This is a Pre-Campaign report about the Children's Advocacy Center of Collin County (CACCC). I was part of a group in my marketing class at The University of Texas at Dallas and we were tasked to complete a pre and post assessment of the CACCC's social media websites as well as work on their Google+ account for a period of 5 weeks.

1. Google+ Pre­Campaign Report
Incorporation into the client’s online marketing.​ Children’s Advocacy Center of Collin
County (CACCC) is a non­profit organization that provides support, safety, and resources to help
families recover from abuse or neglect. Their current online strategy focuses mainly on their
website, Facebook, and Twitter. The CACCC also has a Youtube channel as well as two Google
+ pages, but these platforms are inactive. Currently, their Facebook account is used to share
information about charity events, legislation and the resolution of cases regarding child abuse,
volunteer opportunities, and also asks for specific donations. Their Twitter account features
small passages with links to important articles, news and statistics regarding child abuse, ways
for families to get help, weather closings, etc. It would be beneficial for the CACCC to begin
using their Google+ page because of the variety of features G+ has, such as Hangouts, Events,
Communities, Local, and Google Wallet. We will be running a Google+ campaign and AdWords
campaign at the same time. The AdWords campaign will be linked to the Google+ page,
ensuring G+ users will receive the most up to date information and most benefit from the
Children’s Advocacy Center of Collin County.
Proposed integration. ​Our proposed idea to the CACCC to better improve their online
marketing strategy is that they place a link to their Google+ page at the top of their website, be
consistent with putting all the links of their marketing channels on every web page, and also to
move their other social media links from the bottom to the top as seen in the image below.
Both campaigns will be linked to Google Analytics and some of the AdCopies, specifically
asking for donations, will be linked directly to the CACCC’s Google+ page and the Google
Wallet feature. During this campaign, a newsletter, Facebook post, and Twitter post will be sent
out with a direct link, encouraging people to follow CACCC on Google+.

2.
Proposed tactics. ​The Google+ followers of the Children’s Advocacy Center of Collin County
will be divided into two different circles. One circle will be for community support organizations
and used to reach out to them with information about charity events. The other circle will be for
individuals looking for updates and information about CACCC services. To start, we will link
our Adwords campaign to CACCC’s Google+ About page.
Proposed success metrics.​ A quantitative measure of success for this Google+ campaign will be
an increase in the number of G+ page followers to 100 and an increase in the follower’s activity.
CACCC currently has 6,133 likes on Facebook, 459 Twitter followers, 17 G+ followers, and 5
Youtube subscribers. A successful interaction will extend to five +1’s per post, 5 shares, and 2
comments.
Proposed maintenance plan for the Google+ page. ​CACCC’s Google+ page is inactive and
lacks information regarding the organization as well as content for users. During the first week of
the campaign, content will be created and planned for distribution. Posts will occur 1­2 times per
day. Child abuse and awareness posts will make up 50% of the content, 30% will highlight
fundraising or community events held by the CACCC, and 20% will request donations for
specific needs, such as snack foods, money, and volunteers.
Table 1. Children’s Advocacy Center of Collin County Google + Maintenance Plan
Week Update/Content Example
Week 1
Complete the Google+
page and add content so
that users have a more
comprehensive picture of
Children’s Advocacy
Add information such as the purpose of CACCC,
their mission statement, and how they support the
community to the Story section.
Add links to their Facebook, Twitter, and Youtube
pages in the Links section.

3. Center of Collin County. Add content to the Photos and Videos section.
Create posts for immediate use on G+ page.
Tell the story of how the
700 Children’s Advocacy
Centers came into being
across the country.
Add info about Robert E. “Bud” Cramer, Jr. and his
desire to create a healing environment for abused
and neglected children.
Week 2
Future fundraising events Remind people about the upcoming CACCC
Fundraising Gala and how they can attend.
Ways to donate and what
the CACCC needs
Posts about spring cleaning, requesting donations of
gently used clothing and household items to the
CACCC. Direct users to CACCC’s Google Wallet
and Amazon page to donate money and new items.
Week 3
Community education
opportunities
Invite the community to CACCC’s ​Recognizing and
Reporting Child Abuse ​class on March 21.
Family Assistance
Program
Share information about the services the Family
Assistance Program provides, such as assistance
with rent, food, and transportation.
Week 4
Raise awareness about
Child Abuse Prevention
Month (April)
Educate readers about Child Abuse Prevention
Month and share info from the CACCC’s page.
Community posts detailing Define the signs of neglect and emotional, physical,

4. the signs and symptoms of
child abuse
sexual abuse. Include the contact info for CACCC in
each post.
Week 5
Raise awareness about
Child Abuse Prevention
Month by asking people to
share a specific message.
Highlight Child Abuse Prevention Month.
Encourage people to share the message “April is
Child Abuse Prevention Month. There is no excuse
for child abuse. #noexcuse4childabuse #betheirvoice
#cactx”
Ask people to wear blue
on April 10 and submit
their photos.
Encourage people to wear blue and submit a photo
to CACCC on April 10. Photos will be shared on G+
and other social media pages.
Proposed Return on Investment.​ For the Google Online Marketing Challenge, our group will
not receive compensation, but we can calculate our contributions based on the following
information. The average hourly wage for a Social Media Specialist is $10.00. If that person
were to work twenty hours a week, for five weeks, the total fee would be $1,000. The campaign
ROI would be an increase in the number of Google+ followers, +1’s, shares, and comments as
well as an increase in the number of phone calls to Children’s Advocacy Center of Collin
County. However, the most beneficial quantitative figure we can provide is an increase in
monetary donations, as a result of raised awareness and expanded community involvement.