So You Want To Be a Copywriter presentation was delivered to undergraduate communications students at Bethune Cookman University in Daytona Beach, Florida in January 2012. It includes subjects from the book "Kick-ass Copywriting in 10 Easy Steps" which is available through Amazon and all book sellers. The presentation teaches the five things you need to know about copywriting to succeed in a copywriting career.
8. 4. You Need a Thick Skin.
Copywriters have to tolerate criticism,
crazy clients and/or executives, and
changing opinions.
9.
10. 5. You Need to Develop Your
Brand and Live It.
Copywriters can leverage the social
web to jumpstart their careers.
But remember, people are watching.