SlideShare una empresa de Scribd logo
1 de 12
• TYPE : PUBLIC
• INDUSTRY: RETAIL
• FOUNDER: ADRIAAN VAN WELL
• FOUNDED:1932
• HEADQUARTERS: AMSTERDAM, NETHERLANDS
• PRODUCTS: GROCERY STORES, CONVENIENCE STORE,
HYPERMARKET
• REVENUE: 31.1 BILLION POUND
• OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.
PRODUCT CATEGORY : TOOTH PASTE
BRANDS : COLGATE, HIMALAYA,PEPSODENT
PRODUCT LENGTH
PRODUCT WIDTH:
PRICE:
• SEGMENTATION:
SALE ACROSS ALL DEMOGRAPHIC SEGMENTS
• TARGETING :
• MIDDLE AND HIGHER INCOME MARKET
• POSITIONING:
FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY
•WEBSITE
Spar ppt
Spar ppt
Spar ppt

Más contenido relacionado

La actualidad más candente

Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HULPiyush Gupta
 
Bisleri pop- A Failure Product
Bisleri pop- A Failure ProductBisleri pop- A Failure Product
Bisleri pop- A Failure ProductArpal Dagade
 
Dmart- A complete Study (Retail Business)
Dmart- A complete Study (Retail Business)Dmart- A complete Study (Retail Business)
Dmart- A complete Study (Retail Business)Shubham Rathi
 
Croma presentation
Croma presentationCroma presentation
Croma presentationAnuj Sharma
 
Supply chain management of hindustan unilever limited
Supply chain management of hindustan unilever limitedSupply chain management of hindustan unilever limited
Supply chain management of hindustan unilever limitedanujtoma
 
distribution channel of dabur
distribution channel of daburdistribution channel of dabur
distribution channel of daburMj Payal
 
AMUL marketing strategy
AMUL marketing strategyAMUL marketing strategy
AMUL marketing strategybhavisha patel
 
Britannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementBritannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementKaushik Maitra
 
Asian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategyAsian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategySowjanya Jangam
 
Asian paints ppt
Asian paints pptAsian paints ppt
Asian paints pptYuvraj Zala
 

La actualidad más candente (20)

Tata Tea
Tata TeaTata Tea
Tata Tea
 
Tata sky
Tata sky Tata sky
Tata sky
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HUL
 
Bisleri pop- A Failure Product
Bisleri pop- A Failure ProductBisleri pop- A Failure Product
Bisleri pop- A Failure Product
 
Scm asian paints
Scm asian paintsScm asian paints
Scm asian paints
 
Dmart- A complete Study (Retail Business)
Dmart- A complete Study (Retail Business)Dmart- A complete Study (Retail Business)
Dmart- A complete Study (Retail Business)
 
Marketing mix hul
Marketing mix hulMarketing mix hul
Marketing mix hul
 
Pahalwan Marketing strategy
Pahalwan Marketing strategyPahalwan Marketing strategy
Pahalwan Marketing strategy
 
Bcg matrix hul
Bcg matrix  hulBcg matrix  hul
Bcg matrix hul
 
TAPAL Media Planning
TAPAL Media PlanningTAPAL Media Planning
TAPAL Media Planning
 
Croma presentation
Croma presentationCroma presentation
Croma presentation
 
Supply chain management of hindustan unilever limited
Supply chain management of hindustan unilever limitedSupply chain management of hindustan unilever limited
Supply chain management of hindustan unilever limited
 
distribution channel of dabur
distribution channel of daburdistribution channel of dabur
distribution channel of dabur
 
AMUL marketing strategy
AMUL marketing strategyAMUL marketing strategy
AMUL marketing strategy
 
HUL PRODUCT MIX
HUL PRODUCT MIXHUL PRODUCT MIX
HUL PRODUCT MIX
 
Britannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementBritannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain Management
 
Asian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategyAsian paints Sales and Distribution strategy
Asian paints Sales and Distribution strategy
 
Marketing mix of Nestle Maggi
Marketing mix of Nestle MaggiMarketing mix of Nestle Maggi
Marketing mix of Nestle Maggi
 
Tata group
Tata groupTata group
Tata group
 
Asian paints ppt
Asian paints pptAsian paints ppt
Asian paints ppt
 

Último

Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 

Último (20)

Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 

Spar ppt

  • 1.
  • 2. • TYPE : PUBLIC • INDUSTRY: RETAIL • FOUNDER: ADRIAAN VAN WELL • FOUNDED:1932 • HEADQUARTERS: AMSTERDAM, NETHERLANDS • PRODUCTS: GROCERY STORES, CONVENIENCE STORE, HYPERMARKET • REVENUE: 31.1 BILLION POUND • OUTLETS: MORE THAN 12500 IN 35 COUNTRIES.
  • 3. PRODUCT CATEGORY : TOOTH PASTE
  • 4. BRANDS : COLGATE, HIMALAYA,PEPSODENT PRODUCT LENGTH
  • 6.
  • 8. • SEGMENTATION: SALE ACROSS ALL DEMOGRAPHIC SEGMENTS • TARGETING : • MIDDLE AND HIGHER INCOME MARKET • POSITIONING: FAMILY FOCUSED STORE WITH GOOD SERVICE AND QUALITY