1. SEO Course Syllabus Surendranath(+91 8867896632)
Part 1 - Introduction to Online Marketing
Basic Description of SEO
Search Engine Basics
Website terminology(Domain,Hosting,importance of .com,.in e.t.c)
Ranking algorithms(Page Rank, Alexa Rank,Moz Rank)
Part 2 - Search Engine Optimization
On Page Optimization
Initial Site Analysis
Site Structure Analysis
Creating Google friendly Internal Urls
Importance of Hyphens in URL Structure
URL renaming/re-writing
Url Canonicalization(301 redirects using ht access code)
Optimizing websites by Analyzing Clients Individual WebPages using
Duplicheker,Copyscape for Refreshing Content
Text to Html Ratio, Website Loading Speed, Site Navigation Structure
Importance of Bread Crumb Structure
Competition Analysis
Keyword Research (Google Keyword tool)
Title & Meta Tags development
Importance of H1, H2, H3 Tags
2. SEO Course Syllabus Surendranath(+91 8867896632)
XML sitemap Creation
RSS Feed Creation
Robots Text Creation
Keyword density, Anchor Text in web content
Existing Web Content Optimization
Competitor Analysis & Monitoring
Google Web masters :
•Adding a Site and Verification Process
•Configuration Settings
•URL Parameters
•Crawl Errors / Stats
•Google Fetch
•Blocking the Crawler and blocking pages
•Traffic
•Search Queries
•Links to Site / Internal Links
•Resubmitting Sitemaps
•Remove URLS from index
•HTML Suggestions
Google Analytics :
Measuring Traffic for any site using Google Analytics
Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in
Google Analytics
3. SEO Course Syllabus Surendranath(+91 8867896632)
Competitor Back links Analysis :
How to find who is your competitor
Analyzing Competitor links using top tools
Research and Analysis Of Keywords:
Importance of keywords in seo
What are keywords?
Analysis of keywords of a particular company
Research on keywords
Different types of keywords
Analysis of keywords using Google ad words keyword tool
Competitor analysis
Fitting right keywords to the project
Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird
Off Page Optimization
What is Off Page Optimization why it is required in SEO and its Importance?
Directory Submissions
Social Bookmarking in high PR sites
Business Profile Creation
Participation in Forums and Effective interaction to get Permanent Back links
Blog Commenting
Classified Submissions
Guest Blogging
4. SEO Course Syllabus Surendranath(+91 8867896632)
Article Submission
PDF sharing
Press Release Submission
Deep Linking
Search Engine Submission
High PR Web 2.0 sites
Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
Image Sharing Submission
Google Reviews
Google Mapping
Yahoo answers, Quora answers
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