Collective branding: Framework to sell multiple creative visions as a single brand
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Framework to reconcile + sell multiple creative visions as a single brand. Link to the video: https://vimeo.com/95287178
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Collective branding: Framework to sell multiple creative visions as a single brand
- 1. Consolidate + Sell Multiple Creative Visions as One Brand
- 2. Challenges • At Madesmith, we have our own vision • Designers have their own vision • Customers have certain expectations
- 3. How do you overcome these challenges?
- 4. Define who you are NOT • Aesthetic i.e. understated, minimal, clean • Focus e.g. storytelling vs. sales • Relationships • Continuous evolution • Time investment
- 6. Find the right partners • Provide guidelines • Pick partners who can deliver • Match your temperament • Nurture relationships
- 7. Attract the right customers • Tell stories • Share how its made • Share why its important • Show how it can fit in their lives • Present and package with thought • Price it right for premium value • Live your brand