1. Questionnaire
The researcher is conducting a survey concerning Retail & Services Marketing of
UNIQLO in Hong Kong. To enable the researcher to make the necessary conclusions and
recommendations for this study, it would be very much appreciated if you answer all the
items in the questionnaire.
Information given will be treated in strictest confidence.
Thank you,
Cambie Lau
1 What is your age?
below 8 8-15 15-21 21-27 27-35
35-50 >50
2 Your sex?
Male Female
3 What is your first consideration when purchasing clothes?
Taste Colour and design
Fashion Brand popularity
Value for money Good Quality
Good service
4 Where will you make shopping for clothing products?
Internet
Department stores
Flagship stores
Stores in high streets/shopping mall
All of the above
Others please specify: þÿ
5 What do you go shopping for?
Clothes Shoes & Bags

2. Accessories All of the above
Others please specify: þÿ
6 Have you ever heard of Uniqlo?
Yes No
If your answer is 'No', please jump to question 13.
If your answer is 'Yes ', please jump to question 7.
7 How can you aware of Uniqlo?
Newspaper
TV advertisment
Magazine
Website searcher
E-mail
Friends' advice
Offer/discount provided
All of the above
Others please specify: þÿ
1 2 3 4 5
How many marks do you rate of Uniqlo's products in terms of
8
value for money? (5 is the highest and 1 is the lowest)
How many marks do you rate of Uniqlo's products in terms of
9
causality ? (5 is the highest and 1 is the lowest)
How many marks do you rate of Uniqlo's products in terms of
10
quality ? (5 is the highest and 1 is the lowest)
How many marks do you rate of Uniqlo's products in terms of
11
catching up with fashion ? (5 is the highest and 1 is the lowest)
How many marks do you rate of Uniqlo's products in terms of
12
Colour and design ? (5 is the highest and 1 is the lowest)
13 If not, if Uniqlo is a brand which emphasize on budgeted, dynamic, casual clothes, will you
be interested in purchasing it?
Yes
14 If you know nothing about Uniqlo and its products, then what will you expect from a new
brand?
value of money from products
Good quality of products

3. Trendy of products
Others please specify: þÿ
15 Have you ever heard of H&M?
Yes No
If your answer is 'Yes ', please jump to question 16.
If your answer is 'No', please jump to question 22.
16 How can you aware of H&M?
Newspaper
TV advertisment
Magazine
Website searcher
E-mail
Friends' advice
Offer/discount provided
All of the above
Others please specify: þÿ
1 2 3 4 5
How many marks do you rate of H&M's products in terms of
17
value for money ? (5 is the highest and 1 is the lowest)
How many marks do you rate of H&M's products in term of
18
causality?
How many marks do you rate of H&M's products in terms of
19
quality? (5 is the highest and 1 is the lowest)
How many marks do you rate of H&M's products in terms of
20
Colour and design? (5 is the highest and 1 is the lowest)
How many marks do you rate of H&M's products in terms of
21
catching up with fashion? (5 is the highest and 1 is the lowest)
22 Have you ever heard of Zara?
Yes No
If your answer is 'Yes ', please jump to question 23.
If your answer is 'No', please jump to question 29.
23 How can you aware of Zara?
Newspaper
TV advertisment

4. Magazine
Website searcher
E-mail
Friends' advice
Offer/discount provided
All of the above
Others please specify: þÿ
1 2 3 4 5
How many marks do you rate of Zara's products in terms of value
24
for money? (5 is the highest and 1 is the lowest)
How many marks do you rate of Zara's products in term of
25
causality?
How many marks do you rate of Zara's products in terms of
26
quality? (5 is the highest and 1 is the lowest)
How many marks do you rate of Zara's products in terms of
27
catching up with fashion? (5 is the highest and 1 is the lowest)
How many marks do you rate of Zara's products in terms of
28
Colour and design? (5 is the highest and 1 is the lowest)
29 What will be the factors when you notice for a new brand? (can choose more than 1 answer)
Advertisement from magazine/newspaper
Advertisement or advise from famous people, e.g. Artists
TV advertisement
Big offer/discount of products
Pop-up advertisement in internet
Junk Mail
All of the above
Others please specify: þÿ
30 How do you rate the store assess ability of Uniqlo? (5 is the highest and 1 is the lowest)
1 2 3 4 5
31 How do you rate the store assess ability of H&M ? (5 is the highest and 1 is the lowest)
1 2 3 4 5
32 How do you rate the store assess ability of Zara ? (5 is the highest and 1 is the lowest)
1 2 3 4 5

5. 33 Where will you do shopping for Uniqlo products? (can choose more than 1 answer)
Internet
Stores in high streets/shopping mall
Flagship stores
None
All of the above please specify: þÿ
34 Where will you do shopping for H&M products? (can choose more than 1 answer)
Internet
Flagship stores
Stores in high streets/shopping mall
None
All of the above
Others please specify: þÿ
35 Where will you do shopping for Zara products? (can choose more than 1 answer)
Internet
Flagship stores
Stores in high streets/shopping mall
None
All of the above
Others please specify: þÿ