Personal Information
Organización/Lugar de trabajo
Malmo, Sweden Sweden
Ocupación
Partner & Account Director, Pharma Business Unit, W Communication Agency
Sector
Medical / Health Care / Pharmaceuticals
Acerca de
Originally from the UK, I now head up the Life Science Business Unit at the W Communication Agency, Malmoe, Sweden where I am responsible for the day-to-day management of our global / nordic life science communication projects, from brand strategy development to sales campaign implementation.
During the last 20+ years of working in a number of pharmaceutical commercial roles, incl. sales, sales training, hospital account management, pricing strategy, global & affiliate brand management (UK, IT & DE) and market access I have developed an in-depth understanding of the rapidly evolving pharmaceutical landscape.
Based upon this understanding of pharmaceutical landscape I am aware of the im...
Etiquetas
marketing
emotion
emotional marketing
communication
pharmaceutical
development
product
brand
brand management
brand strategy
business model
brand planning
Ver más
Presentaciones
(3)Documentos
(1)Personal Information
Organización/Lugar de trabajo
Malmo, Sweden Sweden
Ocupación
Partner & Account Director, Pharma Business Unit, W Communication Agency
Sector
Medical / Health Care / Pharmaceuticals
Acerca de
Originally from the UK, I now head up the Life Science Business Unit at the W Communication Agency, Malmoe, Sweden where I am responsible for the day-to-day management of our global / nordic life science communication projects, from brand strategy development to sales campaign implementation.
During the last 20+ years of working in a number of pharmaceutical commercial roles, incl. sales, sales training, hospital account management, pricing strategy, global & affiliate brand management (UK, IT & DE) and market access I have developed an in-depth understanding of the rapidly evolving pharmaceutical landscape.
Based upon this understanding of pharmaceutical landscape I am aware of the im...
Etiquetas
marketing
emotion
emotional marketing
communication
pharmaceutical
development
product
brand
brand management
brand strategy
business model
brand planning
Ver más