Nine ways to drive innovation in the agency/client relationship. Presented at Baltic Best in Pärnu, Estonia on August 28th 2015.

1. 9 Ways to Drive Agency & Client Innovation

2. Mentimeter Audience Votes

3. @sunekaae

4. @sunekaae

5. Me

6. Me

7. Nike+ physical products

8. Also Me: Newbie.

9. Driving Agency & Client Innovation

10. ● Digital. Product. Innovation.
● Brands you know. But not the campaign work.
“Advertising” & “Marketing”

11. https://www.youtube.com/watch?v=zBSWBJh68wk

12. The Innovation Part

13. 3x3 ways to drive innovation
1. How (... You Work)
2. What (...You Create)
3. With Who + Money
(Who you work with & How To Get Paid)

14. How you work: Tools

15. Prototyping: get early feedback

16. Prototyping: get early feedback

17. Prototyping: video

18. https://www.youtube.com/watch?v=6t2YjjvKZRs

19. Agile: team setup & project planning

20. Agile: team setup & project planning
● agile teams: cross discipline
● iterative & incremental

21. Lean Startup: MVPs & experiments

22. ●
Lean Startup: MVPs & experiments

23. https://www.youtube.com/watch?v=_a3s0IXSuxY

24. How you work
● prototyping tools (get early feedback)
● cross discipline collab & project planning (agile)
● MVPs & experiments (lean startup)

25. Absolut Cocktail Kits

26. What You Create

27. products & services (client business)

28. products & services (client business)

29. be playful with hardware (HW is the new SW)

30. be playful with hardware (HW is the new SW)

31. be playful with hardware (HW is the new SW)

32. https://www.youtube.com/watch?v=wvAhn78VDfk

33. be playful with hardware (HW is the new SW)
●

34. internet-of-things (IoT is CMO’s trojan horse)

35. internet-of-things (IoT is CMO’s trojan horse)

36. internet-of-things (IoT is CMO’s trojan horse)

37. What You Create
● products & services (client business)
● be playful with hardware (HW is the new SW)
● internet-of-things (IoT is CMO’s trojan horse)

38. Who you work with + Getting Paid

39. startup collaboration (quick fix)

40. startup collaboration (quick fix)

41. community & partners (1+1 = 3)

42. community & partners (1+1 = 3)

43. business models (“client” revisited?)

44. business models (“client” revisited?)

45. https://www.youtube.com/watch?v=V0FowbxEe3w

46. business models (“client” revisited?)

47. Who you work with + Getting Paid
● startup collaboration (quick fix)
● community & partners (1+1 = 3)
● business models (“client” revisited?)

48. 1. prototyping tools (get early feedback)
2. cross discipline collab & project planning (agile)
3. MVPs & experiments (lean startup)
4. products & services (client business)
5. be playful with hardware (HW is the new SW)
6. internet-of-things (IoT is CMO’s trojan horse)
7. startup collaboration (quick fix)
8. community & partners (1+1 = 3)
9. business models (“client” revisited?)
3x3 ways to drive innovation
@sunekaae

49. backup
●

50. prototyping: more tools