There's more to your online presence than just a website. How many customers find your business online is a result of all the places they can potentially see and connect with your business. Surefire Social's, Beth Overman tackles what an active, successful online presence looks like and what your business needs to thrive online. Topics include: 1. Creating and sharing engaging content 2. Monitoring your reviews and updating directory listings 3. Measuring your company's performance across marketing activities and tracking leads

1. Your Online Presence Is
More Than Just Your
Website: Is Your Marketing
Working For You?
June 2015

2. Hi! I am Beth Overman
✓ Customer Success Manager of
Surefire Social
✓ 2014 – Joined Surefire Social

3. Common Questions
How do my customers use online media
to make buying decisions?

4. Common Questions
Is social media really important for my
business and my success?

5. What We Will Cover
I. Consumer Journey Breakdown
II. Maintenance and Monitoring
III.Measuring Your Results

6. Your Online Presence Is More Than Your
Website
*Source: Adweek
Visit at least
3 websites
Before Buying Decision
Consumers*

7. Poll #1
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-us/home-and-garden/medium/generic-paid-search
How many of these marketing channels are you using, or think you’re
using?
A. None
B. 1-2
C. 3-4
D. All of them

8. Understanding Your Customers
Search
Keywords
Referral
Website
behavior
Call To
Action
Mobile search,
maps, local
directory
Which pages did
they visit? How
long?
Did they Sign-up,
download a
brochure
Are they in a storm region,
did they buy a new house,
replace or repair

9. Marketing Channel
Breakdown:
How do customers find you?

10. Web Search

11. Organic Search
● The results that appear in a
Google/Yahoo/Bing Search
● Rankings are determined by many
factors (i.e., quality links, traffic,
etc.)
● No Ads
● Natural, highest authoritative links
appear first
● “roofing” in your area, according to
the GPS of your device

12. PPC (Pay-Per-Click)

13. Online Directories

14. Online Directories

15. Get Social

16. Your Content

17. Pump up your content
Website
Social
Media
Geo
Location
Reviews
Reputation
Pay Per
Click
Search
Marketing
Blogs and
Content
Marketing
Publish content to
multiple places on the
web, regularly.
Testimonials, images,
videos, status updates,
reviews, etc.

18. Monitor & Maintain

19. investor
presentation
Reviews Matter
http://www.softwareadvice.com/field-service/industryview/online-reviews-report-
2015/?layout=var_ch1
A one star drop on a review rating
could cost you 8% off your topline
Customers pay more for providers
with higher reviews.
68% check online reviews before
using contractors

20. investor
presentation
Get Local Reviews!

21. Get Found
Accurate maps & local directory listings help customers find you!

22. Listing Accuracy Matters
How does your business appear on the web?
http://www.surefiresocial.com/surescan-measured
“A consistent NAP (Name, Address & Phone Number) across your site and your key citation
profiles is a critical component for your local search rankings” - Andrew Shotland, Local SEO
Expert

23. Check On Your Competition - Step 1
● Do multiple Google searches: “[roofing/remodeling/other]
in [city you’re in]”
● Pay attention to who is on the first page
● Take a look at the maps
● Are you listed?
Even if the search is generic, Google will take your device’s location and
search for places around you!

24. Check On Your Competition - Step 2
Are you showing
up?!
Condensed, Google+ Cards

25. Check On Your Competition - Step 3

26. Search Changes Over Time
From Google Trends data: “near me” searches have doubled
since last year

27. Measuring Your
Results

28. Is Your Marketing Working?
1. Where are your customers?
2. Measure your spend
3. See what is working
4. Important: Optimize your campaigns quickly

29. Tracking Your Customers
● Where are your customers?
● Where are your customers coming from?
○ Organic Search
○ Direct Link
○ Referral
○ PPC
○ Display
○ Email
○ Social

30. Measuring Your ROI
How does someone keep up with so
many metrics?
● Are you meeting your goals?
○ Various reporting methods
● How many people are coming to your website?
○ Google Analytics
● Is your social media paying off?
○ Numerous social media reporting tools
● Is my PPC contribution worth it?
○ Google Adwords

31. Just One… I Promise
● Are you meeting your goals?
○ Various reporting methods
● How many people are coming to your website?
○ Google Analytics
● Is your social media paying off?
○ Numerous social media reporting tools
● Is my PPC contribution worth it?
○ Google Adwords
# of Leads # of Prospects Twitter Followers
# of Blogs Email Reach Facebook Likes
# of Jobs Referral Links YouTube Videos
Cost vs. Value Total Revenue Social Shares
Top Keywords Google Rank # of Reviews
And
more… a
lot more.

32. Marketing Technology Choices Aren’t Easy
4/16/15Proprietary + Confidential

33. Poll #2

34. Poll #2
How many different tools are you using to keep
up with your marketing goals? (i.e., Google
Analytics, Facebook Insights, Google Adwords,
Yext, etc.)
A. None
B. 1-4
C. 5+
D. More than I can handle

35. investor
presentation
Introducing SurePulse
4/16/15Proprietary + Confidential
• Providing all the control
required for the Digital
Marketing Pilot
Or
• Providing the status
information needed for the
Digital Marketing Passenger

36. investor
presentation
Client
Database
and
Publishing
SurePulse Integrates Best of Breed
Marketing Technology
Website/Mobile
Social MediaGeoJuice™

37. investor
presentation
What is SurePulse™?
4/16/15Proprietary + Confidential
Everything in One Place
SurePulse™ makes it extremely easy to see exactly where your
business stands online…
Activate:
• Automatically
publish content to
social media and
directories
Engage:
• Engage with prospects on
social media
• Discover how your
customers find you
through Search Insights
• Monitor & Respond to
reviews
Track:
• Harness data to drive
leads
• Measure Online
Success
• Maximize Marketing
Spend

38. investor
presentation
Call
888-804-8685
for your own
30 minute Marketing Consultation and a SurePulse™
Demo
http://www.surefiresocial.com/surepulse-measured

39. investor
presentation