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The four-step approach to the groundswell


P                  People
                   Assess your customers’ social activities



O                  Objectives
                   Decide what you want to accomplish



S                   Strategy
                    Plan for how relationships with customers will change



T 1
                   Technology
                   Decide which social technologies to use

 Entire contents © 2008  Forrester Research, Inc. All rights reserved.
The four-step approach to the groundswell
The four-step approach to the groundswell
The four-step approach to the groundswell
The four-step approach to the groundswell

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The four-step approach to the groundswell

  • 1. The four-step approach to the groundswell P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T 1 Technology Decide which social technologies to use Entire contents © 2008  Forrester Research, Inc. All rights reserved.