2. Top 5 Steps to Create an Effective
Customer Survey
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1. Set and define Your Survey’s Objectives Well
Create a list of the questions that your online survey is supposed to
answer.
Target the big picture, and keep your objectives narrowly valued;
more complex surveys tend to deliver less significant results.
4. 2. Choose Your Survey’s Target
For whom you are going to conduct an online survey?
Most people do so for their existing customer base, but it is a great
thought to consider potential customers too.
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5. 3. Assign a Priority to Your Questions
What customers’ attitudes or initiatives do you want to evaluate?
What type of answers would help you in resolving more informed
decisions?
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6. 4. Test the Survey
Ensure to test your survey meticulously on a range of PC platforms,
operating systems, Web browsers, etc.
Try to “break” it in any way you can.
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7. 5. Analyze and Act Upon the Results
As soon as you send a survey and results start turning up, it is time
to start analyzing the data.
Compare the results of your survey to your unique objectives,
giving recommendations to specific business responses as a result.
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