Main Event of the SLCC
is The Musician’s Ball, held Saturday, August 15th from 6pm - 2am at The Westin St. Fran-
cis Hotel.
Live Performance Co-Chairs, Lyndon Heart and Cylindrian Rutabaga have a full schedule
of live musicians to perform in this year’s SLCC. They are also including avatar participa-
tion from within Second Life in this special Live show, demonstrating how to produce a
‘mixed reality’ event.
The Musician’s Ball will be a music enthusiast and social networker’s Eden, offering live
performance in a comfortable, yet sophisticated party atmosphere with hundreds of
friends and colleagues in both the real and virtual world. There will be many photo oppor-
tunities at this event. If you would like more information about The Musician’s Ball at the
SLCC, please contact Lyndon Heart in SL lyndonheart@gmail.com or Grace Buford / Cylin-
drian Rutabaga in SL gfolkymusic@gmail.com.
Second Life Community Convention 2009 - Music Track

4. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
Official SLCC Sponsorship Information
How do I become a Sponsor?
There are several sponsorship offerings for the SLCC 2009 listed below. In order to secure
a sponsorship please send an email indicating the level of sponsorship you are committing
to to sponsor@thefutureunited.com . Along with your sponsorship commitment, we require
a signed sponsorship agreement that you can download here. Please download, fill out the
agreement, sign it and mail it to us at the address on the agreement. We offer two meth-
ods of payment, the first is by check which can be sent along with your sponsorship
agreement to the address on the agreement, the second is through Pay Pal, where an ad-
ditional 3% charge will need to be added to the total Sponsorship amount to cover Pay Pal
fees. Sponsorship payments must be made with in 30 days of your request to buy a spon-
sorship.
We will require different materials to be provided by the sponsor for program ads web site
advertising and other sign work at the convention, including but not limited to: sponsor lo-
gos, official names, and graphics design work. Please be sure to take a look at our artwork
requirement documentation for the specifications of, where to submit your artwork and the
deadlines for submissions.
Participating in the SLCC09 will boost your reputation as a respected business leader
while building relations with the most exciting developers of the evolving 3D Internet. By
sponsoring the SLCC09, you will be associated with the most innovative online profes-
sionals in the Metaverse.
Second Life Community Convention 2009 - Music Track

5. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
Sponsorship Levels
Lead Sponsor: $10,000
Passes: 15 complimentary passes (Additional Passes can be purchased for $135 each)
Exhibit space: 10’ x 40’, four 6’ tables
Details: The name of your company on SLCC t-shirts and tote bags, 4 pages of program advertisement, signs
within the general session room, track rooms and the registration desk. Your company logo and link to your
website will be added to the official SLCC website while your logo is displayed on our kiosks around Second
Life®.
Executive Sponsor : $5,000
Passes: 5 complimentary passes (additional Passes can be purchased for $135 each)
Exhibit space: 10’ x 30’, three 6’ tables
Details: The name of your company on SLCC t-shirts and tote bags, 3 pages of program advertisement, signs
within the general session room, track rooms and the registration desk. Your company logo and link to your
website will be added to the official SLCC website while your logo is displayed on our kiosks around Second
Life®.
Gold Sponsor : $2,500
Passes: 3 complimentary passes (additional passes can be purchased for $135 each)
Exhibit space: 10’ x 20’, two 6’ tables
Details: The name of your company on SLCC t-shirts and tote bags, 2 pages of program advertisement, signs
within the general session room, track rooms and the registration desk. Your company logo and link to your
website will be added to the official SLCC website while your logo is displayed on our kiosks around Second
Life®.
Silver Sponsor : $1,500
Passes: 2 complimentary passes (Two additional passes can be purchased for $135 each)
Exhibit space: 10’ x 10’, one 6’ table
Details: The name of your company on SLCC t-shirts and tote bags, 1 page of program advertisement, con-
vention signs within the general session room, track rooms and the registration desk. Your company logo and
link to your website will be added to the official SLCC website while your logo is displayed on our kiosks
around Second Life®.
Bronze Sponsor : $1000
Passes: 1 complimentary passes (Two additional passes can be purchased for $135 each)
Details: The name of your company on SLCC t-shirts and tote bags, 1 page of program advertisement and
convention sign within the general session room. Your company logo and link to your website will be added
to the official SLCC website while your logo is displayed on our kiosks around Second Life®.
Second Life Community Convention 2009 - Music Track

6. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
The Media
Second Life® is nothing new to the San Francisco area. It was born there! After several
years of touring other cities, such as New York, Chicago and Tampa, the SLCC is prepared
for a warm homecoming in San Francisco. We are inviting various media to cover the
SLCC09, including bloggers, local radio stations, newspapers and magazines.
Here’s some recent news about Second Life®
and the people participating in it:
Artist As An Avatar - New York Times Magazine
http://tiny.cc/JeffreyLipskyNYT
Musicians in Second Life for Real-World Cash - CNN
http://tiny.cc/CylindrianRutabagaCNN
Grace McDonough’s Music In Virtual Worlds
http://grace.weebly.com
American Management Association Publishes Book on Second Life
by Sue Martin Mahar and Jay Mahar
http://tiny.cc/MaharBook329
Second Life's Linden Lab Sells Virtual Realities to Businesses
http://tiny.cc/SFBusinessTimes
Second Life Racks Up 1 Billion Voice Minutes Last Month
http://tiny.cc/15BillionMinutes
The Exploratorium in Second Life
http://www.exploratorium.edu/worlds/secondlife/
New Media Consortium (NMC) Campus Observer - 2009 Summer Conference
http://sl.nmc.org/
BAVC (Bay Area Video Coalition ) the Producer’s Institute in SL -
http://www.draxtor.com/draxfiles.htm
Second Life Community Convention 2009 - Music Track

7. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
Music Track Technical Engineers
The SLCC Music Track recognizes the need to engineer the smooth technical transition
from panels to concerts. A team of three exceptionally talented technical engineers have
joined SLCC Music Track Director, Jay Mahar, to ensure each event reflects our high stan-
dards. Together, they are overseeing all aspects of technical operation
SLCC09 Music Track Calendar
Thursday, August 13
Welcome Reception Offsite - 3pm -1am- Johnny Foley’s Irish Pub
Friday, August 14
Music Track Panels / Sessions - 10:30am - 4pm Westin St. Francis Hotel -
Steampunk Ball - 8pm - 1am - Westin St. Francis Hotel
Saturday, August 15
Music Track Panels / Sessions - 10:30am - 5pm Westin St. Francis Hotel
Musician’s Ball - 7pm - 2am - Westin St. Francis Hotel
Sunday, August 16
Closing Ceremony / Departure
Second Life Community Convention 2009 - Music Track

8. The SLCC at the Westin St. Francis Hotel San Francisco
August 13-16 2009
SLCC09 Contacts
General Information: http://SLConvention.org SLCC09 Board of Directors
Music Track Information: http://Molaskeys-Pub.com Nexeus Fatale in SL
Crucial Armitage in SL
Misty Rhodes in SL
Rhiannon Chatnoir in SL
Music Track Director: Jay Mahar / Apple MacKay in SL AppleMacKay@gmail.com
Music Track Tech Engineers
Sean McPhearsonSr in SL / Bosco Constantine in SL / Edward Lowell in SL
Music Track Performance Co-Chairs:
Lyndon Heart in SL lyndonheart@gmail.com
Grace Buford / Cylindrian Rutabaga in SL gfolkymusic@gmail.com
Music Track Panel Chair:
Katydid Something in SL Katydidsomething@gmail.com
Music Track Marketing Chair:
Sue Mahar / Nasus Dumart in SL SueMahar@gmail.com
Second Life Community Convention 2009 - Music Track