Sales And Distribution Strategy Of PepsiCo

1. SMV BEVERAGES PVT. LTD
JAGATPUR, Cuttack
ODISHA
By : Suryadev Maity

2. “Our mission is to be the world’s premier consumer
Products Company focused on convenient foods and
beverages. We seek to produce financial rewards to
investors as we provide opportunities for growth and
enrichment to our employees, our business partners and
the communities in which we operate. And in everything
we do, we strive for honesty, fairness and integrity.”
MISSION OF PEPSICO

3. VISSION OF PEPSICO
Our vision is put into action through programs and a focus
on environmental stewardship, activities to benefit
society, and a commitment to build shareholder value by
making PepsiCo a truly sustainable company.

4. ABOUT SMV BEVERAGES PVT. LTD
 Date of incorporation : 12.05.1967
 Commencement of production : 16.07.1968
 Registered office : Jagatpur, Cuttack
 Production capacity : 46 lakhs crates
per annum
 Go-down stock capacity : 1, 40,000 crates
 Total land area : 7.6 acres
 Market covered : Orissa state

6. PEPSI MIRINDA 7UP
MOUNTAIN DEW AQUAFINA
TROPICANA
SLICE
ATOM

7. DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD
 Direct delivery system
 Indirect delivery system
Direct delivery system:
SMV (P) ltd sale its product directly in cash. There is no credit
system and the distributor sales the product through personal
vehicle to the outlet. So the main objective of the distribution
channel is to cover up the wise area at proper time and in
adequate quantity clearing up of all transactions having no bad
debts and reducing the channel conflict by proper task clarity with
targeted sales figure, job and necessary supervision of the work
by the executives.

8. MANUFACTURE
STOCK
RETAILER
CONSUMER
DirectIndirect
DistributorDealer
DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD
ADC
PSR
DA

9. MFU
N.dp
B.dp
Depot - 2
Route - 33
Vehicle (m.truck)– 19, (30)
ADC - 1
PSR – 25
DA – 11
TARGET 1 Day – 1200 carat, 1 Year – 450000 carat
CUTTACK City

10. Channel (Retailer)
1. CORE(small outlet)
Convenience Grocery
Eatery BAR

11. Channel (Retailer)
1. A-Class(Big Sopping mall)
Reliance Fresh Big Bazar
Other Big Sopping Complex and Restaurants

12.  REFILLING SCHEME
 SCRATCH CARD
 UTC: (under the crown)
 QPS: (quantity per sale)
 KEY ACCOUNT
 CARD ACCOUNT
 DISPLAY SCHEME
Scheme On Pepsi Soft Drinks:

13. 8 Steps To Sales:
1. PREPARATION
2. GREET THE CUSTOMER
3. STOCK CHECK
4. MERCHANDISING
5. DETERMINE THE ORDER
6. PRESENTATION PEPSI SALES PROCESS
7. CUNBISIDE DEBRIEF
8. ADMINISTRATION

14. The marketing strategy used by Pepsi involves the fallowing.
 Focus on availability of product in market
 Focus on availability of products in outlet.
 Pepsi products visible to customers (“DIKHEGA TO BIKEGA”)
 Regular market vigilance by market developer
 Distribution of according to locality
 Focus on monopoly outlets.
 Aggressive outlets.
 Target core brands.
 Satisfy market priorities.
Focus On Marketing Strategies Of Pepsi: