3. Through this document, you will know why it is an urgent necessity for hotel industry to
take guest surveys extremely seriously.
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4. Let us understand the need of surveys
There was a time when surveys were not given much adequate importance.
But now, it is never like so simple. Once a guest leaves a hotel, the
PR of that hotel begins.
PR from the guest yields better revenue in the form of other guests
coming to the premises.
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5. 2. Start simple, know your audiences
One of the effective ways to easily promote your hotel is to take
guest surveys.
Surveys are loyal & honest feedback from your visitors.
Surveys helps you in improving your existing services, channelizing
your process, and making customers felt valued.
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6. Ways guest feedback and surveys can be effectively used
Do not ask questions to guests after they are on the verge of leaving
your hotel.
Rather, ask them questions based on very valid grounds of their
stay during their stay.
This yields genuine and more accurate, not-in-a-hurry answers.
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7. Limit your channel of asking question
When you ask questions, be defined and strategic.
Prepare a simplified online guest survey form
It saves your guest’s time and you can quickly get feedback
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8. Ways to make surveys simpler
Use data to customize form
Provide offers to lure in more visits
Reward the guests with discounts on providing you with data
Channelize the programs with pinpointed ideas
Ask for feedback and request the guests to give genuine feedback
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9. To learn more about Guest Feedback survey or to conduct guest surveys please visit the
website.
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