This document provides tips and guidance for effective campaigning and messaging. It discusses the importance of having an offline and online presence, clear objectives that resonate with the public, achievable goals, a simple call to action, and engaging supporters. Effective campaigns involve creative approaches, work with allies, and attract media attention. The campaign should be consistent with the organization's values and expertise and aim to improve people's lives. Jonathan Ellis adds that an effective campaign needs to touch people, enthuse them, and inspire action. The document also provides tips on crafting clear, persuasive messages with a single message, proposed solution, and call to action.

1. Campaigning and Messages

2. Offline and Online Mix

3. #idare_to_online_love_speech
#‫خطاب‬_‫المحبة‬_‫عاالنترنت‬
Hashtag # TweetUp Events
Love Speech Project & Campaign
www.facebook.com/OLSJo1
I Dare to Online Love Speech
www.idareact.org
Street PlaCard
Speak & Cook
Stakeholders
session
Girls Football
Love Caravan
Capacity Building
with different target
groups
EuroMed Network
to counter violent
radical ideologies

4. Campaigns are most successful when:
1. The campaign is firmly motivational, not educational
2. The objectives resonate with the public (is widely felt, arouses emotion)
3. Is winnable: objectives are realistic and achievable in a timeframe that works for you
4. There is a clear and simple “ask” or action that supporters can take
5. Your whole organisation is involved and actively engaged in the campaign – everyone is an
ambassador
6. The approach taken is creative, innovative but easily understood
7. Supporters have the opportunity to be actively engaged in a range of activities
8. The campaign is supported by wider alliances of civil groups and NGOs
9. The media are attracted by the campaigns messages and activities and provide extra publicity
10. The issue allows you to speak from your experience and expertise and is consistent with your
values and vision
11. The issue is one where changes will result in real improvements in people’s lives

5. Jonathan Ellis’s Tips on What Makes a
Campaign Effective
To run an effective campaign it needs to pass the TEA
test:
▪ Touch
▪ Enthuse
▪ Act

6. Message?
 A clear message (one message)
 A simple solution (shows what to do?)
 Clear call to action (call this number, visit mobile clinic…etc)
 Use of the media (outlet channels)
 Contact (whom to get in touch with)

7. Write on the back of the visit card your
message:
▪ What you want to achieve
▪ Why you want to achieve it – positive or negative consequences of no
action
▪ How you propose to achieve it
▪ What action you want taken by the audience Messages should encapsulate
everything you need to say – they are not the same as slogans or soundbites.
A good basic message:
▪ Can be tailored to fit specific audiences
▪ Uses clear, brief arguments that will persuade the audience
▪ Uses simple and unambiguous language that can be easily understood

8. Ideation
Working groups of 5