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Never Stop Starting

Wednesday, 29 February 12
A Bootstrapping
                         success

                                 Once upon a time...




                            Bootstrapping in business means starting a
                             business without external help or capital.

Wednesday, 29 February 12
Consider your personal
                                 circumstances

                            Stick to your guns despite
                               what your critics say

                       If it was easy then everyone
                             would be doing it!



Wednesday, 29 February 12
Bootstrap if you possibly can
                                     but avoid:

                                      Cutting the wrong corners

                            Using equity (your shares) as a liberal currency

                                    Limping along without funding



Wednesday, 29 February 12
Bootstrapping Tips

                    It’s not only about keeping your costs
                      down : Establish a Revenue Stream
                                     ASAP!

                     The Internet has made Bootstrapping
                                easier - use it

                             Be creative with alliances &
                                    partnerships

                            Let Smarta.com be your Bible


Wednesday, 29 February 12
12 Lessons I’ve
               Learned



Wednesday, 29 February 12
Pick your business
                            partners wisely
                              Work backwards from
                              divorce and keep score from
                              the outset.


Wednesday, 29 February 12
Things that look
                            too good to be
                            true, always are.
                              Watch your back, there is an
                              opportunist waiting at every
                              corner.


Wednesday, 29 February 12
Don’t overplan
                              Agility is your best asset and
                              remember, everything you
                              plan takes more time and
                              more money.

Wednesday, 29 February 12
Be aware of your
                            over-dependencies
                              Don’t let them catch you by
                              surprise.



Wednesday, 29 February 12
Harness your
                            customers’ power
                              They are your best
                              advocates.




Wednesday, 29 February 12
Don’t get phased
                            by your
                            competitors
                               Treat your customers better
                               than your competitors treat
                               theirs.

Wednesday, 29 February 12
Survive until the
                            market is ready
                              If you are ahead of the
                              market, make sure you have
                              staying power.


Wednesday, 29 February 12
Educating your
                            customers is expensive
                              Best leave this to others,
                              even if it turns out to be your
                              competitors.


Wednesday, 29 February 12
Price correctly from
                            the start
                              Don’t kid yourself about
                              what your product/service
                              actually costs.


Wednesday, 29 February 12
Invest in an
                            audience

                              It is often more valuable than
                              your current product/service.


Wednesday, 29 February 12
Focus, Focus,
                            Focus

                              Do fewer things
                              extraordinarily well.


Wednesday, 29 February 12
Wyszkowski’s
                            Second Law
                             Anything can be made to
                             work if you fiddle with it long
                             enough.


Wednesday, 29 February 12
Oh, and one last
                            thing....




Wednesday, 29 February 12
Never Stop Starting

Wednesday, 29 February 12
Adrian Melrose
                            The First 65 Ltd

                            @adrianmelrose

Wednesday, 29 February 12

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Suffolk Digital Startup Session on Bootstrapping Monday 27th Feb 2012

  • 2. A Bootstrapping success Once upon a time... Bootstrapping in business means starting a business without external help or capital. Wednesday, 29 February 12
  • 3. Consider your personal circumstances Stick to your guns despite what your critics say If it was easy then everyone would be doing it! Wednesday, 29 February 12
  • 4. Bootstrap if you possibly can but avoid: Cutting the wrong corners Using equity (your shares) as a liberal currency Limping along without funding Wednesday, 29 February 12
  • 5. Bootstrapping Tips It’s not only about keeping your costs down : Establish a Revenue Stream ASAP! The Internet has made Bootstrapping easier - use it Be creative with alliances & partnerships Let Smarta.com be your Bible Wednesday, 29 February 12
  • 6. 12 Lessons I’ve Learned Wednesday, 29 February 12
  • 7. Pick your business partners wisely Work backwards from divorce and keep score from the outset. Wednesday, 29 February 12
  • 8. Things that look too good to be true, always are. Watch your back, there is an opportunist waiting at every corner. Wednesday, 29 February 12
  • 9. Don’t overplan Agility is your best asset and remember, everything you plan takes more time and more money. Wednesday, 29 February 12
  • 10. Be aware of your over-dependencies Don’t let them catch you by surprise. Wednesday, 29 February 12
  • 11. Harness your customers’ power They are your best advocates. Wednesday, 29 February 12
  • 12. Don’t get phased by your competitors Treat your customers better than your competitors treat theirs. Wednesday, 29 February 12
  • 13. Survive until the market is ready If you are ahead of the market, make sure you have staying power. Wednesday, 29 February 12
  • 14. Educating your customers is expensive Best leave this to others, even if it turns out to be your competitors. Wednesday, 29 February 12
  • 15. Price correctly from the start Don’t kid yourself about what your product/service actually costs. Wednesday, 29 February 12
  • 16. Invest in an audience It is often more valuable than your current product/service. Wednesday, 29 February 12
  • 17. Focus, Focus, Focus Do fewer things extraordinarily well. Wednesday, 29 February 12
  • 18. Wyszkowski’s Second Law Anything can be made to work if you fiddle with it long enough. Wednesday, 29 February 12
  • 19. Oh, and one last thing.... Wednesday, 29 February 12
  • 21. Adrian Melrose The First 65 Ltd @adrianmelrose Wednesday, 29 February 12