Build Your Brand Build Your Business by Susan Gunelius from the Entrepreneur and UPS Growth 2.0 Conference
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This presentation teaches how to build a brand and a business with additional focus on social media marketing and content marketing. It was delivered by Susan Gunelius, President and CEO of KeySplash Creative, Inc., at the Growth 2.0 Conference sponsored by Entrepreneur Magazine and UPS on January 20, 2011 in Atlanta Georgia.
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Build Your Brand Build Your Business by Susan Gunelius from the Entrepreneur and UPS Growth 2.0 Conference
- 1. Build Your Brand Build Your Business By Susan Gunelius Author and President & CEO of KeySplash Creative, Inc. www.KeySplashCreative.com January 20,2011
- 2. What is a brand?
- 3. What a brand is NOT .
- 4. A brand is not a logo.
- 5. A brand is not a product.
- 6. A brand is not a slogan.
- 7. A brand is not an ad.
- 8. A brand is not a company.
- 10. Brands that don’t keep their promises fail.
- 11. What is a brand?
- 19. What word does your brand own? Owns Inexpensive Reliability Luxury Performance Owns Owns Owns
- 20. If brands were people, who would you rather hang out with? There is a reason the Mac Guy vs. PC Guy commercials are so successful. BRAND POSITIONING
- 22. How to Build a Brand
- 26. The best brands have powerful brand champions and brand guardians behind them.
- 29. Building Brand Loyalty When consumers’ expectations and feelings about a brand are continually met or exceeded, they become loyal to it, knowing it will continue to meet those feelings and expectations in the future. They develop confidence , trust , and security in the brand and choose it over other brands.
- 30. Brand loyalty can evolve into a cult brand. Cult brands are loved by specific groups of die-hard brand loyalists creating a sub-culture of society.
- 32. Relationship brands are powerful.
- 33. People look for new ways to experience and share relationship brands.
- 42. Social media marketing offers the single largest opportunity for entrepreneurs, small businesses mid-size companies, and large corporations to build their brands and build their businesses .
- 50. Establish your core branded online destination. Blog Facebook LinkedIn YouTube Twitter Flickr SlideShare Exec Tweets Page Your Group Ads Other Groups Your Group Other Groups Answers Twellow Profile Sample Business Social Media Presence
- 63. The 80-20 Rule For every 20% of self-promotional content you produce, create 80% that is not self-promotional.
- 77. That’s where the power of your brand comes from.
- 84. That’s how a brand is created and that’s how you use the social web to build your brand and build your business!
- 85. Most Important JUST GET STARTED!